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HomeWisconsinColumbia CountyRio

Rio, Wisconsin: commercial real estate data.

Rio is a Census village of 1,141 people across 1.25 square miles of land, in Columbia County. Median household income is $67,833, 65.1 percent of occupied homes are owned, and the SBA record carries 3 7(a) approvals to borrowers here worth $5.0 m since FY2020.

Underlined figures are computed by MMCG Analytics, not published by the agency.

Rio

What Rio is

  • Census place typevillage
  • Land area1.25 sq mi
  • Water area0.01 sq mi
  • Population per square mile of land910
  • County holding the largest share of its areaColumbia County, 100.0 percent

US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Rio

How many people live in Rio

  • Population1,141
  • Median age41.0
  • Population under 18213 plus or minus 48
  • Share under 1818.7 percent
  • Population 65 and over198 plus or minus 47
  • Share 65 and over17.4 percent
  • Households490
  • Family households295
  • Share of households that are families60.2 percent

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Rio

Income and work in Rio

  • Median household income$67,833
  • Per capita income$35,617
  • Civilian labor force615
  • Employed608
  • Unemployed7 plus or minus 6
  • Unemployment rate1.1 percent plus or minus 0.9
  • Adults 25 and over767
  • Adults 25 and over with a high school diploma or higher95.7 percent
  • Adults 25 and over with a bachelor degree or higher19.7 percent plus or minus 4.3
  • Adults 25 and over with a graduate degree3.3 percent plus or minus 2.1

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Rio

Housing in Rio

  • Housing units499
  • Occupied units490
  • Vacant units9 plus or minus 14
  • Vacancy rate1.8 percent plus or minus 2.8
  • Owner occupied319
  • Renter occupied171 plus or minus 57
  • Ownership rate65.1 percent
  • Median owner-occupied home value$196,100
  • Median gross rent, monthly$799 plus or minus $484
  • Annual rent as a share of median income14.1 percent plus or minus 8.6
  • Single family units406
  • Share single family81.4 percent
  • Units in buildings of two or more89 plus or minus 38
  • Share in buildings of two or more17.8 percent plus or minus 7.3
  • Mobile homes4 plus or minus 5
  • Median year structure built1971

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Rio

How Rio gets to work

  • Workers 16 and over who commute551 plus or minus 114
  • Commuting under 15 minutes129 plus or minus 55
  • Share commuting under 15 minutes23.4 percent plus or minus 8.8
  • Commuting 30 minutes or more240 plus or minus 55
  • Share commuting 30 minutes or more43.6 percent
  • Drove alone81.3 percent
  • Carpooled5.7 percent plus or minus 3.1
  • Public transport0.0 percent
  • Walked4.5 percent plus or minus 3.0
  • Worked from home8.0 percent plus or minus 3.7

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

Rio

SBA loans in Rio (7(a))

  • Approvals3
  • Gross approval$5,001,000
  • Average approval$1,667,000
  • Median approval$350,000
  • Largest approval$4,501,000
  • Jobs supported48
  • Jobs per approval16.0
  • Loans with a final outcome0
  • Paid in full0
  • Charged off0
  • Median term120 months
  • Share on real estate terms of 20 years or more0.0 percent
  • Share to franchises0.0 percent
  • Distinct lenders2
  • Distinct industries by NAICS2

Counted by borrower city: approvals to borrowers whose address is in Rio, in any county, FY2020 to FY2026. Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Rio

SBA loans in Rio (504)

  • Approvals2
  • Gross approval$1,114,000
  • Average approval$557,000
  • Median approval$557,000
  • Largest approval$567,000
  • Jobs supported10
  • Loans with a final outcome0
  • Charged off0
  • Median term270 months
  • Distinct CDCs1

Counted by borrower city: approvals to borrowers whose address is in Rio, in any county, FY2010 to FY2026. Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.

US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

Columbia County, not Rio

Columbia County context, not Rio figures

  • Establishments in Columbia County1,432
  • Covered employment, Columbia County21,963
  • Average annual pay, Columbia County$52,667
  • Housing units permitted, Columbia County181

Every figure in this section is published for Columbia County as a whole and is not a measurement of Rio.

All Columbia County figures →

US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.

Coverage

What this page does not hold.

Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →

Common questions

Rio questions, answered from the record.

How many people live in Rio, Wisconsin?

1,141, in 490 households. Rio village covers 1.25 square miles of land, which is 910 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

What county is Rio in?

Columbia County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.

What is the median household income in Rio?

$67,833. The median owner-occupied home is valued at $196,100. Median gross rent is $799 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

How much SBA lending goes to Rio businesses?

3 7(a) approvals totaling $5.0 m since FY2020, across 2 lenders, median approval $350,000, plus 2 504 approvals worth $1.1 m since FY2010. These count approvals to borrowers whose address is in Rio, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.

Do SBA loans to Rio borrowers get paid back?

No rate is published for Rio. Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.

Are the county figures on this page Rio figures?

No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Columbia County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Rio.

Is zoning published for Rio?

No. Nothing on this page presents parcel level zoning.