Maui County, Hawaii: commercial real estate data.

Maui County

How many people live in Maui County

• Population, American Community Survey 2020-2024164,522
• Households55,841
• Average household size2.95
• Median household income$97,161
• Median age43.2
• Median gross rent$1,916 per month
• Median owner-occupied home value$904,700
• Home value to household income9.3 times
• Annual rent as a share of median income23.7 percent
• Adults 25 and over with a bachelor degree or higher31.0 percent
• Adults 25 and over with a graduate degree10.3 percent
• Adults 25 and over119,156
• Population under 1834,507
• Share under 1821.0 percent
• Population 65 and over34,129
• Share 65 and over20.7 percent
• Working age population, 18 to 6495,886
• Civilian labor force84,775
• Unemployment rate5.5 percent
• Labor force participation, adults 18 and over65.2 percent
• Rank by population among Hawaii counties3rd of 5
• Rank by population among US county-equivalents, Puerto Rico included418th of 3,222

Maui County is the 3rd largest of 5 Hawaii counties by population. A median home costs 9.3 times median household income, which is severely unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 21.0 percent against 20.7 percent, a household formation profile rather than a retirement one.

US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.

Maui County

Where are people moving to Maui County from?

• Tax returns filed by households arriving3,154
• People arriving, from those returns4,974
• Tax returns filed by households leaving3,321
• Net household movement-167
• Adjusted gross income arriving$545.5 m
• Net adjusted gross income movement$250.5 m
• Average income of an arriving household$172,969
• Average income of a leaving household$88,839
• Largest single originHonolulu County (340 households)
• Largest single destinationHonolulu County (418 households)

Households arriving report $84,130 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Honolulu County, which is the catchment a retail or multifamily study should look at first.

US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.

Maui County

How many businesses are in Maui County?

• Establishments, all industries5,000
• Employment at those establishments62,683
• Annual payroll$3.31 bn
• Establishments per 1,000 residents30.4

These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.

US Census Bureau, County Business Patterns, 2023.

Maui County

SBA loans in Maui County (7(a) and 504)

• 7(a) approvals recorded141
• 7(a) gross approval dollars$30.0 m
• Average 7(a) approval$212,574
• Median 7(a) approval$50,000
• 10th percentile approval$20,000
• 90th percentile approval$500,000
• Largest single approval$2,830,000
• Jobs reported supported, 7(a)730
• Jobs per approval5.2
• Distinct 7(a) lenders active27
• Distinct industries receiving approvals74
• Median 7(a) term83 months
• Share of loans on real estate terms, 240 months or longer0.7 percent
• Loans on real estate terms1
• Loans on working capital terms, 120 months or shorter137
• Franchise loans1
• Franchise share of approvals0.7 percent
• Most active lenderCentral Pacific Bank (70)
• 504 approvals recorded112
• 504 gross approval dollars$57.4 m
• Average 504 approval$512,223
• Median 504 approval$353,000
• Distinct CDCs active3
• 504 jobs per approval5.6
• 504 jobs per million dollars approved10.9
• Most active CDCHEDCO Local Development Corporation (102)
• Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$87.3 m

The average approval of $212,574 sits well above the median of $50,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. Only 0.7 percent of approvals run on real estate terms, so SBA credit here is mostly working capital and equipment rather than property acquisition.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.

Maui County

SBA lending by place in Maui County

• Borrower cities with recorded lending11
• Kihei, approvals36
• Wailuku, approvals25
• Lahaina, approvals22
• Kahului, approvals21
• Haiku, approvals13
• Makawao, approvals10

Kihei accounts for 36 approvals against 25 in Wailuku. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.

US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.

Maui County

Flood risk in Maui County

• Participation of the county's own NFIP community Maui County, unincorporated areasParticipating, community 150003
• Community Rating System class of the county's own communityClass 7
• Communities in the county in the NFIP Community Status Book1
• Of those, participating in the NFIP1
• NFIP participation rate100.0 percent
• Best Community Rating System class in the county A lower CRS class is a larger flood insurance premium discount.Class 7
• Communities carrying a CRS class1
• Radon levels in Maui County, EPA zone predicted average indoor radon screening level less than 2 pCi/LZone 3

The county's own community in the status book, unincorporated Maui County (community 150003), participates in the National Flood Insurance Program and carries Community Rating System class 7, a flood insurance premium discount for policies written there. The EPA places Maui County in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. The best Community Rating System class among the county's communities is 7, which carries a flood insurance premium discount for policies written in that community. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.

Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.

Feasibility studies

When a Maui County site needs a document a lender will accept.

The same data layer behind this page is the one the studies are written from. A study for a Maui County site starts with the figures you are reading, carrying the same source and period into the credit file.

• Population, American Community Survey 2020-2024164,522
• Households55,841
• Average household size2.95
• Median household income$97,161
• Median age43.2

How a feasibility study works →

Maui County

Cities and places in Maui.

30 Census places lie wholly or partly in Maui County. All 30 carry enough published place level data for a page of their own and are linked.

A further 16 of the county's 141 SBA 7(a) approvals are to borrowers in cities that match no Census place in Maui County, the largest being Haiku (13), Puunene (2), Scottsdale (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.