HomeWisconsinPierce CountyRiver Falls
River Falls, Wisconsin: commercial real estate data.
River Falls is a Census city of 16,719 people across 7.43 square miles of land, lying across Pierce County and St. Croix County. Median household income is $83,627, 55.1 percent of occupied homes are owned, and the SBA record carries 31 7(a) approvals to borrowers here worth $16.5 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
River Falls
What River Falls is
- Census place typecity
- Land area7.43 sq mi
- Water area0.08 sq mi
- Population per square mile of land2,251
- County holding the largest share of its areaPierce County, 55.4 percent
- Counties this place lies inPierce County 55.4 percent, St. Croix County 44.6 percent
River Falls crosses a county line. The split above is measured from the Census boundary of the place against the county boundaries, by area, so it says where the ground is and not where the town hall is.
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
River Falls
How many people live in River Falls
- Population16,719
- Median age28.6
- Population under 182,890
- Share under 1817.3 percent
- Population 65 and over1,941
- Share 65 and over11.6 percent
- Households5,754
- Family households3,372
- Share of households that are families58.6 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
River Falls
Income and work in River Falls
- Median household income$83,627
- Per capita income$36,945
- Civilian labor force10,229
- Employed9,889
- Unemployed340 plus or minus 128
- Unemployment rate3.3 percent plus or minus 1.2
- Adults 25 and over8,930
- Adults 25 and over with a high school diploma or higher98.5 percent
- Adults 25 and over with a bachelor degree or higher44.9 percent
- Adults 25 and over with a graduate degree13.6 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
River Falls
Housing in River Falls
- Housing units6,133
- Occupied units5,754
- Vacant units379 plus or minus 176
- Vacancy rate6.2 percent plus or minus 2.9
- Owner occupied3,170
- Renter occupied2,584
- Ownership rate55.1 percent
- Median owner-occupied home value$327,600
- Median gross rent, monthly$1,107
- Annual rent as a share of median income15.9 percent
- Single family units3,951
- Share single family64.4 percent
- Units in buildings of two or more2,062
- Share in buildings of two or more33.6 percent
- Mobile homes120 plus or minus 94
- Median year structure built1990
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
River Falls
How River Falls gets to work
- Workers 16 and over who commute8,482
- Commuting under 15 minutes3,445
- Share commuting under 15 minutes40.6 percent
- Commuting 30 minutes or more3,197
- Share commuting 30 minutes or more37.7 percent
- Drove alone74.9 percent
- Carpooled5.3 percent plus or minus 2.0
- Public transport0.0 percent
- Walked7.2 percent plus or minus 2.0
- Worked from home11.5 percent plus or minus 2.8
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
River Falls
SBA loans in River Falls (7(a))
- Approvals31
- Gross approval$16,463,000
- Average approval$531,065
- Median approval$225,000
- Ninetieth percentile approval$1,498,500
- Largest approval$2,600,000
- Jobs supported321
- Jobs per approval10.4
- Loans with a final outcome14
- Paid in full13
- Charged off1
- Median term120 months
- Share on real estate terms of 20 years or more6.5 percent
- Share to franchises16.1 percent
- Distinct lenders11
- Distinct industries by NAICS23
Counted by borrower city: approvals to borrowers whose address is in River Falls, in any county, FY2020 to FY2026. Only 14 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
River Falls
SBA loans in River Falls (504)
- Approvals14
- Gross approval$14,747,000
- Average approval$1,053,357
- Median approval$325,000
- Largest approval$5,500,000
- Jobs supported157
- Loans with a final outcome5
- Charged off0
- Median term270 months
- Distinct CDCs4
Counted by borrower city: approvals to borrowers whose address is in River Falls, in any county, FY2010 to FY2026. Only 5 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
River Falls
Flood risk in River Falls
- NFIP communityCity of River Falls
- NFIP community number550330
- Participating in the NFIPYes
- Community Rating System classNone
- Currently effective map date11/16/11
The City of River Falls participates in the National Flood Insurance Program as community 550330 and carries no Community Rating System class, so no CRS premium discount applies to it.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Pierce County, not River Falls
Pierce County context, not River Falls figures
- Establishments in Pierce County788
- Covered employment, Pierce County10,512
- Average annual pay, Pierce County$47,483
- Housing units permitted, Pierce County202
Every figure in this section is published for Pierce County as a whole and is not a measurement of River Falls.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual.
Coverage
What this page does not hold.
Parcel detail, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Common questions
River Falls questions, answered from the record.
How many people live in River Falls, Wisconsin?
16,719, in 5,754 households. River Falls city covers 7.43 square miles of land, which is 2,251 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is River Falls in?
River Falls lies in more than one. By area it is 55.4 percent in Pierce County, 44.6 percent in St. Croix County. This page sits under Pierce County because that county holds the largest share. The split is measured from the Census boundary of the place against the county boundaries.
What is the median household income in River Falls?
$83,627. The median owner-occupied home is valued at $327,600. Median gross rent is $1,107 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to River Falls businesses?
31 7(a) approvals totaling $16.5 m since FY2020, across 11 lenders, median approval $225,000, plus 14 504 approvals worth $14.7 m since FY2010. These count approvals to borrowers whose address is in River Falls, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to River Falls borrowers get paid back?
No rate is published for River Falls. Only 14 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published. The counts are shown instead.
Is River Falls in the National Flood Insurance Program?
Yes. River Falls appears in the FEMA Community Status Book as River Falls, city of, community 550330, with no Community Rating System class, so no CRS discount applies. Whether a specific parcel sits in a mapped special flood hazard area is an address level question the platform answers.
Are the county figures on this page River Falls figures?
No, and they are labeled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Pierce County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of River Falls.
Is zoning published for River Falls?
No. Nothing on this page presents parcel level zoning.
Nearby