app.mmcganalytics.com/workspace?place=0164776
Live

Live workspace · free

Enter a River Falls address. Eight answers in seconds.

Parcel, building, flood, wetland, traffic, demographic and lending layers resolve at the address without leaving this page.

Full screen stage. Launch is one click until the anonymous view and the frame-ancestors header land on the app route; then set AUTO_MOUNT true and it loads on arrival.

HomeAlabamaCovington CountyRiver Falls town

River Falls town, Alabama: commercial real estate data.

River Falls town is a Census town of 403 people across 6.84 square miles of land, in Covington County. Median household income is $35,104, 48.1 percent of occupied homes are owned, and the SBA record carries 1 7(a) approvals to borrowers here worth $10,000.

66 sourced place values · tier FULL · 7 sections · underlined figures are computed by MMCG Analytics, not published by the agency

River Falls

What River Falls is

  • Census place typetown
  • Land area6.84 sq mi
  • Water area0.26 sq mi
  • Population per square mile of land59 plus or minus 26
  • County holding the largest share of its areaCovington County, 100.0 percent

US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

River Falls

How many people live in River Falls

  • Population403 plus or minus 180
  • Median age41.4
  • Population under 1847 plus or minus 52
  • Share under 1811.7 percent plus or minus 11.8
  • Population 65 and over80 plus or minus 34
  • Share 65 and over19.9 percent plus or minus 12.2
  • Households181 plus or minus 80
  • Family households72 plus or minus 38
  • Share of households that are families39.8 percent plus or minus 11.5

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

River Falls

Income and work in River Falls

  • Median household income$35,104 plus or minus $8,694
  • Per capita income$25,572
  • Civilian labor force162 plus or minus 87
  • Employed107 plus or minus 56
  • Unemployed55 plus or minus 69
  • Unemployment rate34.0 percent plus or minus 38.5
  • Adults 25 and over332 plus or minus 160
  • Adults 25 and over with a high school diploma or higher87.0 percent
  • Adults 25 and over with a bachelor degree or higher3.9 percent plus or minus 4.7
  • Adults 25 and over with a graduate degree2.1 percent plus or minus 4.7

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

River Falls

Housing in River Falls

  • Housing units238 plus or minus 89
  • Occupied units181 plus or minus 80
  • Vacant units57 plus or minus 35
  • Vacancy rate23.9 percent plus or minus 11.7
  • Owner occupied87 plus or minus 34
  • Renter occupied94 plus or minus 75
  • Ownership rate48.1 percent plus or minus 28.4
  • Median owner-occupied home value$99,300 plus or minus $48,070
  • Median gross rent, monthly$768
  • Annual rent as a share of median income26.3 percent plus or minus 6.7
  • Single family units160 plus or minus 83
  • Share single family67.2 percent plus or minus 24.4
  • Units in buildings of two or more0
  • Share in buildings of two or more0.0 percent
  • Mobile homes78 plus or minus 44
  • Median year structure built1979

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

River Falls

How River Falls gets to work

  • Workers 16 and over who commute107 plus or minus 56
  • Commuting under 15 minutes16 plus or minus 20
  • Share commuting under 15 minutes15.0 percent plus or minus 16.5
  • Commuting 30 minutes or more12 plus or minus 18
  • Share commuting 30 minutes or more11.2 percent plus or minus 15.5
  • Drove alone74.8 percent plus or minus 30.4
  • Carpooled22.4 percent plus or minus 20.2
  • Public transport0.0 percent
  • Walked2.8 percent plus or minus 3.4
  • Worked from home0.0 percent

US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

River Falls

SBA loans in River Falls (7(a))

  • Approvals1
  • Gross approval$10,000
  • Average approval$10,000
  • Median approval$10,000
  • Ninetieth percentile approval$10,000
  • Largest approval$10,000
  • Jobs supported0
  • Jobs per approval0.0
  • Loans with a final outcome0
  • Paid in full0
  • Charged off0
  • Median term120 months
  • Share on real estate terms of 20 years or more0.0 percent
  • Share to franchises0.0 percent
  • Distinct lenders1
  • Distinct industries by NAICS1

A charge-off rate is not published here. only 0 resolved loans, too few to publish a rate, and a rate over that few outcomes would move several points on one loan.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Covington County, not River Falls

Covington County context, not River Falls figures

These are Covington County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as River Falls measurements.

  • Establishments in Covington County864
  • Employment at those establishments, Covington County9,841
  • Covered employment, Covington County12,174
  • Average annual pay, Covington County$47,800
  • Average weekly wage, Covington County$919
  • Housing units permitted, Covington County14
  • Of those, single family, Covington County14
  • County product, 2024, Covington County$1,662,386,000
  • County product change over the prior year, Covington County4.7 percent
  • Average income of an arriving household, Covington County$49,127

Every figure in this section is published for Covington County as a whole and is not a measurement of River Falls. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.

US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Coverage

What this page does not hold.

Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.

  • This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
  • Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.

SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.

Common questions

River Falls questions, answered from the record.

How many people live in River Falls, Alabama?

403, in 181 households. River Falls town covers 6.84 square miles of land, which is 59 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

What county is River Falls in?

Covington County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.

What is the median household income in River Falls?

$35,104. The median owner-occupied home is valued at $99,300. Median gross rent is $768 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.

How much SBA lending goes to River Falls businesses?

1 7(a) approvals totalling $10,000, across 1 lenders, median approval $10,000. These count approvals to borrowers whose address is in River Falls, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.

Do SBA loans to River Falls borrowers get paid back?

No rate is published for River Falls. only 0 resolved loans, too few to publish a rate, and a percentage over that few outcomes would move several points on a single loan. The counts are shown instead.

Are the county figures on this page River Falls figures?

No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Covington County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of River Falls.

Is zoning published for River Falls?

Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.