HomeWisconsinMilwaukee CountyWhitefish Bay village
Whitefish Bay village, Wisconsin: commercial real estate data.
Whitefish Bay village is a Census village of 14,665 people across 2.12 square miles of land, in Milwaukee County. Median household income is $157,109, 83.1 percent of occupied homes are owned, and the SBA record carries 2 7(a) approvals to borrowers here worth $817,000.
76 sourced place values · tier FULL · 8 sections · underlined figures are computed by MMCG Analytics, not published by the agency
Whitefish Bay
What Whitefish Bay is
- Census place typevillage
- Land area2.12 sq mi
- Water area0 sq mi
- Population per square mile of land6,933
- County holding the largest share of its areaMilwaukee County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Whitefish Bay
How many people live in Whitefish Bay
- Population14,665
- Median age40.5
- Population under 184,547
- Share under 1831.0 percent
- Population 65 and over2,107
- Share 65 and over14.4 percent
- Households5,347
- Family households4,126
- Share of households that are families77.2 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Whitefish Bay
Income and work in Whitefish Bay
- Median household income$157,109
- Per capita income$78,966
- Civilian labor force7,449
- Employed7,258
- Unemployed191 plus or minus 72
- Unemployment rate2.6 percent plus or minus 1.0
- Adults 25 and over9,605
- Adults 25 and over with a high school diploma or higher98.9 percent
- Adults 25 and over with a bachelor degree or higher81.9 percent
- Adults 25 and over with a graduate degree42.1 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Whitefish Bay
Housing in Whitefish Bay
- Housing units5,493
- Occupied units5,347
- Vacant units146 plus or minus 85
- Vacancy rate2.7 percent plus or minus 1.5
- Owner occupied4,446
- Renter occupied901
- Ownership rate83.1 percent
- Median owner-occupied home value$533,800
- Median gross rent, monthly$1,335
- Annual rent as a share of median income10.2 percent
- Single family units4,631
- Share single family84.3 percent
- Units in buildings of two or more852 plus or minus 183
- Share in buildings of two or more15.5 percent plus or minus 3.3
- Mobile homes10 plus or minus 15
- Median year structure built1944
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Whitefish Bay
How Whitefish Bay gets to work
- Workers 16 and over who commute5,294
- Commuting under 15 minutes1,350
- Share commuting under 15 minutes25.5 percent
- Commuting 30 minutes or more1,200
- Share commuting 30 minutes or more22.7 percent
- Drove alone64.3 percent
- Carpooled3.8 percent plus or minus 1.6
- Public transport1.1 percent plus or minus 0.6
- Walked2.4 percent plus or minus 1.0
- Worked from home26.7 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Whitefish Bay
SBA loans in Whitefish Bay (7(a))
- Approvals2
- Gross approval$817,000
- Average approval$408,500
- Median approval$667,000
- Ninetieth percentile approval$667,000
- Largest approval$667,000
- Jobs supported12
- Jobs per approval6.0
- Loans with a final outcome0
- Paid in full0
- Charged off0
- Median term302 months
- Share on real estate terms of 20 years or more50.0 percent
- Share to franchises0.0 percent
- Distinct lenders2
- Distinct industries by NAICS2
A charge-off rate is not published here. only 0 resolved loans, too few to publish a rate, and a rate over that few outcomes would move several points on one loan.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Whitefish Bay
SBA loans in Whitefish Bay (504)
- Approvals3
- Gross approval$1,063,000
- Average approval$354,333
- Median approval$367,000
- Largest approval$410,000
- Jobs supported7
- Loans with a final outcome0
- Charged off0
- Median term240 months
- Distinct CDCs2
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Milwaukee County, not Whitefish Bay
Milwaukee County context, not Whitefish Bay figures
These are Milwaukee County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Whitefish Bay measurements.
- Establishments in Milwaukee County20,466
- Employment at those establishments, Milwaukee County435,400
- Covered employment, Milwaukee County469,055
- Average annual pay, Milwaukee County$69,142
- Average weekly wage, Milwaukee County$1,330
- Housing units permitted, Milwaukee County1,005
- Of those, single family, Milwaukee County189
- County product, 2024, Milwaukee County$78,804,158,000
- County product change over the prior year, Milwaukee County5.2 percent
- Average income of an arriving household, Milwaukee County$66,513
Every figure in this section is published for Milwaukee County as a whole and is not a measurement of Whitefish Bay. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
Whitefish Bay questions, answered from the record.
How many people live in Whitefish Bay, Wisconsin?
14,665, in 5,347 households. Whitefish Bay village covers 2.12 square miles of land, which is 6,933 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Whitefish Bay in?
Milwaukee County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Whitefish Bay?
$157,109. The median owner-occupied home is valued at $533,800. Median gross rent is $1,335 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Whitefish Bay businesses?
2 7(a) approvals totalling $817,000, across 2 lenders, median approval $667,000, plus 3 504 approvals worth $1.1 m. These count approvals to borrowers whose address is in Whitefish Bay, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Whitefish Bay borrowers get paid back?
No rate is published for Whitefish Bay. only 0 resolved loans, too few to publish a rate, and a percentage over that few outcomes would move several points on a single loan. The counts are shown instead.
Are the county figures on this page Whitefish Bay figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Milwaukee County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Whitefish Bay.
Is zoning published for Whitefish Bay?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.