HomeWisconsinSt. Croix CountyNew Richmond
New Richmond, Wisconsin: commercial real estate data.
New Richmond is a Census city of 10,539 people across 11.50 square miles of land, in St. Croix County. Median household income is $88,157, 62.1 percent of occupied homes are owned, and the SBA record carries 60 7(a) approvals to borrowers here worth $19.5 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
New Richmond
What New Richmond is
- Census place typecity
- Land area11.5 sq mi
- Water area0.26 sq mi
- Population per square mile of land917
- County holding the largest share of its areaSt. Croix County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Richmond
How many people live in New Richmond
- Population10,539
- Median age38.0
- Population under 182,505
- Share under 1823.8 percent
- Population 65 and over1,695 plus or minus 371
- Share 65 and over16.1 percent plus or minus 3.5
- Households4,369
- Family households2,760
- Share of households that are families63.2 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Richmond
Income and work in New Richmond
- Median household income$88,157
- Per capita income$41,153
- Civilian labor force5,749
- Employed5,583
- Unemployed166 plus or minus 116
- Unemployment rate2.9 percent plus or minus 2.0
- Adults 25 and over7,291
- Adults 25 and over with a high school diploma or higher97.0 percent
- Adults 25 and over with a bachelor degree or higher34.2 percent
- Adults 25 and over with a graduate degree10.8 percent plus or minus 2.9
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Richmond
Housing in New Richmond
- Housing units4,513
- Occupied units4,369
- Vacant units144 plus or minus 171
- Vacancy rate3.2 percent plus or minus 3.8
- Owner occupied2,715
- Renter occupied1,654 plus or minus 353
- Ownership rate62.1 percent
- Median owner-occupied home value$285,100
- Median gross rent, monthly$1,168
- Annual rent as a share of median income15.9 percent
- Single family units3,023
- Share single family67.0 percent
- Units in buildings of two or more1,490 plus or minus 377
- Share in buildings of two or more33.0 percent plus or minus 8.1
- Mobile homes0
- Median year structure built1988
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Richmond
How New Richmond gets to work
- Workers 16 and over who commute4,668
- Commuting under 15 minutes1,514 plus or minus 327
- Share commuting under 15 minutes32.4 percent plus or minus 6.5
- Commuting 30 minutes or more2,110
- Share commuting 30 minutes or more45.2 percent
- Drove alone78.1 percent
- Carpooled5.6 percent plus or minus 2.6
- Public transport0.1 percent plus or minus 0.4
- Walked0.7 percent plus or minus 1.0
- Worked from home13.3 percent plus or minus 3.8
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Richmond
SBA loans in New Richmond (7(a))
- Approvals60
- Gross approval$19,537,800
- Average approval$325,630
- Median approval$100,000
- Ninetieth percentile approval$1,000,000
- Largest approval$2,684,800
- Jobs supported466
- Jobs per approval7.8
- Loans with a final outcome20
- Paid in full20
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more10.0 percent
- Share to franchises1.7 percent
- Distinct lenders16
- Distinct industries by NAICS30
Counted by borrower city: approvals to borrowers whose address is in New Richmond, in any county, FY2020 to FY2026. Only 20 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
New Richmond
SBA loans in New Richmond (504)
- Approvals33
- Gross approval$16,012,000
- Average approval$485,212
- Median approval$385,000
- Largest approval$1,704,000
- Jobs supported262
- Loans with a final outcome8
- Charged off1
- Median term240 months
- Distinct CDCs5
Counted by borrower city: approvals to borrowers whose address is in New Richmond, in any county, FY2010 to FY2026. Only 8 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
New Richmond
Flood risk in New Richmond
- NFIP communityCity of New Richmond
- NFIP community number550384
- Participating in the NFIPYes
- Community Rating System classNone
- Currently effective map date03/16/09
The City of New Richmond participates in the National Flood Insurance Program as community 550384 and carries no Community Rating System class, so no CRS premium discount applies to it.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
St. Croix County, not New Richmond
St. Croix County context, not New Richmond figures
- Establishments in St. Croix County2,422
- Covered employment, St. Croix County36,959
- Average annual pay, St. Croix County$55,261
- Housing units permitted, St. Croix County400
Every figure in this section is published for St. Croix County as a whole and is not a measurement of New Richmond.
All St. Croix County figures →
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.
Coverage
What this page does not hold.
Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Common questions
New Richmond questions, answered from the record.
How many people live in New Richmond, Wisconsin?
10,539, in 4,369 households. New Richmond city covers 11.50 square miles of land, which is 917 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is New Richmond in?
St. Croix County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in New Richmond?
$88,157. The median owner-occupied home is valued at $285,100. Median gross rent is $1,168 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to New Richmond businesses?
60 7(a) approvals totaling $19.5 m since FY2020, across 16 lenders, median approval $100,000, plus 33 504 approvals worth $16.0 m since FY2010. These count approvals to borrowers whose address is in New Richmond, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to New Richmond borrowers get paid back?
No rate is published for New Richmond. Only 20 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.
Is New Richmond in the National Flood Insurance Program?
Yes. New Richmond appears in the FEMA Community Status Book as New Richmond, city of, community 550384, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page New Richmond figures?
No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for St. Croix County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of New Richmond.
Is zoning published for New Richmond?
No. Nothing on this page presents parcel level zoning.
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