Falls County, Texas: commercial real estate data.
Falls County, Texas had an estimated 17,752 residents on July 1, 2024, up 4.6 percent since the 2020 census base of 16,969, across 765 square miles. County output reached $669.0 m in 2024, 238 establishments operate here, and the SBA record carries 7 7(a) approvals worth $8.2 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Falls County
How many people live in Falls County
- Population, American Community Survey 2020-202417,291
- Households6,344
- Average household size2.73
- Median household income$57,247
- Median age40.6
- Median gross rent$731 per month
- Median owner-occupied home value$110,900
- Home value to household income1.9 times
- Annual rent as a share of median income15.3 percent
- Adults 25 and over with a bachelor degree or higher19.5 percent
- Adults 25 and over with a graduate degree5.9 percent
- Adults 25 and over12,103
- Population under 183,627
- Share under 1821.0 percent
- Population 65 and over3,341
- Share 65 and over19.3 percent
- Working age population, 18 to 6410,323
- Civilian labor force6,899
- Unemployment rate6.0 percent
- Labor force participation, adults 18 and over50.5 percent
- Rank by population among Texas counties134th of 254
- Rank by population among US county-equivalents, Puerto Rico included2020th of 3,222
Falls County is the 134th largest of 254 Texas counties by population. A median home costs 1.9 times median household income, which is affordable by national standards. Residents under 18 outnumber those 65 and over, at 21.0 percent against 19.3 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Falls County
Is Falls County's population growing?
- Population, July 1, 202417,752
- Census 2020 base population16,969
- Population change since the 2020 census base4.61 percent
- Population change, 2023 to 202482
- Births, 2024192
- Deaths, 2024198
- Natural change, 2024-6
- Net domestic migration, 202460
- Net international migration, 202429
- Total net migration, 202489
- Cumulative net domestic migration, 2021 to 2024817
- Rank by growth among US county-equivalents594th of 3,144
The county has grown 4.61 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Falls County
Where are people moving to Falls County from?
- Tax returns filed by households arriving501
- People arriving, from those returns956
- Tax returns filed by households leaving480
- Net household movement21
- Adjusted gross income arriving$22.3 m
- Net adjusted gross income movement$6.5 m
- Average income of an arriving household$44,453
- Average income of a leaving household$32,823
- Largest single originMcLennan County (169 households)
- Largest single destinationMcLennan County (128 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| McLennan County | 169 | 323 | $7.4 m |
| Bell County | 70 | 149 | $3.0 m |
| Coryell County | 20 | 25 | $226,000 |
Households arriving report $11,630 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is McLennan County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Falls County
What is the Falls County economy?
- County GDP, 2024$669.0 m
- County GDP, 2023$630.8 m
- GDP change, 2023 to 20246.1 percent
- GDP change over five years56.3 percent
- Rank by GDP among the Texas areas BEA publishes174th of 254
- Rank by GDP among the US county areas BEA publishes2187th of 3,127
- GDP per resident$38,692
Output grew 6.1 percent in the latest year and 56.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Falls County
Employment by industry in Falls County
- Covered employment, annual average2,927
- Establishments reporting294
- Average annual pay$54,095
- Average weekly wage$1,040
- Retail trade, employment517
- Retail trade, average annual pay$37,998
- Wholesale trade, employment191
- Wholesale trade, average annual pay$51,591
- Manufacturing, employment118
- Manufacturing, average annual pay$62,198
- Construction, employment101
- Construction, average annual pay$57,259
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Retail trade | 517 | 44 | $37,998 |
| Wholesale trade | 191 | 16 | $51,591 |
| Manufacturing | 118 | 10 | $62,198 |
| Construction | 101 | 21 | $57,259 |
Retail trade is the largest private sector at 517 jobs, 17.7 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Falls County
How many businesses are in Falls County?
- Establishments, all industries238
- Employment at those establishments1,805
- Annual payroll$80.7 m
- Establishments per 1,000 residents13.8
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Falls County
Building permits in Falls County
- Housing units authorized by permit, 20247
- Declared construction value permitted$631,641
- Single family units authorized5
- Multifamily units authorized2
- Multifamily share of units28.6 percent
- Average declared value per unit$90,234
- Units authorized per 1,000 households1.1
Single-family homes are 71.4 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Falls County
SBA loans in Falls County (7(a) and 504)
- 7(a) approvals recorded7
- 7(a) gross approval dollars$8.2 m
- Average 7(a) approval$1,174,229
- Median 7(a) approval$88,600
- Largest single approval$4,981,000
- Jobs reported supported, 7(a)40
- Jobs per approval5.7
- Distinct 7(a) lenders active7
- Distinct industries receiving approvals7
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer28.6 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter5
- Franchise loans1
- Franchise share of approvals14.3 percent
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Falls County
SBA loan default and charge-off rates in Falls County
Do SBA loans in Falls County get paid back?
- Loans with a final outcome recorded0
- Paid in full0
- Charged off0
- Status: Cancelled1
- Status: Exempt from disclosure6
Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Falls County
SBA lending by place in Falls County
- Borrower cities with recorded lending4
- Marlin, approvals3
- Rosebud, approvals2
- Kosse, approvals1
- Chilton, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Marlin | 3 | $2,688,600 |
| Rosebud | 2 | $535,000 |
| Kosse | 1 | $4,981,000 |
| Chilton | 1 | $15,000 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Falls County
How large is Falls County?
- Land area765 sq mi
- Rank by land area among Texas counties207th of 254
- Width, east to west40.3 mi
- Height, north to south37 mi
- Geographies sharing a boundary5
- Residents per square mile of land23
- Establishments per square mile0.31
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Falls County
Flood risk in Falls County
- Communities in the county in the NFIP Community Status Book4
- Of those, participating in the NFIP2
- NFIP participation rate50.0 percent
- Communities carrying a CRS class0
- Radon levels in Falls County, EPA zone predicted average indoor radon screening level less than 2 pCi/LZone 3
The EPA places Falls County in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 50.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Falls County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Falls County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202417,291
- Households6,344
- Average household size2.73
- Median household income$57,247
- Median age40.6
Common questions
Falls County questions, answered from the record.
How many people live in Falls County, Texas?
The Census Bureau estimates 17,752 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 17,291, in 6,344 households, ranking 134th of 254 Texas counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Falls County's population growing?
The population has grown 4.61 percent since the 2020 census base of 16,969, to 17,752 on July 1, 2024. In 2024 there were 192 births against 198 deaths, with net migration of 89. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Falls County?
$57,247. The median owner-occupied home is valued at $110,900, which is 1.9 times income, and median gross rent is $731 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Falls County?
238 establishments, employing 1,805 people with an annual payroll of $80.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Falls County?
Retail trade is the largest private sector at 517 jobs, 17.7 percent of covered employment. Covered employment averages 2,927 jobs at an average annual pay of $54,095, or $1,040 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Falls County?
7 7(a) approvals totaling $8.2 m since FY2020, across 7 lenders, with a median approval of $88,600. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Falls County?
7 housing units were authorized by permit in 2024, with a declared construction value of $631,641. Multifamily was 28.6 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Falls County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Falls County come from?
The largest single origin is McLennan County, with 169 households. Arriving households report an average income of $44,453 against $32,823 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Falls County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Falls County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Falls County
Cities and places in Falls.
6 Census places lie wholly or partly in Falls County. All 6 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Marlin | city | 5,516 | 3 | Wholly in this county |
| Bruceville-Eddy | city | 1,584 | None recorded | 10.5 percent here, 89.5 percent McLennan County |
| Rosebud | city | 1,007 | 2 | Wholly in this county |
| Golinda | city | 836 | None recorded | 80.9 percent here, 19.1 percent McLennan County |
| Chilton | CDP | 698 | 1 | Wholly in this county |
| Lott | city | 583 | None recorded | Wholly in this county |
A further 1 of the county's 7 SBA 7(a) approvals are to borrowers in cities that match no Census place in Falls County, the largest being Kosse (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby