HomeWisconsinWood CountyWisconsin Rapids city
Wisconsin Rapids city, Wisconsin: commercial real estate data.
Wisconsin Rapids city is a Census city of 18,722 people across 13.90 square miles of land, in Wood County. Median household income is $55,253, 56.1 percent of occupied homes are owned, and the SBA record carries 13 7(a) approvals to borrowers here worth $4.7 m.
76 sourced place values · tier FULL · 8 sections
Wisconsin Rapids
What Wisconsin Rapids is
- Census place typecity
- Land area13.9 sq mi
- Water area0.89 sq mi
- Population per square mile of land1,347
- County holding the largest share of its areaWood County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Rapids
How many people live in Wisconsin Rapids
- Population18,722
- Median age38.3
- Population under 184,372
- Share under 1823.4 percent
- Population 65 and over3,675
- Share 65 and over19.6 percent
- Households8,392
- Family households4,455
- Share of households that are families53.1 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Rapids
Income and work in Wisconsin Rapids
- Median household income$55,253
- Per capita income$31,275
- Civilian labor force9,351
- Employed8,736
- Unemployed615 plus or minus 275
- Unemployment rate6.6 percent plus or minus 2.9
- Adults 25 and over12,645
- Adults 25 and over with a high school diploma or higher94.6 percent
- Adults 25 and over with a bachelor degree or higher18.1 percent
- Adults 25 and over with a graduate degree3.9 percent plus or minus 1.2
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Rapids
Housing in Wisconsin Rapids
- Housing units9,131
- Occupied units8,392
- Vacant units739 plus or minus 270
- Vacancy rate8.1 percent plus or minus 2.9
- Owner occupied4,709
- Renter occupied3,683
- Ownership rate56.1 percent
- Median owner-occupied home value$131,900
- Median gross rent, monthly$888
- Annual rent as a share of median income19.3 percent
- Single family units6,259
- Share single family68.5 percent
- Units in buildings of two or more2,649
- Share in buildings of two or more29.0 percent
- Mobile homes223 plus or minus 79
- Median year structure built1964
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Rapids
How Wisconsin Rapids gets to work
- Workers 16 and over who commute7,822
- Commuting under 15 minutes3,887
- Share commuting under 15 minutes49.7 percent
- Commuting 30 minutes or more2,173
- Share commuting 30 minutes or more27.8 percent
- Drove alone77.2 percent
- Carpooled10.8 percent plus or minus 3.3
- Public transport0.2 percent plus or minus 0.4
- Walked1.9 percent plus or minus 0.9
- Worked from home8.7 percent plus or minus 2.1
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Rapids
SBA 7(a) lending to Wisconsin Rapids borrowers
- Approvals13
- Gross approval$4,674,700
- Average approval$359,592
- Median approval$150,000
- Ninetieth percentile approval$980,200
- Largest approval$1,011,000
- Jobs supported66
- Jobs per approval5.1
- Loans with a final outcome2
- Paid in full2
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more23.1 percent
- Share to franchises15.4 percent
- Distinct lenders9
- Distinct industries by NAICS12
A charge-off rate is not published here. only 2 resolved loans, too few to publish a rate, and a rate over that few outcomes would move several points on one loan.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Wisconsin Rapids
SBA 504 lending to Wisconsin Rapids borrowers
- Approvals7
- Gross approval$6,756,000
- Average approval$965,143
- Median approval$565,000
- Largest approval$2,290,000
- Jobs supported87
- Loans with a final outcome1
- Charged off0
- Median term240 months
- Distinct CDCs1
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Wood County, not Wisconsin Rapids
Wood County context, not Wisconsin Rapids figures
These are Wood County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Wisconsin Rapids measurements.
- Establishments in Wood County1,717
- Employment at those establishments, Wood County34,252
- Covered employment, Wood County36,183
- Average annual pay, Wood County$56,502
- Average weekly wage, Wood County$1,087
- Housing units permitted, Wood County138
- Of those, single family, Wood County130
- County product, 2024, Wood County$5,263,420,000
- County product change over the prior year, Wood County3.0 percent
- Average income of an arriving household, Wood County$55,101
Every figure in this section is published for Wood County as a whole and is not a measurement of Wisconsin Rapids. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
Wisconsin Rapids questions, answered from the record.
How many people live in Wisconsin Rapids, Wisconsin?
18,722, in 8,392 households. Wisconsin Rapids city covers 13.90 square miles of land, which is 1,347 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Wisconsin Rapids in?
Wood County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Wisconsin Rapids?
$55,253. The median owner-occupied home is valued at $131,900. Median gross rent is $888 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Wisconsin Rapids businesses?
13 7(a) approvals totalling $4.7 m, across 9 lenders, median approval $150,000, plus 7 504 approvals worth $6.8 m. These count approvals to borrowers whose address is in Wisconsin Rapids, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Wisconsin Rapids borrowers get paid back?
No rate is published for Wisconsin Rapids. only 2 resolved loans, too few to publish a rate, and a percentage over that few outcomes would move several points on a single loan. The counts are shown instead.
Are the county figures on this page Wisconsin Rapids figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Wood County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Wisconsin Rapids.
Is zoning published for Wisconsin Rapids?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.