HomeWisconsinWood CountyMarshfield city
Marshfield city, Wisconsin: commercial real estate data.
Marshfield city is a Census city of 18,700 people across 13.80 square miles of land, lying across Wood County and Marathon County. Median household income is $58,407, 60.0 percent of occupied homes are owned, and the SBA record carries 13 7(a) approvals to borrowers here worth $4.8 m.
77 sourced place values · tier FULL · 8 sections · underlined figures are computed by MMCG Analytics, not published by the agency
Marshfield
What Marshfield is
- Census place typecity
- Land area13.8 sq mi
- Water area0.03 sq mi
- Population per square mile of land1,355
- County holding the largest share of its areaWood County, 85.3 percent
- Counties this place lies inWood County 85.3 percent, Marathon County 14.7 percent
Marshfield city crosses a county line. The split above is measured from the Census boundary of the place against the county boundaries, by area, so it says where the ground is and not where the town hall is.
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Marshfield
How many people live in Marshfield
- Population18,700
- Median age43.2
- Population under 183,331
- Share under 1817.8 percent
- Population 65 and over4,324
- Share 65 and over23.1 percent
- Households9,075
- Family households4,755
- Share of households that are families52.4 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Marshfield
Income and work in Marshfield
- Median household income$58,407
- Per capita income$40,778
- Civilian labor force9,789
- Employed9,516
- Unemployed273 plus or minus 130
- Unemployment rate2.8 percent plus or minus 1.3
- Adults 25 and over14,064
- Adults 25 and over with a high school diploma or higher95.6 percent
- Adults 25 and over with a bachelor degree or higher25.6 percent
- Adults 25 and over with a graduate degree9.1 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Marshfield
Housing in Marshfield
- Housing units9,722
- Occupied units9,075
- Vacant units647 plus or minus 266
- Vacancy rate6.7 percent plus or minus 2.7
- Owner occupied5,449
- Renter occupied3,626
- Ownership rate60.0 percent
- Median owner-occupied home value$177,800
- Median gross rent, monthly$842
- Annual rent as a share of median income17.3 percent
- Single family units5,643
- Share single family58.0 percent
- Units in buildings of two or more3,577
- Share in buildings of two or more36.8 percent
- Mobile homes502 plus or minus 120
- Median year structure built1973
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Marshfield
How Marshfield gets to work
- Workers 16 and over who commute8,287
- Commuting under 15 minutes5,724
- Share commuting under 15 minutes69.1 percent
- Commuting 30 minutes or more1,201 plus or minus 242
- Share commuting 30 minutes or more14.5 percent
- Drove alone73.6 percent
- Carpooled8.0 percent plus or minus 2.2
- Public transport0.3 percent plus or minus 0.3
- Walked4.1 percent plus or minus 2.2
- Worked from home11.1 percent plus or minus 2.6
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Marshfield
SBA loans in Marshfield (7(a))
- Approvals13
- Gross approval$4,843,000
- Average approval$372,538
- Median approval$300,000
- Ninetieth percentile approval$1,000,000
- Largest approval$1,037,000
- Jobs supported403
- Jobs per approval31.0
- Loans with a final outcome3
- Paid in full3
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more15.4 percent
- Share to franchises23.1 percent
- Distinct lenders6
- Distinct industries by NAICS13
A charge-off rate is not published here. only 3 resolved loans, too few to publish a rate, and a rate over that few outcomes would move several points on one loan.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Marshfield
SBA loans in Marshfield (504)
- Approvals15
- Gross approval$10,680,000
- Average approval$712,000
- Median approval$563,000
- Largest approval$1,957,000
- Jobs supported67
- Loans with a final outcome5
- Charged off0
- Median term240 months
- Distinct CDCs2
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Wood County, not Marshfield
Wood County context, not Marshfield figures
These are Wood County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Marshfield measurements.
- Establishments in Wood County1,717
- Employment at those establishments, Wood County34,252
- Covered employment, Wood County36,183
- Average annual pay, Wood County$56,502
- Average weekly wage, Wood County$1,087
- Housing units permitted, Wood County138
- Of those, single family, Wood County130
- County product, 2024, Wood County$5,263,420,000
- County product change over the prior year, Wood County3.0 percent
- Average income of an arriving household, Wood County$55,101
Every figure in this section is published for Wood County as a whole and is not a measurement of Marshfield. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
Marshfield questions, answered from the record.
How many people live in Marshfield, Wisconsin?
18,700, in 9,075 households. Marshfield city covers 13.80 square miles of land, which is 1,355 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Marshfield in?
Marshfield lies in more than one. By area it is 85.3 percent in Wood County, 14.7 percent in Marathon County. This page sits under Wood County because that county holds the largest share. The split is measured from the Census boundary of the place against the county boundaries.
What is the median household income in Marshfield?
$58,407. The median owner-occupied home is valued at $177,800. Median gross rent is $842 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Marshfield businesses?
13 7(a) approvals totalling $4.8 m, across 6 lenders, median approval $300,000, plus 15 504 approvals worth $10.7 m. These count approvals to borrowers whose address is in Marshfield, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Marshfield borrowers get paid back?
No rate is published for Marshfield. only 3 resolved loans, too few to publish a rate, and a percentage over that few outcomes would move several points on a single loan. The counts are shown instead.
Are the county figures on this page Marshfield figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Wood County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Marshfield.
Is zoning published for Marshfield?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.