HomeMissouriGreene CountyWillard
Willard, Missouri: commercial real estate data.
Willard is a Census city of 6,488 people across 6.05 square miles of land, in Greene County. Median household income is $84,600, 70.2 percent of occupied homes are owned, and the SBA record carries 18 7(a) approvals to borrowers here worth $2.8 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Willard
What Willard is
- Census place typecity
- Land area6.05 sq mi
- Water area0 sq mi
- Population per square mile of land1,073
- County holding the largest share of its areaGreene County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willard
How many people live in Willard
- Population6,488
- Median age32.2
- Population under 182,128
- Share under 1832.8 percent
- Population 65 and over667 plus or minus 164
- Share 65 and over10.3 percent plus or minus 2.5
- Households2,180
- Family households1,606
- Share of households that are families73.7 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willard
Income and work in Willard
- Median household income$84,600
- Per capita income$31,453
- Civilian labor force3,151
- Employed3,077
- Unemployed74 plus or minus 118
- Unemployment rate2.3 percent plus or minus 3.7
- Adults 25 and over3,594
- Adults 25 and over with a high school diploma or higher97.1 percent
- Adults 25 and over with a bachelor degree or higher33.1 percent
- Adults 25 and over with a graduate degree11.6 percent plus or minus 3.8
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willard
Housing in Willard
- Housing units2,180
- Occupied units2,180
- Vacant units0
- Vacancy rate0.0 percent
- Owner occupied1,530 plus or minus 329
- Renter occupied650 plus or minus 144
- Ownership rate70.2 percent
- Median owner-occupied home value$212,900
- Median gross rent, monthly$984
- Annual rent as a share of median income14.0 percent plus or minus 3.0
- Single family units1,776
- Share single family81.5 percent
- Units in buildings of two or more379 plus or minus 148
- Share in buildings of two or more17.4 percent plus or minus 6.4
- Mobile homes25 plus or minus 27
- Median year structure built1998
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willard
How Willard gets to work
- Workers 16 and over who commute2,667
- Commuting under 15 minutes749 plus or minus 288
- Share commuting under 15 minutes28.1 percent plus or minus 9.6
- Commuting 30 minutes or more754 plus or minus 223
- Share commuting 30 minutes or more28.3 percent plus or minus 6.6
- Drove alone72.6 percent
- Carpooled12.5 percent plus or minus 8.0
- Public transport0.0 percent
- Walked0.2 percent plus or minus 0.4
- Worked from home14.7 percent plus or minus 5.5
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Willard
SBA loans in Willard (7(a))
- Approvals18
- Gross approval$2,818,900
- Average approval$156,606
- Median approval$113,000
- Largest approval$409,500
- Jobs supported235
- Jobs per approval13.1
- Loans with a final outcome6
- Paid in full6
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more11.1 percent
- Share to franchises0.0 percent
- Distinct lenders6
- Distinct industries by NAICS8
Counted by borrower city: approvals to borrowers whose address is in Willard, in any county, FY2020 to FY2026. Only 6 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Willard
SBA loans in Willard (504)
- Approvals1
- Gross approval$279,000
- Average approval$279,000
- Median approval$279,000
- Largest approval$279,000
- Jobs supported1
- Loans with a final outcome0
- Charged off0
- Median term300 months
- Distinct CDCs1
Counted by borrower city: approvals to borrowers whose address is in Willard, in any county, FY2010 to FY2026. Only 0 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Willard
Flood risk in Willard
- NFIP communityCity of Willard
- NFIP community number290653
- Participating in the NFIPYes
- Community Rating System classNone
- Currently effective map date09/19/25
The City of Willard participates in the National Flood Insurance Program as community 290653 and carries no Community Rating System class, so no CRS premium discount applies to it.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Greene County, not Willard
Greene County context, not Willard figures
- Establishments in Greene County8,676
- Covered employment, Greene County178,374
- Average annual pay, Greene County$57,254
- Housing units permitted, Greene County1,309
Every figure in this section is published for Greene County as a whole and is not a measurement of Willard.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.
Coverage
What this page does not hold.
Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Common questions
Willard questions, answered from the record.
How many people live in Willard, Missouri?
6,488, in 2,180 households. Willard city covers 6.05 square miles of land, which is 1,073 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Willard in?
Greene County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Willard?
$84,600. The median owner-occupied home is valued at $212,900. Median gross rent is $984 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Willard businesses?
18 7(a) approvals totaling $2.8 m since FY2020, across 6 lenders, median approval $113,000, plus 1 504 approvals worth $279,000 since FY2010. These count approvals to borrowers whose address is in Willard, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Willard borrowers get paid back?
No rate is published for Willard. Only 6 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.
Is Willard in the National Flood Insurance Program?
Yes. Willard appears in the FEMA Community Status Book as Willard, city of, community 290653, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page Willard figures?
No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Greene County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Willard.
Is zoning published for Willard?
No. Nothing on this page presents parcel level zoning.
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