HomeWisconsinWood CountyWisconsin Rapids
Wisconsin Rapids, Wisconsin: commercial real estate data.
Wisconsin Rapids is a Census city of 18,722 people across 13.90 square miles of land, in Wood County. Median household income is $55,253, 56.1 percent of occupied homes are owned, and the SBA record carries 13 7(a) approvals to borrowers here worth $4.7 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Wisconsin Rapids
What Wisconsin Rapids is
- Census place typecity
- Land area13.9 sq mi
- Water area0.89 sq mi
- Population per square mile of land1,347
- County holding the largest share of its areaWood County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Rapids
How many people live in Wisconsin Rapids
- Population18,722
- Median age38.3
- Population under 184,372
- Share under 1823.4 percent
- Population 65 and over3,675
- Share 65 and over19.6 percent
- Households8,392
- Family households4,455
- Share of households that are families53.1 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Rapids
Income and work in Wisconsin Rapids
- Median household income$55,253
- Per capita income$31,275
- Civilian labor force9,351
- Employed8,736
- Unemployed615 plus or minus 275
- Unemployment rate6.6 percent plus or minus 2.9
- Adults 25 and over12,645
- Adults 25 and over with a high school diploma or higher94.6 percent
- Adults 25 and over with a bachelor degree or higher18.1 percent
- Adults 25 and over with a graduate degree3.9 percent plus or minus 1.2
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Rapids
Housing in Wisconsin Rapids
- Housing units9,131
- Occupied units8,392
- Vacant units739 plus or minus 270
- Vacancy rate8.1 percent plus or minus 2.9
- Owner occupied4,709
- Renter occupied3,683
- Ownership rate56.1 percent
- Median owner-occupied home value$131,900
- Median gross rent, monthly$888
- Annual rent as a share of median income19.3 percent
- Single family units6,259
- Share single family68.5 percent
- Units in buildings of two or more2,649
- Share in buildings of two or more29.0 percent
- Mobile homes223 plus or minus 79
- Median year structure built1964
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Rapids
How Wisconsin Rapids gets to work
- Workers 16 and over who commute7,822
- Commuting under 15 minutes3,887
- Share commuting under 15 minutes49.7 percent
- Commuting 30 minutes or more2,173
- Share commuting 30 minutes or more27.8 percent
- Drove alone77.2 percent
- Carpooled10.8 percent plus or minus 3.3
- Public transport0.2 percent plus or minus 0.4
- Walked1.9 percent plus or minus 0.9
- Worked from home8.7 percent plus or minus 2.1
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Wisconsin Rapids
SBA loans in Wisconsin Rapids (7(a))
- Approvals13
- Gross approval$4,674,700
- Average approval$359,592
- Median approval$150,000
- Largest approval$1,011,000
- Jobs supported66
- Jobs per approval5.1
- Loans with a final outcome2
- Paid in full2
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more23.1 percent
- Share to franchises15.4 percent
- Distinct lenders9
- Distinct industries by NAICS12
Counted by borrower city: approvals to borrowers whose address is in Wisconsin Rapids, in any county, FY2020 to FY2026. Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Wisconsin Rapids
SBA loans in Wisconsin Rapids (504)
- Approvals7
- Gross approval$6,756,000
- Average approval$965,143
- Median approval$565,000
- Largest approval$2,290,000
- Jobs supported87
- Loans with a final outcome1
- Charged off0
- Median term240 months
- Distinct CDCs1
Counted by borrower city: approvals to borrowers whose address is in Wisconsin Rapids, in any county, FY2010 to FY2026. Only 1 loan has reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Wisconsin Rapids
Flood risk in Wisconsin Rapids
- NFIP communityCity of Wisconsin Rapids
- NFIP community number555587
- Participating in the NFIPYes
- Community Rating System classNone
- Currently effective map date02/17/10
The City of Wisconsin Rapids participates in the National Flood Insurance Program as community 555587 and carries no Community Rating System class, so no CRS premium discount applies to it.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Wood County, not Wisconsin Rapids
Wood County context, not Wisconsin Rapids figures
- Establishments in Wood County1,717
- Covered employment, Wood County36,183
- Average annual pay, Wood County$56,502
- Housing units permitted, Wood County138
Every figure in this section is published for Wood County as a whole and is not a measurement of Wisconsin Rapids.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.
Coverage
What this page does not hold.
Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Common questions
Wisconsin Rapids questions, answered from the record.
How many people live in Wisconsin Rapids, Wisconsin?
18,722, in 8,392 households. Wisconsin Rapids city covers 13.90 square miles of land, which is 1,347 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Wisconsin Rapids in?
Wood County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Wisconsin Rapids?
$55,253. The median owner-occupied home is valued at $131,900. Median gross rent is $888 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Wisconsin Rapids businesses?
13 7(a) approvals totaling $4.7 m since FY2020, across 9 lenders, median approval $150,000, plus 7 504 approvals worth $6.8 m since FY2010. These count approvals to borrowers whose address is in Wisconsin Rapids, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Wisconsin Rapids borrowers get paid back?
No rate is published for Wisconsin Rapids. Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.
Is Wisconsin Rapids in the National Flood Insurance Program?
Yes. Wisconsin Rapids appears in the FEMA Community Status Book as Wisconsin Rapids, city of, community 555587, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page Wisconsin Rapids figures?
No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Wood County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Wisconsin Rapids.
Is zoning published for Wisconsin Rapids?
No. Nothing on this page presents parcel level zoning.