Taney County, Missouri: commercial real estate data.
Taney County, Missouri had an estimated 56,744 residents on July 1, 2024, up 1.2 percent since the 2020 census base of 56,058, across 632 square miles. County output reached $3.72 bn in 2024, 1,928 establishments operate here, and the SBA record carries 135 7(a) approvals worth $70.7 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Taney County
How many people live in Taney County
- Population, American Community Survey 2020-202456,529
- Households22,788
- Average household size2.48
- Median household income$56,497
- Median age42.6
- Median gross rent$926 per month
- Median owner-occupied home value$218,800
- Home value to household income3.9 times
- Annual rent as a share of median income19.7 percent
- Adults 25 and over with a bachelor degree or higher25.0 percent
- Adults 25 and over with a graduate degree8.5 percent
- Adults 25 and over39,109
- Population under 1811,799
- Share under 1820.9 percent
- Population 65 and over12,868
- Share 65 and over22.8 percent
- Working age population, 18 to 6431,862
- Civilian labor force26,993
- Unemployment rate3.9 percent
- Labor force participation, adults 18 and over60.3 percent
- Rank by population among Missouri counties20th of 115
- Rank by population among US county-equivalents, Puerto Rico included936th of 3,222
Taney County is the 20th largest of 115 Missouri counties by population. A median home costs 3.9 times median household income, which is moderately unaffordable by national standards. Residents 65 and over outnumber those under 18, at 22.8 percent against 20.9 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Taney County
Is Taney County's population growing?
- Population, July 1, 202456,744
- Census 2020 base population56,058
- Population change since the 2020 census base1.22 percent
- Population change, 2023 to 2024-46
- Births, 2024599
- Deaths, 2024690
- Natural change, 2024-91
- Net domestic migration, 202429
- Net international migration, 202421
- Total net migration, 202450
- Cumulative net domestic migration, 2021 to 20241,291
- Rank by growth among US county-equivalents1413th of 3,144
The county has grown 1.22 percent since the 2020 census base. Deaths exceeded births in 2024 by more than net migration added, so the population fell even though more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Taney County
Where are people moving to Taney County from?
- Tax returns filed by households arriving2,158
- People arriving, from those returns4,055
- Tax returns filed by households leaving1,957
- Net household movement201
- Adjusted gross income arriving$120.3 m
- Net adjusted gross income movement$24.4 m
- Average income of an arriving household$55,724
- Average income of a leaving household$48,967
- Largest single originStone County (191 households)
- Largest single destinationGreene County (310 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Stone County | 191 | 348 | $8.0 m |
| Greene County | 184 | 291 | $7.8 m |
| Christian County | 130 | 265 | $6.3 m |
| Boone County | 57 | 113 | $2.6 m |
| Jackson County | 32 | 68 | $2.0 m |
| St. Louis County | 30 | 61 | $2.7 m |
| Johnson County | 24 | 44 | $1.1 m |
| Maricopa County | 21 | 35 | $1.5 m |
Households arriving report $6,757 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Stone County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Taney County
What is the Taney County economy?
- County GDP, 2024$3.72 bn
- County GDP, 2023$3.59 bn
- GDP change, 2023 to 20243.7 percent
- GDP change over five years54.5 percent
- Rank by GDP among the Missouri areas BEA publishes16th of 115
- Rank by GDP among the US county areas BEA publishes861st of 3,127
- GDP per resident$65,852
Output grew 3.7 percent in the latest year and 54.5 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Taney County
Employment by industry in Taney County
- Covered employment, annual average28,634
- Establishments reporting2,133
- Average annual pay$41,907
- Average weekly wage$806
- Accommodation and food services, employment8,703
- Accommodation and food services, average annual pay$35,511
- Retail trade, employment4,568
- Retail trade, average annual pay$31,839
- Health care and social assistance, employment2,916
- Health care and social assistance, average annual pay$61,182
- Arts, entertainment and recreation, employment2,521
- Arts, entertainment and recreation, average annual pay$29,048
- Administrative and support and waste management services, employment1,788
- Construction, employment958
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Accommodation and food services | 8,703 | 332 | $35,511 |
| Retail trade | 4,568 | 368 | $31,839 |
| Health care and social assistance | 2,916 | 270 | $61,182 |
| Arts, entertainment and recreation | 2,521 | 124 | $29,048 |
| Administrative and support and waste management services | 1,788 | 137 | $44,719 |
| Construction | 958 | 181 | $52,360 |
| Real estate and rental and leasing | 732 | 128 | $42,599 |
| Other services, except public administration | 628 | 113 | $38,522 |
Accommodation and food services is the largest private sector at 8,703 jobs, 30.4 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Taney County
How many businesses are in Taney County?
- Establishments, all industries1,928
- Employment at those establishments24,801
- Annual payroll$943.5 m
- Establishments per 1,000 residents34.1
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Taney County
Building permits in Taney County
- Housing units authorized by permit, 2024323
- Declared construction value permitted$79.6 m
- Single family units authorized273
- Multifamily units authorized50
- Multifamily share of units15.5 percent
- Average declared value per unit$246,293
- Units authorized per 1,000 households14.2
Single-family homes are 84.5 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Taney County
SBA loans in Taney County (7(a) and 504)
- 7(a) approvals recorded135
- 7(a) gross approval dollars$70.7 m
- Average 7(a) approval$523,490
- Median 7(a) approval$255,000
- 10th percentile approval$50,000
- 90th percentile approval$1,346,400
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)1,422
- Jobs per approval10.5
- Distinct 7(a) lenders active36
- Distinct industries receiving approvals63
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer36.3 percent
- Loans on real estate terms49
- Loans on working capital terms, 120 months or shorter72
- Franchise loans16
- Franchise share of approvals11.9 percent
- Leading industry by approval countHotels (except Casino Hotels) and Motels (23)
- Most active lenderBranson Bank (42)
- 504 approvals recorded53
- 504 gross approval dollars$55.9 m
- Average 504 approval$1,054,245
- Median 504 approval$665,000
- Distinct CDCs active2
- 504 jobs per approval6.0
- 504 jobs per million dollars approved5.7
- Most active CDCRural Missouri, Inc. (52)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$126.5 m
The average approval of $523,490 sits well above the median of $255,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. 36.3 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Taney County
SBA loan default and charge-off rates in Taney County
Do SBA loans in Taney County get paid back?
- Loans with a final outcome recorded33
- Paid in full33
- Charged off0
- Charge-off rate on resolved loans0.0 percent
- Status: Paid in full33
- Status: Exempt from disclosure91
- Status: Cancelled8
- Status: Committed, not yet disbursed3
Of the 33 loans that have reached a final outcome, 0.0 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Taney County
SBA lending by place in Taney County
- Borrower cities with recorded lending11
- Branson, approvals95
- Hollister, approvals22
- Forsyth, approvals9
- Walnut Shade, approvals2
- Indian Point Rd, approvals1
- Ava, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Branson | 95 | $59,580,300 |
| Hollister | 22 | $6,048,400 |
| Forsyth | 9 | $2,748,400 |
| Walnut Shade | 2 | $200,000 |
| Indian Point Rd | 1 | $564,000 |
| Ava | 1 | $450,000 |
| Powersite | 1 | $334,000 |
| Kirbyville | 1 | $270,000 |
| 3 other borrower cities | 3 | $476,000 |
Branson accounts for 95 approvals against 22 in Hollister. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Taney County
How large is Taney County?
- Land area632 sq mi
- Rank by land area among Missouri counties45th of 115
- Width, east to west30.6 mi
- Height, north to south22 mi
- Geographies sharing a boundary7
- Residents per square mile of land89
- Establishments per square mile3.05
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Taney County
Flood risk in Taney County
- Participation of the county's own NFIP community Taney County, unincorporated areasParticipating, community 290435
- Communities in the county in the NFIP Community Status Book8
- Of those, participating in the NFIP7
- NFIP participation rate87.5 percent
- Communities carrying a CRS class0
- Radon levels in Taney County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Taney County (community 290435), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Taney County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 87.5 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Taney County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Taney County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202456,529
- Households22,788
- Average household size2.48
- Median household income$56,497
- Median age42.6
Common questions
Taney County questions, answered from the record.
How many people live in Taney County, Missouri?
The Census Bureau estimates 56,744 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 56,529, in 22,788 households, ranking 20th of 115 Missouri counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Taney County's population growing?
The population has grown 1.22 percent since the 2020 census base of 56,058, to 56,744 on July 1, 2024. In 2024 there were 599 births against 690 deaths, with net migration of 50. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Taney County?
$56,497. The median owner-occupied home is valued at $218,800, which is 3.9 times income, and median gross rent is $926 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Taney County?
1,928 establishments, employing 24,801 people with an annual payroll of $943.5 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Taney County?
Accommodation and food services is the largest private sector at 8,703 jobs, 30.4 percent of covered employment. Covered employment averages 28,634 jobs at an average annual pay of $41,907, or $806 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Taney County?
135 7(a) approvals totaling $70.7 m since FY2020, across 36 lenders, with a median approval of $255,000, plus 53 504 approvals worth $55.9 m since FY2010. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Taney County get paid back?
Of the 33 loans that have reached a final outcome, 33 were paid in full and 0 charged off, a charge-off rate of 0.0 percent. Loans still running are excluded, because they have not yet succeeded or failed.
How many building permits were issued in Taney County?
323 housing units were authorized by permit in 2024, with a declared construction value of $79.6 m. Multifamily was 15.5 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Taney County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Taney County come from?
The largest single origin is Stone County, with 191 households. Arriving households report an average income of $55,724 against $48,967 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Taney County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Taney County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Taney County
Cities and places in Taney.
10 Census places lie wholly or partly in Taney County. All 10 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Branson | city | 12,817 | 95 | Wholly in this county |
| Hollister | city | 4,643 | 22 | Wholly in this county |
| Forsyth | city | 2,766 | 9 | Wholly in this county |
| Merriam Woods | city | 2,047 | None recorded | Wholly in this county |
| Kissee Mills | CDP | 1,081 | None recorded | Wholly in this county |
| Rockaway Beach | city | 760 | 1 | Wholly in this county |
| Bull Creek | village | 421 | None recorded | Wholly in this county |
| Saddlebrooke | village | 337 | None recorded | 4.6 percent here, 95.4 percent Christian County |
| Taneyville | village | 206 | 1 | Wholly in this county |
| Kirbyville | village | 101 | 1 | Wholly in this county |
A further 6 of the county's 135 SBA 7(a) approvals are to borrowers in cities that match no Census place in Taney County, the largest being Walnut Shade (2), Indian Point Rd (1), Ava (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.