HomeWisconsinSt. Croix CountyNew Richmond city
New Richmond city, Wisconsin: commercial real estate data.
New Richmond city is a Census city of 10,539 people across 11.50 square miles of land, in St. Croix County. Median household income is $88,157, 62.1 percent of occupied homes are owned, and the SBA record carries 60 7(a) approvals to borrowers here worth $19.5 m.
77 sourced place values · tier FULL · 8 sections · underlined figures are computed by MMCG Analytics, not published by the agency
New Richmond
What New Richmond is
- Census place typecity
- Land area11.5 sq mi
- Water area0.26 sq mi
- Population per square mile of land917
- County holding the largest share of its areaSt. Croix County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Richmond
How many people live in New Richmond
- Population10,539
- Median age38.0
- Population under 182,505
- Share under 1823.8 percent
- Population 65 and over1,695 plus or minus 371
- Share 65 and over16.1 percent plus or minus 3.5
- Households4,369
- Family households2,760
- Share of households that are families63.2 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Richmond
Income and work in New Richmond
- Median household income$88,157
- Per capita income$41,153
- Civilian labor force5,749
- Employed5,583
- Unemployed166 plus or minus 116
- Unemployment rate2.9 percent plus or minus 2.0
- Adults 25 and over7,291
- Adults 25 and over with a high school diploma or higher97.0 percent
- Adults 25 and over with a bachelor degree or higher34.2 percent
- Adults 25 and over with a graduate degree10.8 percent plus or minus 2.9
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Richmond
Housing in New Richmond
- Housing units4,513
- Occupied units4,369
- Vacant units144 plus or minus 171
- Vacancy rate3.2 percent plus or minus 3.8
- Owner occupied2,715
- Renter occupied1,654 plus or minus 353
- Ownership rate62.1 percent
- Median owner-occupied home value$285,100
- Median gross rent, monthly$1,168
- Annual rent as a share of median income15.9 percent
- Single family units3,023
- Share single family67.0 percent
- Units in buildings of two or more1,490 plus or minus 377
- Share in buildings of two or more33.0 percent plus or minus 8.1
- Mobile homes0
- Median year structure built1988
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Richmond
How New Richmond gets to work
- Workers 16 and over who commute4,668
- Commuting under 15 minutes1,514 plus or minus 327
- Share commuting under 15 minutes32.4 percent plus or minus 6.5
- Commuting 30 minutes or more2,110
- Share commuting 30 minutes or more45.2 percent
- Drove alone78.1 percent
- Carpooled5.6 percent plus or minus 2.6
- Public transport0.1 percent plus or minus 0.4
- Walked0.7 percent plus or minus 1.0
- Worked from home13.3 percent plus or minus 3.8
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Richmond
SBA loans in New Richmond (7(a))
- Approvals60
- Gross approval$19,537,800
- Average approval$325,630
- Median approval$100,000
- Ninetieth percentile approval$1,000,000
- Largest approval$2,684,800
- Jobs supported466
- Jobs per approval7.8
- Loans with a final outcome20
- Paid in full20
- Charged off0
- Charge-off rate over resolved loans0.0 percent
- Median term120 months
- Share on real estate terms of 20 years or more10.0 percent
- Share to franchises1.7 percent
- Distinct lenders16
- Distinct industries by NAICS30
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
New Richmond
SBA loans in New Richmond (504)
- Approvals33
- Gross approval$16,012,000
- Average approval$485,212
- Median approval$385,000
- Largest approval$1,704,000
- Jobs supported262
- Loans with a final outcome8
- Charged off1
- Median term240 months
- Distinct CDCs5
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
St. Croix County, not New Richmond
St. Croix County context, not New Richmond figures
These are St. Croix County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as New Richmond measurements.
- Establishments in St. Croix County2,422
- Employment at those establishments, St. Croix County31,951
- Covered employment, St. Croix County36,959
- Average annual pay, St. Croix County$55,261
- Average weekly wage, St. Croix County$1,063
- Housing units permitted, St. Croix County400
- Of those, single family, St. Croix County354
- County product, 2024, St. Croix County$6,014,624,000
- County product change over the prior year, St. Croix County5.4 percent
- Average income of an arriving household, St. Croix County$86,060
Every figure in this section is published for St. Croix County as a whole and is not a measurement of New Richmond. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
New Richmond questions, answered from the record.
How many people live in New Richmond, Wisconsin?
10,539, in 4,369 households. New Richmond city covers 11.50 square miles of land, which is 917 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is New Richmond in?
St. Croix County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in New Richmond?
$88,157. The median owner-occupied home is valued at $285,100. Median gross rent is $1,168 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to New Richmond businesses?
60 7(a) approvals totalling $19.5 m, across 16 lenders, median approval $100,000, plus 33 504 approvals worth $16.0 m. These count approvals to borrowers whose address is in New Richmond, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to New Richmond borrowers get paid back?
Of the 20 loans that have reached a final outcome, 20 were paid in full and 0 charged off, a charge off rate of 0.0 percent. Loans still running are excluded because they have not yet succeeded or failed.
Are the county figures on this page New Richmond figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for St. Croix County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of New Richmond.
Is zoning published for New Richmond?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.
Nearby