Panola County, Texas: commercial real estate data.
Panola County, Texas had an estimated 23,022 residents on July 1, 2024, up 2.3 percent since the 2020 census base of 22,496, across 802 square miles. County output reached $2.36 bn in 2024, 479 establishments operate here, and the SBA record carries 15 7(a) approvals worth $18.2 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Panola County
How many people live in Panola County
- Population, American Community Survey 2020-202422,726
- Households8,898
- Average household size2.55
- Median household income$64,894
- Median age40.9
- Median gross rent$834 per month
- Median owner-occupied home value$158,100
- Home value to household income2.4 times
- Annual rent as a share of median income15.4 percent
- Adults 25 and over with a bachelor degree or higher17.0 percent
- Adults 25 and over with a graduate degree5.9 percent
- Adults 25 and over15,534
- Population under 185,244
- Share under 1823.1 percent
- Population 65 and over4,613
- Share 65 and over20.3 percent
- Working age population, 18 to 6412,869
- Civilian labor force9,965
- Unemployment rate2.5 percent
- Labor force participation, adults 18 and over57.0 percent
- Rank by population among Texas counties105th of 254
- Rank by population among US county-equivalents, Puerto Rico included1741st of 3,222
Panola County is the 105th largest of 254 Texas counties by population. A median home costs 2.4 times median household income, which is affordable by national standards. Residents under 18 outnumber those 65 and over, at 23.1 percent against 20.3 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Panola County
Is Panola County's population growing?
- Population, July 1, 202423,022
- Census 2020 base population22,496
- Population change since the 2020 census base2.34 percent
- Population change, 2023 to 2024206
- Births, 2024275
- Deaths, 2024348
- Natural change, 2024-73
- Net domestic migration, 2024271
- Net international migration, 202410
- Total net migration, 2024281
- Cumulative net domestic migration, 2021 to 2024901
- Rank by growth among US county-equivalents1060th of 3,144
The county has grown 2.34 percent since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Panola County
Where are people moving to Panola County from?
- Tax returns filed by households arriving571
- People arriving, from those returns1,116
- Tax returns filed by households leaving525
- Net household movement46
- Adjusted gross income arriving$34.3 m
- Net adjusted gross income movement$7.9 m
- Average income of an arriving household$60,128
- Average income of a leaving household$50,385
- Largest single originHarrison County (56 households)
- Largest single destinationGregg County (56 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Harrison County | 56 | 121 | $2.4 m |
| Gregg County | 50 | 96 | $2.4 m |
| Shelby County | 43 | 71 | $1.7 m |
| Rusk County | 38 | 81 | $2.0 m |
| Harris County | 28 | 53 | $1.6 m |
| Smith County | 24 | 52 | $1.4 m |
Households arriving report $9,743 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Harrison County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Panola County
What is the Panola County economy?
- County GDP, 2024$2.36 bn
- County GDP, 2023$2.95 bn
- GDP change, 2023 to 2024-20.0 percent
- GDP change over five years59.6 percent
- Rank by GDP among the Texas areas BEA publishes97th of 254
- Rank by GDP among the US county areas BEA publishes1145th of 3,127
- GDP per resident$103,896
Output grew -20.0 percent in the latest year and 59.6 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Panola County
Employment by industry in Panola County
- Covered employment, annual average7,601
- Establishments reporting559
- Average annual pay$59,410
- Average weekly wage$1,142
- Construction, employment1,043
- Construction, average annual pay$75,053
- Manufacturing, employment889
- Manufacturing, average annual pay$57,586
- Retail trade, employment876
- Retail trade, average annual pay$37,537
- Mining, quarrying, and oil and gas extraction, employment799
- Mining, quarrying, and oil and gas extraction, average annual pay$86,557
- Health care and social assistance, employment611
- Accommodation and food services, employment397
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Construction | 1,043 | 51 | $75,053 |
| Manufacturing | 889 | 20 | $57,586 |
| Retail trade | 876 | 76 | $37,537 |
| Mining, quarrying, and oil and gas extraction | 799 | 58 | $86,557 |
| Health care and social assistance | 611 | 50 | $40,956 |
| Accommodation and food services | 397 | 30 | $18,305 |
| Professional, scientific and technical services | 300 | 53 | $108,782 |
| Wholesale trade | 258 | 24 | $97,866 |
Construction is the largest private sector at 1,043 jobs, 13.7 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Panola County
How many businesses are in Panola County?
- Establishments, all industries479
- Employment at those establishments6,733
- Annual payroll$367.8 m
- Establishments per 1,000 residents21.1
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Panola County
Building permits in Panola County
- Housing units authorized by permit, 202417
- Declared construction value permitted$3.0 m
- Single family units authorized5
- Multifamily units authorized12
- Multifamily share of units70.6 percent
- Average declared value per unit$177,184
- Units authorized per 1,000 households1.9
Multifamily is 70.6 percent of units authorized, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Panola County
SBA loans in Panola County (7(a) and 504)
- 7(a) approvals recorded15
- 7(a) gross approval dollars$18.2 m
- Average 7(a) approval$1,215,000
- Median 7(a) approval$998,000
- Largest single approval$3,120,000
- Jobs reported supported, 7(a)86
- Jobs per approval5.7
- Distinct 7(a) lenders active10
- Distinct industries receiving approvals10
- Median 7(a) term192 months
- Share of loans on real estate terms, 240 months or longer46.7 percent
- Loans on real estate terms7
- Loans on working capital terms, 120 months or shorter5
- Franchise loans1
- Franchise share of approvals6.7 percent
- Leading industry by approval countBroilers and Other Meat Type Chicken Production (3)
- Most active lenderFirst Financial Bank (4)
- 504 approvals recorded2
- 504 gross approval dollars$1.9 m
- Average 504 approval$940,500
- Median 504 approval$940,500
- Distinct CDCs active1
- 504 jobs per approval25.0
- 504 jobs per million dollars approved26.6
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$20.1 m
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Panola County
SBA loan default and charge-off rates in Panola County
Do SBA loans in Panola County get paid back?
- Loans with a final outcome recorded0
- Paid in full0
- Charged off0
- Status: Exempt from disclosure11
- Status: Cancelled3
- Status: Committed, not yet disbursed1
Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Panola County
SBA lending by place in Panola County
- Borrower cities with recorded lending3
- Carthage, approvals11
- Gary City, approvals3
- Beckville, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Carthage | 11 | $11,208,000 |
| Gary City | 3 | $5,047,000 |
| Beckville | 1 | $1,970,000 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Panola County
How large is Panola County?
- Land area802 sq mi
- Rank by land area among Texas counties195th of 254
- Width, east to west34.2 mi
- Height, north to south29.1 mi
- Geographies sharing a boundary5
- Residents per square mile of land28
- Establishments per square mile0.60
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Panola County
Flood risk in Panola County
- Participation of the county's own NFIP community Panola County, unincorporated areasParticipating, community 480966
- Communities in the county in the NFIP Community Status Book4
- Of those, participating in the NFIP3
- NFIP participation rate75.0 percent
- Communities carrying a CRS class0
- Radon levels in Panola County, EPA zone predicted average indoor radon screening level less than 2 pCi/LZone 3
The county's own community in the status book, unincorporated Panola County (community 480966), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Panola County in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 75.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Panola County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Panola County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202422,726
- Households8,898
- Average household size2.55
- Median household income$64,894
- Median age40.9
Common questions
Panola County questions, answered from the record.
How many people live in Panola County, Texas?
The Census Bureau estimates 23,022 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 22,726, in 8,898 households, ranking 105th of 254 Texas counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Panola County's population growing?
The population has grown 2.34 percent since the 2020 census base of 22,496, to 23,022 on July 1, 2024. In 2024 there were 275 births against 348 deaths, with net migration of 281. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Panola County?
$64,894. The median owner-occupied home is valued at $158,100, which is 2.4 times income, and median gross rent is $834 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Panola County?
479 establishments, employing 6,733 people with an annual payroll of $367.8 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Panola County?
Construction is the largest private sector at 1,043 jobs, 13.7 percent of covered employment. Covered employment averages 7,601 jobs at an average annual pay of $59,410, or $1,142 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Panola County?
15 7(a) approvals totaling $18.2 m since FY2020, across 10 lenders, with a median approval of $998,000, plus 2 504 approvals worth $1.9 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Panola County?
17 housing units were authorized by permit in 2024, with a declared construction value of $3.0 m. Multifamily was 70.6 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Panola County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Panola County come from?
The largest single origin is Harrison County, with 56 households. Arriving households report an average income of $60,128 against $50,385 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Panola County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Panola County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Panola County
Cities and places in Panola.
4 Census places lie wholly or partly in Panola County. All 4 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Carthage | city | 6,601 | 11 | Wholly in this county |
| Tatum | city | 1,435 | None recorded | 33.9 percent here, 66.1 percent Rusk County |
| Beckville | city | 690 | 1 | Wholly in this county |
| Gary City | town | 407 | 3 | Wholly in this county |
Nearby