HomeWisconsinColumbia CountyPortage
Portage, Wisconsin: commercial real estate data.
Portage is a Census city of 10,236 people across 8.92 square miles of land, in Columbia County. Median household income is $64,722, 58.6 percent of occupied homes are owned, and the SBA record carries 17 7(a) approvals to borrowers here worth $16.9 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Portage
What Portage is
- Census place typecity
- Land area8.92 sq mi
- Water area0.8 sq mi
- Population per square mile of land1,147
- County holding the largest share of its areaColumbia County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Portage
How many people live in Portage
- Population10,236
- Median age37.8
- Population under 181,960
- Share under 1819.1 percent
- Population 65 and over1,520
- Share 65 and over14.8 percent
- Households4,132
- Family households2,258
- Share of households that are families54.6 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Portage
Income and work in Portage
- Median household income$64,722
- Per capita income$31,118
- Civilian labor force5,118
- Employed4,927
- Unemployed191 plus or minus 98
- Unemployment rate3.7 percent plus or minus 1.9
- Adults 25 and over7,301
- Adults 25 and over with a high school diploma or higher90.1 percent
- Adults 25 and over with a bachelor degree or higher19.9 percent
- Adults 25 and over with a graduate degree8.4 percent plus or minus 2.3
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Portage
Housing in Portage
- Housing units4,446
- Occupied units4,132
- Vacant units314 plus or minus 129
- Vacancy rate7.1 percent plus or minus 2.9
- Owner occupied2,420
- Renter occupied1,712
- Ownership rate58.6 percent
- Median owner-occupied home value$204,900
- Median gross rent, monthly$1,008
- Annual rent as a share of median income18.7 percent
- Single family units2,635
- Share single family59.3 percent
- Units in buildings of two or more1,680
- Share in buildings of two or more37.8 percent
- Mobile homes131 plus or minus 80
- Median year structure built1962
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Portage
How Portage gets to work
- Workers 16 and over who commute4,481
- Commuting under 15 minutes2,077
- Share commuting under 15 minutes46.4 percent
- Commuting 30 minutes or more1,309
- Share commuting 30 minutes or more29.2 percent
- Drove alone79.6 percent
- Carpooled8.7 percent plus or minus 3.2
- Public transport0.6 percent plus or minus 0.6
- Walked2.9 percent plus or minus 1.9
- Worked from home6.4 percent plus or minus 2.8
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Portage
SBA loans in Portage (7(a))
- Approvals17
- Gross approval$16,949,600
- Average approval$997,035
- Median approval$810,300
- Largest approval$4,000,000
- Jobs supported254
- Jobs per approval14.9
- Loans with a final outcome6
- Paid in full6
- Charged off0
- Median term177 months
- Share on real estate terms of 20 years or more41.2 percent
- Share to franchises11.8 percent
- Distinct lenders12
- Distinct industries by NAICS15
Counted by borrower city: approvals to borrowers whose address is in Portage, in any county, FY2020 to FY2026. Only 6 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Portage
SBA loans in Portage (504)
- Approvals12
- Gross approval$8,660,000
- Average approval$721,667
- Median approval$286,000
- Largest approval$2,946,000
- Jobs supported116
- Loans with a final outcome5
- Charged off0
- Median term240 months
- Distinct CDCs1
Counted by borrower city: approvals to borrowers whose address is in Portage, in any county, FY2010 to FY2026. Only 5 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Portage
Flood risk in Portage
- NFIP communityCity of Portage
- NFIP community number550063
- Participating in the NFIPYes
- Community Rating System classNone
- Currently effective map date05/16/16
The City of Portage participates in the National Flood Insurance Program as community 550063 and carries no Community Rating System class, so no CRS premium discount applies to it.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Columbia County, not Portage
Columbia County context, not Portage figures
- Establishments in Columbia County1,432
- Covered employment, Columbia County21,963
- Average annual pay, Columbia County$52,667
- Housing units permitted, Columbia County181
Every figure in this section is published for Columbia County as a whole and is not a measurement of Portage.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.
Coverage
What this page does not hold.
Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Common questions
Portage questions, answered from the record.
How many people live in Portage, Wisconsin?
10,236, in 4,132 households. Portage city covers 8.92 square miles of land, which is 1,147 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Portage in?
Columbia County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Portage?
$64,722. The median owner-occupied home is valued at $204,900. Median gross rent is $1,008 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Portage businesses?
17 7(a) approvals totaling $16.9 m since FY2020, across 12 lenders, median approval $810,300, plus 12 504 approvals worth $8.7 m since FY2010. These count approvals to borrowers whose address is in Portage, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Portage borrowers get paid back?
No rate is published for Portage. Only 6 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.
Is Portage in the National Flood Insurance Program?
Yes. Portage appears in the FEMA Community Status Book as Portage, city of, community 550063, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page Portage figures?
No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Columbia County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Portage.
Is zoning published for Portage?
No. Nothing on this page presents parcel level zoning.
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