HomeWisconsinOneida CountyRhinelander
Rhinelander, Wisconsin: commercial real estate data.
Rhinelander is a Census city of 8,316 people across 9.11 square miles of land, in Oneida County. Median household income is $51,421, 65.5 percent of occupied homes are owned, and the SBA record carries 14 7(a) approvals to borrowers here worth $5.1 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Rhinelander
What Rhinelander is
- Census place typecity
- Land area9.11 sq mi
- Water area0.26 sq mi
- Population per square mile of land913
- County holding the largest share of its areaOneida County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Rhinelander
How many people live in Rhinelander
- Population8,316
- Median age38.2
- Population under 181,592
- Share under 1819.1 percent
- Population 65 and over1,427
- Share 65 and over17.2 percent
- Households3,573
- Family households1,909
- Share of households that are families53.4 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Rhinelander
Income and work in Rhinelander
- Median household income$51,421
- Per capita income$29,065
- Civilian labor force3,953
- Employed3,913
- Unemployed40 plus or minus 43
- Unemployment rate1.0 percent plus or minus 1.1
- Adults 25 and over5,797
- Adults 25 and over with a high school diploma or higher94.0 percent
- Adults 25 and over with a bachelor degree or higher22.4 percent plus or minus 4.7
- Adults 25 and over with a graduate degree9.3 percent plus or minus 2.9
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Rhinelander
Housing in Rhinelander
- Housing units4,352
- Occupied units3,573
- Vacant units779 plus or minus 224
- Vacancy rate17.9 percent plus or minus 5.0
- Owner occupied2,342
- Renter occupied1,231
- Ownership rate65.5 percent
- Median owner-occupied home value$125,700
- Median gross rent, monthly$804
- Annual rent as a share of median income18.8 percent plus or minus 3.8
- Single family units2,921
- Share single family67.1 percent
- Units in buildings of two or more1,271 plus or minus 286
- Share in buildings of two or more29.2 percent plus or minus 6.3
- Mobile homes160 plus or minus 68
- Median year structure built1966
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Rhinelander
How Rhinelander gets to work
- Workers 16 and over who commute3,534
- Commuting under 15 minutes2,680
- Share commuting under 15 minutes75.8 percent
- Commuting 30 minutes or more527 plus or minus 188
- Share commuting 30 minutes or more14.9 percent plus or minus 5.2
- Drove alone72.6 percent
- Carpooled10.5 percent plus or minus 4.0
- Public transport0.0 percent
- Walked7.6 percent plus or minus 3.9
- Worked from home7.7 percent plus or minus 3.7
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Rhinelander
SBA loans in Rhinelander (7(a))
- Approvals14
- Gross approval$5,105,700
- Average approval$364,693
- Median approval$214,250
- Largest approval$1,505,000
- Jobs supported109
- Jobs per approval7.8
- Loans with a final outcome0
- Paid in full0
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more21.4 percent
- Share to franchises0.0 percent
- Distinct lenders10
- Distinct industries by NAICS12
Counted by borrower city: approvals to borrowers whose address is in Rhinelander, in any county, FY2020 to FY2026. Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Rhinelander
SBA loans in Rhinelander (504)
- Approvals9
- Gross approval$10,340,000
- Average approval$1,148,889
- Median approval$917,000
- Largest approval$2,672,000
- Jobs supported71
- Loans with a final outcome6
- Charged off0
- Median term240 months
- Distinct CDCs1
Counted by borrower city: approvals to borrowers whose address is in Rhinelander, in any county, FY2010 to FY2026. Only 6 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Rhinelander
Flood risk in Rhinelander
- NFIP communityCity of Rhinelander
- NFIP community number550301
- Participating in the NFIPYes
- Community Rating System classNone
- Currently effective map date05/16/13
The City of Rhinelander participates in the National Flood Insurance Program as community 550301 and carries no Community Rating System class, so no CRS premium discount applies to it.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Oneida County, not Rhinelander
Oneida County context, not Rhinelander figures
- Establishments in Oneida County1,387
- Covered employment, Oneida County16,637
- Average annual pay, Oneida County$53,857
- Housing units permitted, Oneida County293
Every figure in this section is published for Oneida County as a whole and is not a measurement of Rhinelander.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.
Coverage
What this page does not hold.
Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Common questions
Rhinelander questions, answered from the record.
How many people live in Rhinelander, Wisconsin?
8,316, in 3,573 households. Rhinelander city covers 9.11 square miles of land, which is 913 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Rhinelander in?
Oneida County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Rhinelander?
$51,421. The median owner-occupied home is valued at $125,700. Median gross rent is $804 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Rhinelander businesses?
14 7(a) approvals totaling $5.1 m since FY2020, across 10 lenders, median approval $214,250, plus 9 504 approvals worth $10.3 m since FY2010. These count approvals to borrowers whose address is in Rhinelander, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Rhinelander borrowers get paid back?
No rate is published for Rhinelander. Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.
Is Rhinelander in the National Flood Insurance Program?
Yes. Rhinelander appears in the FEMA Community Status Book as Rhinelander, city of, community 550301, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page Rhinelander figures?
No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Oneida County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Rhinelander.
Is zoning published for Rhinelander?
No. Nothing on this page presents parcel level zoning.
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