HomeWisconsinPierce CountyPrescott
Prescott, Wisconsin: commercial real estate data.
Prescott is a Census city of 4,503 people across 2.83 square miles of land, in Pierce County. Median household income is $74,412, 62.6 percent of occupied homes are owned, and the SBA record carries 8 7(a) approvals to borrowers here worth $2.6 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Prescott
What Prescott is
- Census place typecity
- Land area2.83 sq mi
- Water area0.37 sq mi
- Population per square mile of land1,589
- County holding the largest share of its areaPierce County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Prescott
How many people live in Prescott
- Population4,503
- Median age41.5
- Population under 18914 plus or minus 228
- Share under 1820.3 percent plus or minus 5.1
- Population 65 and over884 plus or minus 218
- Share 65 and over19.6 percent plus or minus 4.8
- Households2,076
- Family households1,131
- Share of households that are families54.5 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Prescott
Income and work in Prescott
- Median household income$74,412
- Per capita income$42,797
- Civilian labor force2,463
- Employed2,386
- Unemployed77 plus or minus 73
- Unemployment rate3.1 percent plus or minus 2.9
- Adults 25 and over3,422
- Adults 25 and over with a high school diploma or higher94.8 percent
- Adults 25 and over with a bachelor degree or higher34.2 percent plus or minus 7.2
- Adults 25 and over with a graduate degree11.2 percent plus or minus 4.1
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Prescott
Housing in Prescott
- Housing units2,250
- Occupied units2,076
- Vacant units174 plus or minus 133
- Vacancy rate7.7 percent plus or minus 5.9
- Owner occupied1,299
- Renter occupied777 plus or minus 224
- Ownership rate62.6 percent
- Median owner-occupied home value$306,900
- Median gross rent, monthly$1,189
- Annual rent as a share of median income19.2 percent plus or minus 4.0
- Single family units1,412
- Share single family62.8 percent
- Units in buildings of two or more644 plus or minus 216
- Share in buildings of two or more28.6 percent plus or minus 9.3
- Mobile homes194 plus or minus 159
- Median year structure built1983
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Prescott
How Prescott gets to work
- Workers 16 and over who commute1,759
- Commuting under 15 minutes570 plus or minus 235
- Share commuting under 15 minutes32.4 percent plus or minus 12.2
- Commuting 30 minutes or more645 plus or minus 216
- Share commuting 30 minutes or more36.7 percent plus or minus 10.7
- Drove alone69.9 percent
- Carpooled5.0 percent plus or minus 3.2
- Public transport0.0 percent
- Walked5.6 percent plus or minus 4.3
- Worked from home18.3 percent plus or minus 4.8
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Prescott
SBA loans in Prescott (7(a))
- Approvals8
- Gross approval$2,565,500
- Average approval$320,688
- Median approval$159,250
- Largest approval$1,542,100
- Jobs supported144
- Jobs per approval18.0
- Loans with a final outcome2
- Paid in full2
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more37.5 percent
- Share to franchises0.0 percent
- Distinct lenders6
- Distinct industries by NAICS7
Counted by borrower city: approvals to borrowers whose address is in Prescott, in any county, FY2020 to FY2026. Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Prescott
SBA loans in Prescott (504)
- Approvals8
- Gross approval$4,281,000
- Average approval$535,125
- Median approval$288,500
- Largest approval$2,101,000
- Jobs supported78
- Loans with a final outcome4
- Charged off0
- Median term270 months
- Distinct CDCs4
Counted by borrower city: approvals to borrowers whose address is in Prescott, in any county, FY2010 to FY2026. Only 4 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Prescott
Flood risk in Prescott
- NFIP communityCity of Prescott
- NFIP community number555574
- Participating in the NFIPYes
- Community Rating System classNone
- Currently effective map date11/16/11
The City of Prescott participates in the National Flood Insurance Program as community 555574 and carries no Community Rating System class, so no CRS premium discount applies to it.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Pierce County, not Prescott
Pierce County context, not Prescott figures
- Establishments in Pierce County788
- Covered employment, Pierce County10,512
- Average annual pay, Pierce County$47,483
- Housing units permitted, Pierce County202
Every figure in this section is published for Pierce County as a whole and is not a measurement of Prescott.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.
Coverage
What this page does not hold.
Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Common questions
Prescott questions, answered from the record.
How many people live in Prescott, Wisconsin?
4,503, in 2,076 households. Prescott city covers 2.83 square miles of land, which is 1,589 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Prescott in?
Pierce County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Prescott?
$74,412. The median owner-occupied home is valued at $306,900. Median gross rent is $1,189 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Prescott businesses?
8 7(a) approvals totaling $2.6 m since FY2020, across 6 lenders, median approval $159,250, plus 8 504 approvals worth $4.3 m since FY2010. These count approvals to borrowers whose address is in Prescott, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Prescott borrowers get paid back?
No rate is published for Prescott. Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.
Is Prescott in the National Flood Insurance Program?
Yes. Prescott appears in the FEMA Community Status Book as Prescott, city of, community 555574, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page Prescott figures?
No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Pierce County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Prescott.
Is zoning published for Prescott?
No. Nothing on this page presents parcel level zoning.
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