HomeWisconsinDane CountyMadison city
Madison city, Wisconsin: commercial real estate data.
Madison city is a Census city of 278,001 people across 83.62 square miles of land, in Dane County. Median household income is $78,050, 46.0 percent of occupied homes are owned, and the SBA record carries 342 7(a) approvals to borrowers here worth $140.0 m.
78 sourced place values · tier FULL · 8 sections · underlined figures are computed by MMCG Analytics, not published by the agency
Madison
What Madison is
- Census place typecity
- Land area83.62 sq mi
- Water area21.41 sq mi
- Population per square mile of land3,325
- County holding the largest share of its areaDane County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Madison
How many people live in Madison
- Population278,001
- Median age31.8
- Population under 1844,715
- Share under 1816.1 percent
- Population 65 and over36,240
- Share 65 and over13.0 percent
- Households128,261
- Family households55,082
- Share of households that are families42.9 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Madison
Income and work in Madison
- Median household income$78,050
- Per capita income$49,425
- Civilian labor force166,777
- Employed162,356
- Unemployed4,421
- Unemployment rate2.7 percent
- Adults 25 and over175,688
- Adults 25 and over with a high school diploma or higher95.8 percent
- Adults 25 and over with a bachelor degree or higher59.9 percent
- Adults 25 and over with a graduate degree25.7 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Madison
Housing in Madison
- Housing units133,530
- Occupied units128,261
- Vacant units5,269
- Vacancy rate3.9 percent
- Owner occupied59,009
- Renter occupied69,252
- Ownership rate46.0 percent
- Median owner-occupied home value$372,900
- Median gross rent, monthly$1,413
- Annual rent as a share of median income21.7 percent
- Single family units59,890
- Share single family44.9 percent
- Units in buildings of two or more72,486
- Share in buildings of two or more54.3 percent
- Mobile homes1,138 plus or minus 380
- Median year structure built1980
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Madison
How Madison gets to work
- Workers 16 and over who commute126,901
- Commuting under 15 minutes41,315
- Share commuting under 15 minutes32.6 percent
- Commuting 30 minutes or more25,025
- Share commuting 30 minutes or more19.7 percent
- Drove alone56.7 percent
- Carpooled5.8 percent
- Public transport5.3 percent
- Walked7.6 percent
- Worked from home20.5 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Madison
SBA loans in Madison (7(a))
- Approvals342
- Gross approval$139,964,800
- Average approval$409,254
- Median approval$168,000
- Ninetieth percentile approval$810,000
- Largest approval$5,000,000
- Jobs supported4,238
- Jobs per approval12.4
- Loans with a final outcome76
- Paid in full74
- Charged off2
- Charge-off rate over resolved loans2.6 percent
- Median term120 months
- Share on real estate terms of 20 years or more6.4 percent
- Share to franchises13.5 percent
- Distinct lenders62
- Distinct industries by NAICS143
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Madison
SBA loans in Madison (504)
- Approvals128
- Gross approval$133,170,000
- Average approval$1,040,391
- Median approval$663,000
- Largest approval$5,500,000
- Jobs supported1,327
- Loans with a final outcome30
- Charged off0
- Charge-off rate over resolved loans0.0 percent
- Median term300 months
- Distinct CDCs3
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Dane County, not Madison
Dane County context, not Madison figures
These are Dane County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Madison measurements.
- Establishments in Dane County14,765
- Employment at those establishments, Dane County314,435
- Covered employment, Dane County359,249
- Average annual pay, Dane County$74,481
- Average weekly wage, Dane County$1,432
- Housing units permitted, Dane County5,477
- Of those, single family, Dane County1,408
- County product, 2024, Dane County$62,805,670,000
- County product change over the prior year, Dane County6.1 percent
- Average income of an arriving household, Dane County$72,892
Every figure in this section is published for Dane County as a whole and is not a measurement of Madison. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
Madison questions, answered from the record.
How many people live in Madison, Wisconsin?
278,001, in 128,261 households. Madison city covers 83.62 square miles of land, which is 3,325 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Madison in?
Dane County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Madison?
$78,050. The median owner-occupied home is valued at $372,900. Median gross rent is $1,413 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Madison businesses?
342 7(a) approvals totalling $140.0 m, across 62 lenders, median approval $168,000, plus 128 504 approvals worth $133.2 m. These count approvals to borrowers whose address is in Madison, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Madison borrowers get paid back?
Of the 76 loans that have reached a final outcome, 74 were paid in full and 2 charged off, a charge off rate of 2.6 percent. Loans still running are excluded because they have not yet succeeded or failed.
Are the county figures on this page Madison figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Dane County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Madison.
Is zoning published for Madison?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.