HomeMissouriTaney CountyBranson city
Branson city, Missouri: commercial real estate data.
Branson city is a Census city of 12,817 people across 21.34 square miles of land, in Taney County. Median household income is $51,978, 48.3 percent of occupied homes are owned, and the SBA record carries 99 7(a) approvals to borrowers here worth $60.9 m.
78 sourced place values · tier FULL · 8 sections · underlined figures are computed by MMCG Analytics, not published by the agency
Branson
What Branson is
- Census place typecity
- Land area21.34 sq mi
- Water area0.13 sq mi
- Population per square mile of land601
- County holding the largest share of its areaTaney County, 99.7 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Branson
How many people live in Branson
- Population12,817
- Median age39.3
- Population under 182,653
- Share under 1820.7 percent
- Population 65 and over3,191
- Share 65 and over24.9 percent
- Households5,712
- Family households2,880
- Share of households that are families50.4 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Branson
Income and work in Branson
- Median household income$51,978
- Per capita income$33,281
- Civilian labor force6,095
- Employed5,744
- Unemployed351 plus or minus 157
- Unemployment rate5.8 percent plus or minus 2.5
- Adults 25 and over8,785
- Adults 25 and over with a high school diploma or higher91.0 percent
- Adults 25 and over with a bachelor degree or higher27.6 percent
- Adults 25 and over with a graduate degree10.4 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Branson
Housing in Branson
- Housing units9,006
- Occupied units5,712
- Vacant units3,294
- Vacancy rate36.6 percent
- Owner occupied2,760
- Renter occupied2,952
- Ownership rate48.3 percent
- Median owner-occupied home value$251,000
- Median gross rent, monthly$961
- Annual rent as a share of median income22.2 percent
- Single family units3,197
- Share single family35.5 percent
- Units in buildings of two or more5,557
- Share in buildings of two or more61.7 percent
- Mobile homes239 plus or minus 139
- Median year structure built1996
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Branson
How Branson gets to work
- Workers 16 and over who commute5,247
- Commuting under 15 minutes2,241
- Share commuting under 15 minutes42.7 percent
- Commuting 30 minutes or more927 plus or minus 231
- Share commuting 30 minutes or more17.7 percent plus or minus 4.2
- Drove alone67.2 percent
- Carpooled17.9 percent plus or minus 4.8
- Public transport0.0 percent
- Walked4.4 percent plus or minus 2.5
- Worked from home8.2 percent plus or minus 4.1
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Branson
SBA loans in Branson (7(a))
- Approvals99
- Gross approval$60,945,900
- Average approval$615,615
- Median approval$307,500
- Ninetieth percentile approval$1,905,000
- Largest approval$5,000,000
- Jobs supported1,130
- Jobs per approval11.4
- Loans with a final outcome29
- Paid in full29
- Charged off0
- Charge-off rate over resolved loans0.0 percent
- Median term120 months
- Share on real estate terms of 20 years or more37.4 percent
- Share to franchises13.1 percent
- Distinct lenders33
- Distinct industries by NAICS46
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Branson
SBA loans in Branson (504)
- Approvals51
- Gross approval$56,131,000
- Average approval$1,100,608
- Median approval$665,000
- Largest approval$4,601,000
- Jobs supported323
- Loans with a final outcome18
- Charged off0
- Charge-off rate over resolved loans0.0 percent
- Median term240 months
- Distinct CDCs2
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Taney County, not Branson
Taney County context, not Branson figures
These are Taney County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Branson measurements.
- Establishments in Taney County1,928
- Employment at those establishments, Taney County24,801
- Covered employment, Taney County28,634
- Average annual pay, Taney County$41,907
- Average weekly wage, Taney County$806
- Housing units permitted, Taney County323
- Of those, single family, Taney County273
- County product, 2024, Taney County$3,722,555,000
- County product change over the prior year, Taney County3.7 percent
- Average income of an arriving household, Taney County$55,724
Every figure in this section is published for Taney County as a whole and is not a measurement of Branson. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
Branson questions, answered from the record.
How many people live in Branson, Missouri?
12,817, in 5,712 households. Branson city covers 21.34 square miles of land, which is 601 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Branson in?
Taney County, which holds 99.7 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Branson?
$51,978. The median owner-occupied home is valued at $251,000. Median gross rent is $961 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Branson businesses?
99 7(a) approvals totalling $60.9 m, across 33 lenders, median approval $307,500, plus 51 504 approvals worth $56.1 m. These count approvals to borrowers whose address is in Branson, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Branson borrowers get paid back?
Of the 29 loans that have reached a final outcome, 29 were paid in full and 0 charged off, a charge off rate of 0.0 percent. Loans still running are excluded because they have not yet succeeded or failed.
Are the county figures on this page Branson figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Taney County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Branson.
Is zoning published for Branson?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.
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