HomeWisconsinWaukesha CountyNew Berlin city
New Berlin city, Wisconsin: commercial real estate data.
New Berlin city is a Census city of 40,270 people across 36.43 square miles of land, in Waukesha County. Median household income is $101,091, 76.5 percent of occupied homes are owned, and the SBA record carries 66 7(a) approvals to borrowers here worth $43.6 m.
78 sourced place values · tier FULL · 8 sections
New Berlin
What New Berlin is
- Census place typecity
- Land area36.43 sq mi
- Water area0.43 sq mi
- Population per square mile of land1,106
- County holding the largest share of its areaWaukesha County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Berlin
How many people live in New Berlin
- Population40,270
- Median age45.2
- Population under 188,248
- Share under 1820.5 percent
- Population 65 and over9,492
- Share 65 and over23.6 percent
- Households17,064
- Family households11,638
- Share of households that are families68.2 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Berlin
Income and work in New Berlin
- Median household income$101,091
- Per capita income$56,460
- Civilian labor force20,944
- Employed20,479
- Unemployed465 plus or minus 205
- Unemployment rate2.2 percent plus or minus 1.0
- Adults 25 and over29,550
- Adults 25 and over with a high school diploma or higher97.3 percent
- Adults 25 and over with a bachelor degree or higher47.3 percent
- Adults 25 and over with a graduate degree15.6 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Berlin
Housing in New Berlin
- Housing units17,577
- Occupied units17,064
- Vacant units513 plus or minus 202
- Vacancy rate2.9 percent plus or minus 1.1
- Owner occupied13,047
- Renter occupied4,017
- Ownership rate76.5 percent
- Median owner-occupied home value$365,700
- Median gross rent, monthly$1,426
- Annual rent as a share of median income16.9 percent
- Single family units13,289
- Share single family75.6 percent
- Units in buildings of two or more4,198
- Share in buildings of two or more23.9 percent
- Mobile homes90 plus or minus 81
- Median year structure built1978
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Berlin
How New Berlin gets to work
- Workers 16 and over who commute17,183
- Commuting under 15 minutes4,304
- Share commuting under 15 minutes25.0 percent
- Commuting 30 minutes or more3,829
- Share commuting 30 minutes or more22.3 percent
- Drove alone79.4 percent
- Carpooled4.8 percent plus or minus 1.4
- Public transport0.0 percent
- Walked0.2 percent plus or minus 0.2
- Worked from home15.0 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
New Berlin
SBA 7(a) lending to New Berlin borrowers
- Approvals66
- Gross approval$43,581,200
- Average approval$660,321
- Median approval$350,000
- Ninetieth percentile approval$1,800,000
- Largest approval$3,500,000
- Jobs supported653
- Jobs per approval9.9
- Loans with a final outcome12
- Paid in full10
- Charged off2
- Charge-off rate over resolved loans16.7 percent
- Median term120 months
- Share on real estate terms of 20 years or more10.6 percent
- Share to franchises13.6 percent
- Distinct lenders26
- Distinct industries by NAICS40
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
New Berlin
SBA 504 lending to New Berlin borrowers
- Approvals43
- Gross approval$27,999,000
- Average approval$651,140
- Median approval$510,000
- Largest approval$2,480,000
- Jobs supported288
- Loans with a final outcome17
- Charged off1
- Charge-off rate over resolved loans5.9 percent
- Median term240 months
- Distinct CDCs2
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Waukesha County, not New Berlin
Waukesha County context, not New Berlin figures
These are Waukesha County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as New Berlin measurements.
- Establishments in Waukesha County12,761
- Employment at those establishments, Waukesha County246,232
- Covered employment, Waukesha County247,891
- Average annual pay, Waukesha County$69,989
- Average weekly wage, Waukesha County$1,346
- Housing units permitted, Waukesha County1,917
- Of those, single family, Waukesha County1,007
- County product, 2024, Waukesha County$42,029,760,000
- County product change over the prior year, Waukesha County4.4 percent
- Average income of an arriving household, Waukesha County$91,326
Every figure in this section is published for Waukesha County as a whole and is not a measurement of New Berlin. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
New Berlin questions, answered from the record.
How many people live in New Berlin, Wisconsin?
40,270, in 17,064 households. New Berlin city covers 36.43 square miles of land, which is 1,106 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is New Berlin in?
Waukesha County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in New Berlin?
$101,091. The median owner-occupied home is valued at $365,700. Median gross rent is $1,426 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to New Berlin businesses?
66 7(a) approvals totalling $43.6 m, across 26 lenders, median approval $350,000, plus 43 504 approvals worth $28.0 m. These count approvals to borrowers whose address is in New Berlin, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to New Berlin borrowers get paid back?
Of the 12 loans that have reached a final outcome, 10 were paid in full and 2 charged off, a charge off rate of 16.7 percent. Loans still running are excluded because they have not yet succeeded or failed.
Are the county figures on this page New Berlin figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Waukesha County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of New Berlin.
Is zoning published for New Berlin?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.
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