HomeWisconsinPierce CountyRiver Falls city
River Falls city, Wisconsin: commercial real estate data.
River Falls city is a Census city of 16,719 people across 7.43 square miles of land, lying across Pierce County and St. Croix County. Median household income is $83,627, 55.1 percent of occupied homes are owned, and the SBA record carries 31 7(a) approvals to borrowers here worth $16.5 m.
78 sourced place values · tier FULL · 8 sections · underlined figures are computed by MMCG Analytics, not published by the agency
River Falls
What River Falls is
- Census place typecity
- Land area7.43 sq mi
- Water area0.08 sq mi
- Population per square mile of land2,251
- County holding the largest share of its areaPierce County, 55.4 percent
- Counties this place lies inPierce County 55.4 percent, St. Croix County 44.6 percent
River Falls city crosses a county line. The split above is measured from the Census boundary of the place against the county boundaries, by area, so it says where the ground is and not where the town hall is.
US Census Bureau, cartographic boundary file, places, 2024 vintage. US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
River Falls
How many people live in River Falls
- Population16,719
- Median age28.6
- Population under 182,890
- Share under 1817.3 percent
- Population 65 and over1,941
- Share 65 and over11.6 percent
- Households5,754
- Family households3,372
- Share of households that are families58.6 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
River Falls
Income and work in River Falls
- Median household income$83,627
- Per capita income$36,945
- Civilian labor force10,229
- Employed9,889
- Unemployed340 plus or minus 128
- Unemployment rate3.3 percent plus or minus 1.2
- Adults 25 and over8,930
- Adults 25 and over with a high school diploma or higher98.5 percent
- Adults 25 and over with a bachelor degree or higher44.9 percent
- Adults 25 and over with a graduate degree13.6 percent
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
River Falls
Housing in River Falls
- Housing units6,133
- Occupied units5,754
- Vacant units379 plus or minus 176
- Vacancy rate6.2 percent plus or minus 2.9
- Owner occupied3,170
- Renter occupied2,584
- Ownership rate55.1 percent
- Median owner-occupied home value$327,600
- Median gross rent, monthly$1,107
- Annual rent as a share of median income15.9 percent
- Single family units3,951
- Share single family64.4 percent
- Units in buildings of two or more2,062
- Share in buildings of two or more33.6 percent
- Mobile homes120 plus or minus 94
- Median year structure built1990
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
River Falls
How River Falls gets to work
- Workers 16 and over who commute8,482
- Commuting under 15 minutes3,445
- Share commuting under 15 minutes40.6 percent
- Commuting 30 minutes or more3,197
- Share commuting 30 minutes or more37.7 percent
- Drove alone74.9 percent
- Carpooled5.3 percent plus or minus 2.0
- Public transport0.0 percent
- Walked7.2 percent plus or minus 2.0
- Worked from home11.5 percent plus or minus 2.8
US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
River Falls
SBA loans in River Falls (7(a))
- Approvals31
- Gross approval$16,463,000
- Average approval$531,065
- Median approval$225,000
- Ninetieth percentile approval$1,498,500
- Largest approval$2,600,000
- Jobs supported321
- Jobs per approval10.4
- Loans with a final outcome14
- Paid in full13
- Charged off1
- Charge-off rate over resolved loans7.1 percent
- Median term120 months
- Share on real estate terms of 20 years or more6.5 percent
- Share to franchises16.1 percent
- Distinct lenders11
- Distinct industries by NAICS23
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
River Falls
SBA loans in River Falls (504)
- Approvals14
- Gross approval$14,747,000
- Average approval$1,053,357
- Median approval$331,000
- Largest approval$5,500,000
- Jobs supported157
- Loans with a final outcome5
- Charged off0
- Median term300 months
- Distinct CDCs4
US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Pierce County, not River Falls
Pierce County context, not River Falls figures
These are Pierce County figures. There is no place level equivalent published for any of them, so they are shown as the county backdrop and never as River Falls measurements.
- Establishments in Pierce County788
- Employment at those establishments, Pierce County7,134
- Covered employment, Pierce County10,512
- Average annual pay, Pierce County$47,483
- Average weekly wage, Pierce County$913
- Housing units permitted, Pierce County202
- Of those, single family, Pierce County196
- County product, 2024, Pierce County$1,544,637,000
- County product change over the prior year, Pierce County3.3 percent
- Average income of an arriving household, Pierce County$70,369
Every figure in this section is published for Pierce County as a whole and is not a measurement of River Falls. It is here because a county backdrop is what a credit committee reads a place against, and it is labelled so that it can never be quoted as the place's own.
US Census Bureau, County Business Patterns, 2023. US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages. US Census Bureau, Building Permits Survey, 2024 annual. US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024. US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Coverage
What this page does not hold.
Every item below could be filled with a plausible figure. None of them is. On a page a lender may read, a number that cannot be traced is worse than an absence, so the absences are named.
- This place is not listed as a community in the FEMA Community Status Book, so no NFIP participation or CRS class is shown.
- Parcel level detail, zoning and flood zone at an address are resolved in the platform, not on this page.
SBA figures count approvals to borrowers whose address is in the place. They are not approvals for projects inside the place boundary: the tape records a borrower city and a project county, and those can differ.
Common questions
River Falls questions, answered from the record.
How many people live in River Falls, Wisconsin?
16,719, in 5,754 households. River Falls city covers 7.43 square miles of land, which is 2,251 people per square mile. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
What county is River Falls in?
River Falls lies in more than one. By area it is 55.4 percent in Pierce County, 44.6 percent in St. Croix County. This page sits under Pierce County because that county holds the largest share. The split is measured from the Census boundary of the place against the county boundaries.
What is the median household income in River Falls?
$83,627. The median owner-occupied home is valued at $327,600. Median gross rent is $1,107 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, place level, 2020-2024 5-year.
How much SBA lending goes to River Falls businesses?
31 7(a) approvals totalling $16.5 m, across 11 lenders, median approval $225,000, plus 14 504 approvals worth $14.7 m. These count approvals to borrowers whose address is in River Falls, not projects sited inside the place boundary, and they are approvals recorded in the release rather than loans disbursed.
Do SBA loans to River Falls borrowers get paid back?
Of the 14 loans that have reached a final outcome, 13 were paid in full and 1 charged off, a charge off rate of 7.1 percent. Loans still running are excluded because they have not yet succeeded or failed.
Are the county figures on this page River Falls figures?
No, and they are labelled so. County Business Patterns, QCEW, the Building Permits Survey, BEA product and IRS migration are published for Pierce County as a whole and there is no place level equivalent. They appear in one clearly marked section as context and are never presented as measurements of River Falls.
Is zoning published for River Falls?
Not yet. The zoning layer is in build. Nothing on this page presents parcel level zoning.
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