HomeNew HampshireRockingham County
Rockingham County, New Hampshire: commercial real estate data.
Rockingham County, New Hampshire had an estimated 322,433 residents on July 1, 2024, up 2.6 percent since the 2020 census base of 314,213, across 695 square miles. County output reached $32.67 bn in 2024, 10,266 establishments operate here, and the SBA record carries 915 7(a) approvals worth $264.7 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Rockingham County
How many people live in Rockingham County
- Population, American Community Survey 2020-2024319,082
- Households127,570
- Average household size2.50
- Median household income$118,331
- Median age45.0
- Median gross rent$1,687 per month
- Median owner-occupied home value$497,500
- Home value to household income4.2 times
- Annual rent as a share of median income17.1 percent
- Adults 25 and over with a bachelor degree or higher45.7 percent
- Adults 25 and over with a graduate degree17.2 percent
- Adults 25 and over237,837
- Population under 1858,963
- Share under 1818.5 percent
- Population 65 and over65,026
- Share 65 and over20.4 percent
- Working age population, 18 to 64195,093
- Civilian labor force181,426
- Unemployment rate3.6 percent
- Labor force participation, adults 18 and over69.7 percent
- Rank by population among New Hampshire counties2nd of 10
- Rank by population among US county-equivalents, Puerto Rico included228th of 3,222
Rockingham County is the 2nd largest of 10 New Hampshire counties by population. A median home costs 4.2 times median household income, which is seriously unaffordable by national standards. Residents 65 and over outnumber those under 18, at 20.4 percent against 18.5 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Rockingham County
Is Rockingham County's population growing?
- Population, July 1, 2024322,433
- Census 2020 base population314,213
- Population change since the 2020 census base2.62 percent
- Population change, 2023 to 20241,768
- Births, 20242,805
- Deaths, 20242,862
- Natural change, 2024-57
- Net domestic migration, 20241,303
- Net international migration, 2024514
- Total net migration, 20241,817
- Cumulative net domestic migration, 2021 to 20247,228
- Rank by growth among US county-equivalents977th of 3,144
The county has grown 2.62 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Rockingham County
Where are people moving to Rockingham County from?
- Tax returns filed by households arriving10,212
- People arriving, from those returns16,212
- Tax returns filed by households leaving9,421
- Net household movement791
- Adjusted gross income arriving$1.28 bn
- Net adjusted gross income movement$329.9 m
- Average income of an arriving household$125,389
- Average income of a leaving household$100,900
- Largest single originEssex County (1,925 households)
- Largest single destinationHillsborough County (1,715 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Essex County | 1,925 | 3,195 | $200.0 m |
| Hillsborough County | 1,696 | 2,648 | $145.3 m |
| Middlesex County | 1,264 | 1,989 | $182.8 m |
| Strafford County | 771 | 1,104 | $58.0 m |
| Merrimack County | 374 | 606 | $28.9 m |
| Suffolk County | 311 | 452 | $48.7 m |
| York County | 258 | 381 | $30.1 m |
| Norfolk County | 151 | 231 | $22.8 m |
Households arriving report $24,489 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Essex County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Rockingham County
What is the Rockingham County economy?
- County GDP, 2024$32.67 bn
- County GDP, 2023$31.12 bn
- GDP change, 2023 to 20245.0 percent
- GDP change over five years38.4 percent
- Rank by GDP among the New Hampshire areas BEA publishes2nd of 10
- Rank by GDP among the US county areas BEA publishes181st of 3,127
- GDP per resident$102,374
Output grew 5.0 percent in the latest year and 38.4 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Rockingham County
Employment by industry in Rockingham County
- Covered employment, annual average157,028
- Establishments reporting11,884
- Average annual pay$73,537
- Average weekly wage$1,414
- Retail trade, employment24,289
- Retail trade, average annual pay$44,546
- Health care and social assistance, employment18,810
- Health care and social assistance, average annual pay$69,748
- Manufacturing, employment16,214
- Manufacturing, average annual pay$89,913
- Accommodation and food services, employment16,080
- Accommodation and food services, average annual pay$31,039
- Professional, scientific and technical services, employment11,299
- Administrative and support and waste management services, employment9,050
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Retail trade | 24,289 | 1,493 | $44,546 |
| Health care and social assistance | 18,810 | 1,036 | $69,748 |
| Manufacturing | 16,214 | 484 | $89,913 |
| Accommodation and food services | 16,080 | 962 | $31,039 |
| Professional, scientific and technical services | 11,299 | 1,475 | $118,584 |
| Administrative and support and waste management services | 9,050 | 916 | $77,950 |
| Construction | 8,497 | 1,236 | $88,210 |
| Wholesale trade | 6,872 | 774 | $106,182 |
Retail trade is the largest private sector at 24,289 jobs, 15.5 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Rockingham County
How many businesses are in Rockingham County?
- Establishments, all industries10,266
- Employment at those establishments152,257
- Annual payroll$10.27 bn
- Establishments per 1,000 residents32.2
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Rockingham County
Building permits in Rockingham County
- Housing units authorized by permit, 20241,300
- Declared construction value permitted$373.6 m
- Single family units authorized615
- Multifamily units authorized685
- Multifamily share of units52.7 percent
- Average declared value per unit$287,399
- Units authorized per 1,000 households10.2
Multifamily is 52.7 percent of units authorized, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Rockingham County
SBA loans in Rockingham County (7(a) and 504)
- 7(a) approvals recorded915
- 7(a) gross approval dollars$264.7 m
- Average 7(a) approval$289,341
- Median 7(a) approval$100,000
- 10th percentile approval$25,000
- 90th percentile approval$616,680
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)8,181
- Jobs per approval8.9
- Distinct 7(a) lenders active79
- Distinct industries receiving approvals253
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer3.7 percent
- Loans on real estate terms34
- Loans on working capital terms, 120 months or shorter854
- Franchise loans62
- Franchise share of approvals6.8 percent
- Leading industry by approval countFull-Service Restaurants (42)
- Most active lenderTD Bank, National Association (194)
- 504 approvals recorded509
- 504 gross approval dollars$232.7 m
- Average 504 approval$457,106
- Median 504 approval$272,000
- Distinct CDCs active4
- 504 jobs per approval6.6
- 504 jobs per million dollars approved14.4
- Most active CDCGranite State Economic Development Corporation (420)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$497.4 m
The average approval of $289,341 sits well above the median of $100,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 3.7 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Rockingham County
SBA loan default and charge-off rates in Rockingham County
Do SBA loans in Rockingham County get paid back?
- Loans with a final outcome recorded201
- Paid in full192
- Charged off9
- Charge-off rate on resolved loans4.5 percent
- Status: Cancelled111
- Status: Exempt from disclosure554
- Status: Paid in full192
- Status: Charged off9
- Status: Committed, not yet disbursed49
Of the 201 loans that have reached a final outcome, 4.5 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Rockingham County
SBA lending by place in Rockingham County
- Borrower cities with recorded lending40
- Portsmouth, approvals153
- Londonderry, approvals81
- Salem, approvals68
- Derry, approvals62
- Exeter, approvals47
- Hampton, approvals46
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Portsmouth | 153 | $37,400,300 |
| Londonderry | 81 | $29,069,800 |
| Salem | 68 | $27,984,700 |
| Derry | 62 | $21,368,200 |
| Exeter | 47 | $10,849,300 |
| Hampton | 46 | $6,651,900 |
| North Hampton | 43 | $7,995,800 |
| Plaistow | 40 | $11,419,300 |
| 32 other borrower cities | 375 | $112,007,300 |
Portsmouth accounts for 153 approvals against 81 in Londonderry. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Rockingham County
How large is Rockingham County?
- Land area695 sq mi
- Rank by land area among New Hampshire counties7th of 10
- Width, east to west37.4 mi
- Height, north to south37.1 mi
- Geographies sharing a boundary5
- Residents per square mile of land459
- Establishments per square mile14.77
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Rockingham County
Flood risk in Rockingham County
- Communities in the county in the NFIP Community Status Book39
- Of those, participating in the NFIP39
- NFIP participation rate100.0 percent
- Best Community Rating System class in the county A lower CRS class is a larger flood insurance premium discount.Class 10
- Communities carrying a CRS class1
- Radon levels in Rockingham County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The EPA places Rockingham County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. The best Community Rating System class among the county's communities is 10, which carries a flood insurance premium discount for policies written in that community. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Rockingham County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Rockingham County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-2024319,082
- Households127,570
- Average household size2.50
- Median household income$118,331
- Median age45.0
Common questions
Rockingham County questions, answered from the record.
How many people live in Rockingham County, New Hampshire?
The Census Bureau estimates 322,433 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 319,082, in 127,570 households, ranking 2nd of 10 New Hampshire counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Rockingham County's population growing?
The population has grown 2.62 percent since the 2020 census base of 314,213, to 322,433 on July 1, 2024. In 2024 there were 2,805 births against 2,862 deaths, with net migration of 1,817. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Rockingham County?
$118,331. The median owner-occupied home is valued at $497,500, which is 4.2 times income, and median gross rent is $1,687 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Rockingham County?
10,266 establishments, employing 152,257 people with an annual payroll of $10.27 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Rockingham County?
Retail trade is the largest private sector at 24,289 jobs, 15.5 percent of covered employment. Covered employment averages 157,028 jobs at an average annual pay of $73,537, or $1,414 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Rockingham County?
915 7(a) approvals totaling $264.7 m since FY2020, across 79 lenders, with a median approval of $100,000, plus 509 504 approvals worth $232.7 m since FY2010. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Rockingham County get paid back?
Of the 201 loans that have reached a final outcome, 192 were paid in full and 9 charged off, a charge-off rate of 4.5 percent. Loans still running are excluded, because they have not yet succeeded or failed.
How many building permits were issued in Rockingham County?
1,300 housing units were authorized by permit in 2024, with a declared construction value of $373.6 m. Multifamily was 52.7 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Rockingham County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Rockingham County come from?
The largest single origin is Essex County, with 1,925 households. Arriving households report an average income of $125,389 against $100,900 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Rockingham County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Rockingham County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Rockingham County
Cities and places in Rockingham.
11 Census places lie wholly or partly in Rockingham County. All 11 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Portsmouth | city | 22,545 | 153 | Wholly in this county |
| Derry | CDP | 21,339 | 62 | Wholly in this county |
| Londonderry | CDP | 12,225 | 81 | Wholly in this county |
| Hampton | CDP | 10,101 | 46 | Wholly in this county |
| Exeter | CDP | 9,964 | 47 | Wholly in this county |
| Newmarket | CDP | 5,679 | 11 | Wholly in this county |
| Raymond | CDP | 3,645 | 20 | Wholly in this county |
| Epping | CDP | 2,796 | 24 | Wholly in this county |
| Hampton Beach | CDP | 2,605 | None recorded | Wholly in this county |
| Seabrook Beach | CDP | 1,001 | None recorded | Wholly in this county |
| Newfields | CDP | 294 | 8 | Wholly in this county |
A further 463 of the county's 915 SBA 7(a) approvals are to borrowers in cities that match no Census place in Rockingham County, the largest being Salem (68), North Hampton (43), Plaistow (40). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.