Newton County, Georgia: commercial real estate data.
Newton County, Georgia had an estimated 124,010 residents on July 1, 2024, up 10.2 percent since the 2020 census base of 112,529, across 272 square miles. County output reached $4.59 bn in 2024, 1,639 establishments operate here, and the SBA record carries 63 7(a) approvals worth $50.9 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Newton County
How many people live in Newton County
- Population, American Community Survey 2020-2024118,152
- Households41,203
- Average household size2.87
- Median household income$77,179
- Median age36.8
- Median gross rent$1,439 per month
- Median owner-occupied home value$265,000
- Home value to household income3.4 times
- Annual rent as a share of median income22.4 percent
- Adults 25 and over with a bachelor degree or higher25.0 percent
- Adults 25 and over with a graduate degree10.0 percent
- Adults 25 and over77,040
- Population under 1829,868
- Share under 1825.3 percent
- Population 65 and over15,870
- Share 65 and over13.4 percent
- Working age population, 18 to 6472,414
- Civilian labor force59,234
- Unemployment rate6.6 percent
- Labor force participation, adults 18 and over67.1 percent
- Rank by population among Georgia counties23rd of 159
- Rank by population among US county-equivalents, Puerto Rico included541st of 3,222
Newton County is the 23rd largest of 159 Georgia counties by population. A median home costs 3.4 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 25.3 percent against 13.4 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Newton County
Is Newton County's population growing?
- Population, July 1, 2024124,010
- Census 2020 base population112,529
- Population change since the 2020 census base10.20 percent
- Population change, 2023 to 20243,481
- Births, 20241,353
- Deaths, 20241,067
- Natural change, 2024286
- Net domestic migration, 20242,711
- Net international migration, 2024510
- Total net migration, 20243,221
- Cumulative net domestic migration, 2021 to 20249,051
- Rank by growth among US county-equivalents141st of 3,144
The county has grown 10.20 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Newton County
Where are people moving to Newton County from?
- Tax returns filed by households arriving5,013
- People arriving, from those returns9,723
- Tax returns filed by households leaving4,323
- Net household movement690
- Adjusted gross income arriving$245.0 m
- Net adjusted gross income movement$29.9 m
- Average income of an arriving household$48,866
- Average income of a leaving household$49,749
- Largest single originRockdale County (792 households)
- Largest single destinationRockdale County (673 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Rockdale County | 792 | 1,638 | $32.0 m |
| DeKalb County | 764 | 1,453 | $43.0 m |
| Gwinnett County | 402 | 841 | $18.8 m |
| Walton County | 279 | 609 | $15.1 m |
| Henry County | 264 | 508 | $12.9 m |
| Fulton County | 232 | 370 | $17.0 m |
| Clayton County | 121 | 257 | $4.2 m |
| Cobb County | 107 | 187 | $4.5 m |
Households arriving report $883 less average income than households leaving, which drains spending power even where headcount holds up. The largest single source of arrivals is Rockdale County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Newton County
What is the Newton County economy?
- County GDP, 2024$4.59 bn
- County GDP, 2023$4.24 bn
- GDP change, 2023 to 20248.3 percent
- GDP change over five years39.3 percent
- Rank by GDP among the Georgia areas BEA publishes32nd of 159
- Rank by GDP among the US county areas BEA publishes747th of 3,127
- GDP per resident$38,867
Output grew 8.3 percent in the latest year and 39.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Newton County
Employment by industry in Newton County
- Covered employment, annual average27,708
- Establishments reporting2,169
- Average annual pay$54,919
- Average weekly wage$1,056
- Manufacturing, employment4,389
- Manufacturing, average annual pay$70,797
- Health care and social assistance, employment3,386
- Health care and social assistance, average annual pay$51,084
- Retail trade, employment3,240
- Retail trade, average annual pay$32,334
- Accommodation and food services, employment2,887
- Accommodation and food services, average annual pay$21,968
- Construction, employment1,933
- Wholesale trade, employment1,636
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 4,389 | 110 | $70,797 |
| Health care and social assistance | 3,386 | 185 | $51,084 |
| Retail trade | 3,240 | 248 | $32,334 |
| Accommodation and food services | 2,887 | 171 | $21,968 |
| Construction | 1,933 | 270 | $71,585 |
| Wholesale trade | 1,636 | 88 | $92,551 |
| Administrative and support and waste management services | 1,193 | 134 | $41,250 |
| Professional, scientific and technical services | 1,005 | 189 | $60,454 |
Manufacturing is the largest private sector at 4,389 jobs, 15.8 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Newton County
How many businesses are in Newton County?
- Establishments, all industries1,639
- Employment at those establishments23,931
- Annual payroll$1.20 bn
- Establishments per 1,000 residents13.9
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Newton County
Building permits in Newton County
- Housing units authorized by permit, 20241,464
- Declared construction value permitted$307.1 m
- Single family units authorized688
- Multifamily units authorized776
- Multifamily share of units53.0 percent
- Average declared value per unit$209,796
- Units authorized per 1,000 households35.5
Multifamily is 53.0 percent of units authorized, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Newton County
SBA loans in Newton County (7(a) and 504)
- 7(a) approvals recorded63
- 7(a) gross approval dollars$50.9 m
- Average 7(a) approval$808,629
- Median 7(a) approval$335,000
- 10th percentile approval$16,000
- 90th percentile approval$2,169,320
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)533
- Jobs per approval8.5
- Distinct 7(a) lenders active33
- Distinct industries receiving approvals45
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer39.7 percent
- Loans on real estate terms25
- Loans on working capital terms, 120 months or shorter36
- Franchise loans13
- Franchise share of approvals20.6 percent
- Most active lenderWells Fargo Bank National Association (9)
- 504 approvals recorded32
- 504 gross approval dollars$41.8 m
- Average 504 approval$1,307,031
- Median 504 approval$805,000
- Distinct CDCs active7
- 504 jobs per approval11.1
- 504 jobs per million dollars approved8.5
- Most active CDCCSRA Local Development Corporation (13)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$92.8 m
The average approval of $808,629 sits well above the median of $335,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. 39.7 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Newton County
SBA loan default and charge-off rates in Newton County
Do SBA loans in Newton County get paid back?
- Loans with a final outcome recorded11
- Paid in full11
- Charged off0
- Status: Paid in full11
- Status: Exempt from disclosure43
- Status: Cancelled8
- Status: Committed, not yet disbursed1
Only 11 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Newton County
SBA lending by place in Newton County
- Borrower cities with recorded lending9
- Covington, approvals49
- Oxford, approvals6
- Newborn, approvals2
- Helen, approvals1
- Mansfield, approvals1
- Duluth, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Covington | 49 | $40,898,000 |
| Oxford | 6 | $4,849,000 |
| Newborn | 2 | $645,400 |
| Helen | 1 | $2,228,000 |
| Mansfield | 1 | $1,358,000 |
| Duluth | 1 | $417,000 |
| Atlanta | 1 | $333,000 |
| Canton | 1 | $165,200 |
| 1 other borrower city | 1 | $50,000 |
Covington accounts for 49 approvals against 6 in Oxford. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Newton County
How large is Newton County?
- Land area272 sq mi
- Rank by land area among Georgia counties111th of 159
- Width, east to west21.3 mi
- Height, north to south26 mi
- Geographies sharing a boundary6
- Residents per square mile of land434
- Establishments per square mile6.03
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Newton County
Flood risk in Newton County
- Participation of the county's own NFIP community Newton County, unincorporated areasParticipating, community 130143
- Communities in the county in the NFIP Community Status Book4
- Of those, participating in the NFIP4
- NFIP participation rate100.0 percent
- Best Community Rating System class in the county A lower CRS class is a larger flood insurance premium discount.Class 8
- Communities carrying a CRS class1
- Radon levels in Newton County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Newton County (community 130143), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Newton County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. The best Community Rating System class among the county's communities is 8, which carries a flood insurance premium discount for policies written in that community. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Newton County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Newton County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-2024118,152
- Households41,203
- Average household size2.87
- Median household income$77,179
- Median age36.8
Common questions
Newton County questions, answered from the record.
How many people live in Newton County, Georgia?
The Census Bureau estimates 124,010 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 118,152, in 41,203 households, ranking 23rd of 159 Georgia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Newton County's population growing?
The population has grown 10.20 percent since the 2020 census base of 112,529, to 124,010 on July 1, 2024. In 2024 there were 1,353 births against 1,067 deaths, with net migration of 3,221. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Newton County?
$77,179. The median owner-occupied home is valued at $265,000, which is 3.4 times income, and median gross rent is $1,439 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Newton County?
1,639 establishments, employing 23,931 people with an annual payroll of $1.20 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Newton County?
Manufacturing is the largest private sector at 4,389 jobs, 15.8 percent of covered employment. Covered employment averages 27,708 jobs at an average annual pay of $54,919, or $1,056 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Newton County?
63 7(a) approvals totaling $50.9 m since FY2020, across 33 lenders, with a median approval of $335,000, plus 32 504 approvals worth $41.8 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Newton County?
1,464 housing units were authorized by permit in 2024, with a declared construction value of $307.1 m. Multifamily was 53.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Newton County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Newton County come from?
The largest single origin is Rockdale County, with 792 households. Arriving households report an average income of $48,866 against $49,749 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Newton County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Newton County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Newton County
Cities and places in Newton.
6 Census places lie wholly or partly in Newton County. All 6 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Covington | city | 14,584 | 49 | Wholly in this county |
| Social Circle | city | 5,217 | None recorded | 8.5 percent here, 91.5 percent Walton County |
| Oxford | city | 1,770 | 6 | Wholly in this county |
| Porterdale | city | 1,466 | 1 | Wholly in this county |
| Newborn | town | 653 | 2 | Wholly in this county |
| Mansfield | city | 380 | 1 | Wholly in this county |
A further 4 of the county's 63 SBA 7(a) approvals are to borrowers in cities that match no Census place in Newton County, the largest being Helen (1), Duluth (1), Atlanta (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby