HomeWisconsinPierce CountyPrescott city
Prescott city, Wisconsin: commercial real estate data.
Prescott city is a Census city of 4,503 people across 2.83 square miles of land, in Pierce County. Median household income is $74,412, 62.6 percent of occupied homes are owned, and the SBA record carries 8 7(a) approvals to borrowers here worth $2.6 m.
76 sourced place values · tier FULL · 8 sections · underlined figures are computed by MMCG Analytics, not published by the agency
Prescott
What Prescott is
- Census place typecity
- Land area2.83 sq mi
- Water area0.37 sq mi
- Population per square mile of land1,589
- County holding the largest share of its areaPierce County, 100.0 percent
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Prescott
How many people live in Prescott
- Population4,503
- Median age41.5
- Population under 18914 plus or minus 228
- Share under 1820.3 percent plus or minus 5.1
- Population 65 and over884 plus or minus 218
- Share 65 and over19.6 percent plus or minus 4.8
- Households2,076
- Family households1,131
- Share of households that are families54.5 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Prescott
Income and work in Prescott
- Median household income$74,412
- Per capita income$42,797
- Civilian labor force2,463
- Employed2,386
- Unemployed77 plus or minus 73
- Unemployment rate3.1 percent plus or minus 2.9
- Adults 25 and over3,422
- Adults 25 and over with a high school diploma or higher94.8 percent
- Adults 25 and over with a bachelor degree or higher34.2 percent plus or minus 7.2
- Adults 25 and over with a graduate degree11.2 percent plus or minus 4.1
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Prescott
Housing in Prescott
- Housing units2,250
- Occupied units2,076
- Vacant units174 plus or minus 133
- Vacancy rate7.7 percent plus or minus 5.9
- Owner occupied1,299
- Renter occupied777 plus or minus 224
- Ownership rate62.6 percent
- Median owner-occupied home value$306,900
- Median gross rent, monthly$1,189
- Annual rent as a share of median income19.2 percent plus or minus 4.0
- Single family units1,412
- Share single family62.8 percent
- Units in buildings of two or more644 plus or minus 216
- Share in buildings of two or more28.6 percent plus or minus 9.3
- Mobile homes194 plus or minus 159
- Median year structure built1983
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Prescott
How Prescott gets to work
- Workers 16 and over who commute1,759
- Commuting under 15 minutes570 plus or minus 235
- Share commuting under 15 minutes32.4 percent plus or minus 12.2
- Commuting 30 minutes or more645 plus or minus 216
- Share commuting 30 minutes or more36.7 percent plus or minus 10.7
- Drove alone69.9 percent
- Carpooled5.0 percent plus or minus 3.2
- Public transport0.0 percent
- Walked5.6 percent plus or minus 4.3
- Worked from home18.3 percent plus or minus 4.8
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
Prescott
SBA loans in Prescott (7(a))
- Approvals8
- Gross approval$2,565,500
- Average approval$320,688
- Median approval$179,000
- Ninetieth percentile approval$1,542,100
- Largest approval$1,542,100
- Jobs supported144
- Jobs per approval18.0
- Loans with a final outcome2
- Paid in full2
- Charged off0
- Median term120 months
- Share on real estate terms of 20 years or more37.5 percent
- Share to franchises0.0 percent
- Distinct lenders6
- Distinct industries by NAICS7
A charge-off rate is not published here. only 2 resolved loans, too few to publish a rate, and a rate over that few outcomes would move several points on one loan.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Prescott
SBA loans in Prescott (504)
- Approvals8
- Gross approval$4,281,000
- Average approval$535,125
- Median approval$308,000
- Largest approval$2,101,000
- Jobs supported78
- Loans with a final outcome4
- Charged off0
- Median term300 months
- Distinct CDCs4
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Pierce County, not Prescott
Pierce County context, not Prescott figures
These are Pierce County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as Prescott measurements.
- Establishments in Pierce County788
- Employment at those establishments, Pierce County7,134
- Covered employment, Pierce County10,512
- Average annual pay, Pierce County$47,483
- Average weekly wage, Pierce County$913
- Housing units permitted, Pierce County202
- Of those, single family, Pierce County196
- County product, 2024, Pierce County$1,544,637,000
- County product change over the prior year, Pierce County3.3 percent
- Average income of an arriving household, Pierce County$70,369
Every figure in this section is published for Pierce County as a whole and is not a measurement of Prescott. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
Prescott questions, answered from the record.
How many people live in Prescott, Wisconsin?
4,503, in 2,076 households. Prescott city covers 2.83 square miles of land, which is 1,589 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is Prescott in?
Pierce County, which holds 100.0 percent of the place by area. Source: US Census Bureau, cartographic boundary file, places, 2024 vintage.
What is the median household income in Prescott?
$74,412. The median owner-occupied home is valued at $306,900. Median gross rent is $1,189 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to Prescott businesses?
8 7(a) approvals totalling $2.6 m, across 6 lenders, median approval $179,000, plus 8 504 approvals worth $4.3 m. These count approvals to borrowers whose address is in Prescott, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to Prescott borrowers get paid back?
No rate is published for Prescott. only 2 resolved loans, too few to publish a rate, and a percentage over that few outcomes would move several points on a single loan. The counts are shown instead.
Are the county figures on this page Prescott figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Pierce County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of Prescott.
Is zoning published for Prescott?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.
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