Pierce County, Nebraska: commercial real estate data.
Pierce County, Nebraska had an estimated 7,334 residents on July 1, 2024, up 0.2 percent since the 2020 census base of 7,318, across 573 square miles. County output reached $737.8 m in 2024, 238 establishments operate here, and the SBA record carries 11 7(a) approvals worth $4.9 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Pierce County
How many people live in Pierce County
- Population, American Community Survey 2020-20247,325
- Households2,842
- Average household size2.58
- Median household income$72,357
- Median age39.6
- Median gross rent$884 per month
- Median owner-occupied home value$196,000
- Home value to household income2.7 times
- Annual rent as a share of median income14.7 percent
- Adults 25 and over with a bachelor degree or higher23.7 percent
- Adults 25 and over with a graduate degree5.3 percent
- Adults 25 and over4,968
- Population under 181,849
- Share under 1825.2 percent
- Population 65 and over1,456
- Share 65 and over19.9 percent
- Working age population, 18 to 644,020
- Civilian labor force3,750
- Unemployment rate2.1 percent
- Labor force participation, adults 18 and over68.5 percent
- Rank by population among Nebraska counties39th of 93
- Rank by population among US county-equivalents, Puerto Rico included2714th of 3,222
Pierce County is the 39th largest of 93 Nebraska counties by population. A median home costs 2.7 times median household income, which is affordable by national standards. Residents under 18 outnumber those 65 and over, at 25.2 percent against 19.9 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Pierce County
Is Pierce County's population growing?
- Population, July 1, 20247,334
- Census 2020 base population7,318
- Population change since the 2020 census base0.22 percent
- Population change, 2023 to 202430
- Births, 202499
- Deaths, 202464
- Natural change, 202435
- Net domestic migration, 2024-10
- Net international migration, 20245
- Total net migration, 2024-5
- Cumulative net domestic migration, 2021 to 2024-137
- Rank by growth among US county-equivalents1743rd of 3,144
The county has grown 0.22 percent since the 2020 census base. Births exceeded deaths in 2024 by more than net migration took away, so the population grew even though more people left than moved in.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Pierce County
Where are people moving to Pierce County from?
- Tax returns filed by households arriving138
- People arriving, from those returns270
- Tax returns filed by households leaving172
- Net household movement-34
- Adjusted gross income arriving$6.4 m
- Net adjusted gross income movement$-2.6 m
- Average income of an arriving household$46,659
- Average income of a leaving household$52,407
- Largest single originMadison County (57 households)
- Largest single destinationMadison County (55 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Madison County | 57 | 128 | $3.0 m |
Households arriving report $5,748 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Madison County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Pierce County
What is the Pierce County economy?
- County GDP, 2024$737.8 m
- County GDP, 2023$719.5 m
- GDP change, 2023 to 20242.6 percent
- GDP change over five years122.6 percent
- Rank by GDP among the Nebraska areas BEA publishes32nd of 93
- Rank by GDP among the US county areas BEA publishes2090th of 3,127
- GDP per resident$100,728
Output grew 2.6 percent in the latest year and 122.6 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Pierce County
Employment by industry in Pierce County
- Covered employment, annual average1,967
- Establishments reporting244
- Average annual pay$47,779
- Average weekly wage$919
- Health care and social assistance, employment330
- Health care and social assistance, average annual pay$41,952
- Construction, employment204
- Construction, average annual pay$57,988
- Retail trade, employment202
- Retail trade, average annual pay$25,438
- Wholesale trade, employment113
- Wholesale trade, average annual pay$70,309
- Manufacturing, employment89
- Information, employment51
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Health care and social assistance | 330 | 22 | $41,952 |
| Construction | 204 | 34 | $57,988 |
| Retail trade | 202 | 28 | $25,438 |
| Wholesale trade | 113 | 16 | $70,309 |
| Manufacturing | 89 | 7 | $114,960 |
| Information | 51 | 10 | $58,586 |
| Other services, except public administration | 28 | 12 | $51,866 |
Health care and social assistance is the largest private sector at 330 jobs, 16.8 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Pierce County
How many businesses are in Pierce County?
- Establishments, all industries238
- Employment at those establishments1,630
- Annual payroll$75.2 m
- Establishments per 1,000 residents32.5
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Pierce County
Building permits in Pierce County
- Housing units authorized by permit, 202415
- Declared construction value permitted$6.1 m
- Single family units authorized15
- Multifamily units authorized0
- Multifamily share of units0.0 percent
- Average declared value per unit$408,197
- Units authorized per 1,000 households5.3
Single-family homes are 100.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Pierce County
SBA loans in Pierce County (7(a) and 504)
- 7(a) approvals recorded11
- 7(a) gross approval dollars$4.9 m
- Average 7(a) approval$442,764
- Median 7(a) approval$239,400
- Largest single approval$2,055,300
- Jobs reported supported, 7(a)63
- Jobs per approval5.7
- Distinct 7(a) lenders active5
- Distinct industries receiving approvals10
- Median 7(a) term240 months
- Share of loans on real estate terms, 240 months or longer63.6 percent
- Loans on real estate terms7
- Loans on working capital terms, 120 months or shorter4
- Franchise loans1
- Franchise share of approvals9.1 percent
- Most active lenderMidwest Bank (7)
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Pierce County
SBA loan default and charge-off rates in Pierce County
Do SBA loans in Pierce County get paid back?
- Loans with a final outcome recorded1
- Paid in full1
- Charged off0
- Status: Exempt from disclosure9
- Status: Cancelled1
- Status: Paid in full1
Only 1 loan has reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Pierce County
SBA lending by place in Pierce County
- Borrower cities with recorded lending3
- Osmond, approvals5
- Plainview, approvals5
- Pierce, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Osmond | 5 | $3,977,700 |
| Plainview | 5 | $867,700 |
| Pierce | 1 | $25,000 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Pierce County
How large is Pierce County?
- Land area573 sq mi
- Rank by land area among Nebraska counties54th of 93
- Width, east to west23.9 mi
- Height, north to south24.1 mi
- Geographies sharing a boundary5
- Residents per square mile of land13
- Establishments per square mile0.42
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Pierce County
Flood risk in Pierce County
- Participation of the county's own NFIP community Pierce County, unincorporated areasParticipating, community 310466
- Communities in the county in the NFIP Community Status Book5
- Of those, participating in the NFIP5
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Pierce County, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1
The county's own community in the status book, unincorporated Pierce County (community 310466), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Pierce County in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Pierce County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Pierce County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-20247,325
- Households2,842
- Average household size2.58
- Median household income$72,357
- Median age39.6
Common questions
Pierce County questions, answered from the record.
How many people live in Pierce County, Nebraska?
The Census Bureau estimates 7,334 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 7,325, in 2,842 households, ranking 39th of 93 Nebraska counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Pierce County's population growing?
The population has grown 0.22 percent since the 2020 census base of 7,318, to 7,334 on July 1, 2024. In 2024 there were 99 births against 64 deaths, with net migration of -5. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Pierce County?
$72,357. The median owner-occupied home is valued at $196,000, which is 2.7 times income, and median gross rent is $884 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Pierce County?
238 establishments, employing 1,630 people with an annual payroll of $75.2 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Pierce County?
Health care and social assistance is the largest private sector at 330 jobs, 16.8 percent of covered employment. Covered employment averages 1,967 jobs at an average annual pay of $47,779, or $919 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Pierce County?
11 7(a) approvals totaling $4.9 m since FY2020, across 5 lenders, with a median approval of $239,400. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Pierce County?
15 housing units were authorized by permit in 2024, with a declared construction value of $6.1 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Pierce County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Pierce County come from?
The largest single origin is Madison County, with 57 households. Arriving households report an average income of $46,659 against $52,407 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Pierce County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Pierce County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Pierce County
Cities and places in Pierce.
7 Census places lie wholly or partly in Pierce County. All 7 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Pierce | city | 1,956 | 1 | Wholly in this county |
| Plainview | city | 1,281 | 5 | Wholly in this county |
| Randolph | city | 877 | None recorded | 3.6 percent here, 96.4 percent Cedar County |
| Osmond | city | 647 | 5 | Wholly in this county |
| Hadar | village | 264 | None recorded | Wholly in this county |
| McLean | village | 86 | None recorded | Wholly in this county |
| Foster | village | 50 | None recorded | Wholly in this county |
Nearby