Webster County, Missouri: commercial real estate data.
Webster County, Missouri had an estimated 42,041 residents on July 1, 2024, up 7.6 percent since the 2020 census base of 39,084, across 593 square miles. County output reached $1.26 bn in 2024, 743 establishments operate here, and the SBA record carries 40 7(a) approvals worth $13.2 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Webster County
How many people live in Webster County
- Population, American Community Survey 2020-202440,500
- Households13,964
- Average household size2.90
- Median household income$71,155
- Median age37.0
- Median gross rent$789 per month
- Median owner-occupied home value$228,800
- Home value to household income3.2 times
- Annual rent as a share of median income13.3 percent
- Adults 25 and over with a bachelor degree or higher18.3 percent
- Adults 25 and over with a graduate degree6.0 percent
- Adults 25 and over26,015
- Population under 1811,134
- Share under 1827.5 percent
- Population 65 and over6,388
- Share 65 and over15.8 percent
- Working age population, 18 to 6422,978
- Civilian labor force17,911
- Unemployment rate3.8 percent
- Labor force participation, adults 18 and over61.0 percent
- Rank by population among Missouri counties28th of 115
- Rank by population among US county-equivalents, Puerto Rico included1196th of 3,222
Webster County is the 28th largest of 115 Missouri counties by population. A median home costs 3.2 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 27.5 percent against 15.8 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Webster County
Is Webster County's population growing?
- Population, July 1, 202442,041
- Census 2020 base population39,084
- Population change since the 2020 census base7.57 percent
- Population change, 2023 to 2024560
- Births, 2024614
- Deaths, 2024448
- Natural change, 2024166
- Net domestic migration, 2024390
- Net international migration, 20245
- Total net migration, 2024395
- Cumulative net domestic migration, 2021 to 20242,414
- Rank by growth among US county-equivalents268th of 3,144
The county has grown 7.57 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Webster County
Where are people moving to Webster County from?
- Tax returns filed by households arriving1,353
- People arriving, from those returns2,784
- Tax returns filed by households leaving1,037
- Net household movement316
- Adjusted gross income arriving$95.9 m
- Net adjusted gross income movement$48.6 m
- Average income of an arriving household$70,885
- Average income of a leaving household$45,613
- Largest single originGreene County (472 households)
- Largest single destinationGreene County (389 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Greene County | 472 | 953 | $22.1 m |
| Christian County | 128 | 320 | $6.8 m |
| Wright County | 53 | 108 | $2.2 m |
| Laclede County | 46 | 85 | $1.8 m |
| Dallas County | 36 | 76 | $1.1 m |
| Douglas County | 29 | 63 | $1.3 m |
| Taney County | 24 | 40 | $1.3 m |
Households arriving report $25,272 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Greene County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Webster County
What is the Webster County economy?
- County GDP, 2024$1.26 bn
- County GDP, 2023$1.17 bn
- GDP change, 2023 to 20247.6 percent
- GDP change over five years48.6 percent
- Rank by GDP among the Missouri areas BEA publishes39th of 115
- Rank by GDP among the US county areas BEA publishes1661st of 3,127
- GDP per resident$31,035
Output grew 7.6 percent in the latest year and 48.6 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Webster County
Employment by industry in Webster County
- Covered employment, annual average8,569
- Establishments reporting875
- Average annual pay$45,339
- Average weekly wage$872
- Manufacturing, employment1,710
- Manufacturing, average annual pay$55,475
- Retail trade, employment1,352
- Retail trade, average annual pay$32,908
- Health care and social assistance, employment859
- Health care and social assistance, average annual pay$43,786
- Accommodation and food services, employment733
- Accommodation and food services, average annual pay$19,699
- Construction, employment625
- Administrative and support and waste management services, employment321
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 1,710 | 44 | $55,475 |
| Retail trade | 1,352 | 113 | $32,908 |
| Health care and social assistance | 859 | 170 | $43,786 |
| Accommodation and food services | 733 | 48 | $19,699 |
| Construction | 625 | 128 | $49,872 |
| Administrative and support and waste management services | 321 | 36 | $26,950 |
| Transportation and warehousing | 249 | 29 | $69,018 |
| Other services, except public administration | 182 | 56 | $37,506 |
Manufacturing is the largest private sector at 1,710 jobs, 20.0 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Webster County
How many businesses are in Webster County?
- Establishments, all industries743
- Employment at those establishments7,474
- Annual payroll$329.8 m
- Establishments per 1,000 residents18.3
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Webster County
Building permits in Webster County
- Housing units authorized by permit, 2024170
- Declared construction value permitted$34.0 m
- Single family units authorized134
- Multifamily units authorized36
- Multifamily share of units21.2 percent
- Average declared value per unit$199,940
- Units authorized per 1,000 households12.2
Single-family homes are 78.8 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Webster County
SBA loans in Webster County (7(a) and 504)
- 7(a) approvals recorded40
- 7(a) gross approval dollars$13.2 m
- Average 7(a) approval$331,043
- Median 7(a) approval$135,000
- 10th percentile approval$19,800
- 90th percentile approval$1,000,000
- Largest single approval$1,925,000
- Jobs reported supported, 7(a)238
- Jobs per approval6.0
- Distinct 7(a) lenders active15
- Distinct industries receiving approvals34
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer20.0 percent
- Loans on real estate terms8
- Loans on working capital terms, 120 months or shorter32
- Franchise loans2
- Franchise share of approvals5.0 percent
- 504 approvals recorded12
- 504 gross approval dollars$8.1 m
- Average 504 approval$671,250
- Median 504 approval$427,000
- Distinct CDCs active1
- 504 jobs per approval3.6
- 504 jobs per million dollars approved5.3
- Most active CDCRural Missouri, Inc. (12)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$21.3 m
The average approval of $331,043 sits well above the median of $135,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 20.0 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Webster County
SBA loan default and charge-off rates in Webster County
Do SBA loans in Webster County get paid back?
- Loans with a final outcome recorded10
- Paid in full10
- Charged off0
- Status: Paid in full10
- Status: Exempt from disclosure26
- Status: Cancelled3
- Status: Committed, not yet disbursed1
Only 10 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Webster County
SBA lending by place in Webster County
- Borrower cities with recorded lending6
- Rogersville, approvals14
- Marshfield, approvals13
- Seymour, approvals6
- Fordland, approvals4
- Conway, approvals2
- Niangua, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Rogersville | 14 | $3,082,500 |
| Marshfield | 13 | $6,575,600 |
| Seymour | 6 | $2,636,300 |
| Fordland | 4 | $820,800 |
| Conway | 2 | $106,500 |
| Niangua | 1 | $20,000 |
Rogersville accounts for 14 approvals against 13 in Marshfield. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Webster County
How large is Webster County?
- Land area593 sq mi
- Rank by land area among Missouri counties57th of 115
- Width, east to west21.3 mi
- Height, north to south29 mi
- Geographies sharing a boundary6
- Residents per square mile of land68
- Establishments per square mile1.25
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Webster County
Flood risk in Webster County
- Participation of the county's own NFIP community Webster County, unincorporated areasParticipating, community 290848
- Communities in the county in the NFIP Community Status Book7
- Of those, participating in the NFIP7
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Webster County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Webster County (community 290848), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Webster County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Webster County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Webster County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202440,500
- Households13,964
- Average household size2.90
- Median household income$71,155
- Median age37.0
Common questions
Webster County questions, answered from the record.
How many people live in Webster County, Missouri?
The Census Bureau estimates 42,041 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 40,500, in 13,964 households, ranking 28th of 115 Missouri counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Webster County's population growing?
The population has grown 7.57 percent since the 2020 census base of 39,084, to 42,041 on July 1, 2024. In 2024 there were 614 births against 448 deaths, with net migration of 395. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Webster County?
$71,155. The median owner-occupied home is valued at $228,800, which is 3.2 times income, and median gross rent is $789 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Webster County?
743 establishments, employing 7,474 people with an annual payroll of $329.8 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Webster County?
Manufacturing is the largest private sector at 1,710 jobs, 20.0 percent of covered employment. Covered employment averages 8,569 jobs at an average annual pay of $45,339, or $872 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Webster County?
40 7(a) approvals totaling $13.2 m since FY2020, across 15 lenders, with a median approval of $135,000, plus 12 504 approvals worth $8.1 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Webster County?
170 housing units were authorized by permit in 2024, with a declared construction value of $34.0 m. Multifamily was 21.2 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Webster County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Webster County come from?
The largest single origin is Greene County, with 472 households. Arriving households report an average income of $70,885 against $45,613 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Webster County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Webster County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Webster County
Cities and places in Webster.
7 Census places lie wholly or partly in Webster County. All 7 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Marshfield | city | 7,696 | 13 | Wholly in this county |
| Rogersville | city | 4,908 | 14 | 45.0 percent here, 55.0 percent Greene County |
| Strafford | city | 2,672 | None recorded | 2.7 percent here, 97.3 percent Greene County |
| Seymour | city | 2,179 | 6 | Wholly in this county |
| Fordland | city | 594 | 4 | Wholly in this county |
| Niangua | city | 537 | 1 | Wholly in this county |
| Diggins | village | 269 | None recorded | Wholly in this county |
A further 2 of the county's 40 SBA 7(a) approvals are to borrowers in cities that match no Census place in Webster County, the largest being Conway (2). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby