HomeMississippiWinston County
Winston County, Mississippi: commercial real estate data.
Winston County, Mississippi had an estimated 17,418 residents on July 1, 2024, down 1.6 percent since the 2020 census base of 17,710, across 607 square miles. County output reached $683.6 m in 2024, 367 establishments operate here, and the SBA record carries 10 7(a) approvals worth $7.5 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Winston County
How many people live in Winston County
- Population, American Community Survey 2020-202417,536
- Households7,141
- Average household size2.46
- Median household income$53,031
- Median age42.8
- Median gross rent$721 per month
- Median owner-occupied home value$124,600
- Home value to household income2.3 times
- Annual rent as a share of median income16.3 percent
- Adults 25 and over with a bachelor degree or higher19.7 percent
- Adults 25 and over with a graduate degree7.2 percent
- Adults 25 and over12,190
- Population under 183,888
- Share under 1822.2 percent
- Population 65 and over3,801
- Share 65 and over21.7 percent
- Working age population, 18 to 649,847
- Civilian labor force7,187
- Unemployment rate6.7 percent
- Labor force participation, adults 18 and over52.7 percent
- Rank by population among Mississippi counties51st of 82
- Rank by population among US county-equivalents, Puerto Rico included2009th of 3,222
Winston County is the 51st largest of 82 Mississippi counties by population. A median home costs 2.3 times median household income, which is affordable by national standards. Residents under 18 outnumber those 65 and over, at 22.2 percent against 21.7 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Winston County
Is Winston County's population growing?
- Population, July 1, 202417,418
- Census 2020 base population17,710
- Population change since the 2020 census base-1.65 percent
- Population change, 2023 to 2024-58
- Births, 2024178
- Deaths, 2024245
- Natural change, 2024-67
- Net domestic migration, 2024-3
- Net international migration, 202412
- Total net migration, 20249
- Cumulative net domestic migration, 2021 to 20247
- Rank by growth among US county-equivalents2405th of 3,144
The county has lost 1.65 percent of its population since the 2020 census base. Deaths exceeded births in 2024 by more than net migration added, so the population fell even though more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Winston County
Where are people moving to Winston County from?
- Tax returns filed by households arriving292
- People arriving, from those returns590
- Tax returns filed by households leaving278
- Net household movement14
- Adjusted gross income arriving$11.7 m
- Net adjusted gross income movement$1.1 m
- Average income of an arriving household$40,038
- Average income of a leaving household$38,097
- Largest single originOktibbeha County (38 households)
- Largest single destinationOktibbeha County (42 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Oktibbeha County | 38 | 73 | $1.9 m |
| Neshoba County | 37 | 84 | $1.2 m |
Households arriving report $1,941 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Oktibbeha County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Winston County
What is the Winston County economy?
- County GDP, 2024$683.6 m
- County GDP, 2023$643.6 m
- GDP change, 2023 to 20246.2 percent
- GDP change over five years36.3 percent
- Rank by GDP among the Mississippi areas BEA publishes52nd of 82
- Rank by GDP among the US county areas BEA publishes2168th of 3,127
- GDP per resident$38,983
Output grew 6.2 percent in the latest year and 36.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Winston County
Employment by industry in Winston County
- Covered employment, annual average5,065
- Establishments reporting363
- Average annual pay$49,215
- Average weekly wage$946
- Manufacturing, employment1,119
- Manufacturing, average annual pay$66,108
- Retail trade, employment730
- Retail trade, average annual pay$30,881
- Agriculture, forestry, fishing and hunting, employment207
- Agriculture, forestry, fishing and hunting, average annual pay$42,495
- Wholesale trade, employment207
- Wholesale trade, average annual pay$90,009
- Construction, employment166
- Administrative and support and waste management services, employment149
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 1,119 | 14 | $66,108 |
| Retail trade | 730 | 79 | $30,881 |
| Agriculture, forestry, fishing and hunting | 207 | 21 | $42,495 |
| Wholesale trade | 207 | 10 | $90,009 |
| Construction | 166 | 29 | $48,585 |
| Administrative and support and waste management services | 149 | 11 | $28,968 |
| Transportation and warehousing | 122 | 20 | $64,941 |
| Other services, except public administration | 75 | 27 | $37,507 |
Manufacturing is the largest private sector at 1,119 jobs, 22.1 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Winston County
How many businesses are in Winston County?
- Establishments, all industries367
- Employment at those establishments5,518
- Annual payroll$275.7 m
- Establishments per 1,000 residents20.9
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Winston County
Building permits in Winston County
- Housing units authorized by permit, 20241
- Declared construction value permitted$210,833
- Single family units authorized1
- Multifamily units authorized0
- Multifamily share of units0.0 percent
- Average declared value per unit$210,833
- Units authorized per 1,000 households0.1
Single-family homes are 100.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Winston County
SBA loans in Winston County (7(a) and 504)
- 7(a) approvals recorded10
- 7(a) gross approval dollars$7.5 m
- Average 7(a) approval$748,430
- Median 7(a) approval$623,850
- Largest single approval$2,018,000
- Jobs reported supported, 7(a)60
- Jobs per approval6.0
- Distinct 7(a) lenders active3
- Distinct industries receiving approvals6
- Median 7(a) term180 months
- Share of loans on real estate terms, 240 months or longer20.0 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter3
- Franchise loans0
- Franchise share of approvals0.0 percent
- Leading industry by approval countPoultry Hatcheries (3)
- Most active lenderBankFirst Financial Services (8)
- 504 approvals recorded1
- 504 gross approval dollars$1.0 m
- Average 504 approval$1,007,000
- Median 504 approval$1,007,000
- Distinct CDCs active1
- 504 jobs per approval20.0
- 504 jobs per million dollars approved19.9
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$8.5 m
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Winston County
SBA loan default and charge-off rates in Winston County
Do SBA loans in Winston County get paid back?
- Loans with a final outcome recorded1
- Paid in full1
- Charged off0
- Status: Exempt from disclosure9
- Status: Paid in full1
Only 1 loan has reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winston County
SBA lending by place in Winston County
- Borrower cities with recorded lending3
- Louisville, approvals6
- Noxapater, approvals3
- Preston, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Louisville | 6 | $5,875,300 |
| Noxapater | 3 | $1,199,500 |
| Preston | 1 | $409,500 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Winston County
How large is Winston County?
- Land area607 sq mi
- Rank by land area among Mississippi counties32nd of 82
- Width, east to west29.3 mi
- Height, north to south24.9 mi
- Geographies sharing a boundary6
- Residents per square mile of land29
- Establishments per square mile0.60
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Winston County
Flood risk in Winston County
- Participation of the county's own NFIP community Winston County, unincorporated areasParticipating, community 280308
- Communities in the county in the NFIP Community Status Book2
- Of those, participating in the NFIP2
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Winston County, EPA zone predicted average indoor radon screening level less than 2 pCi/LZone 3
The county's own community in the status book, unincorporated Winston County (community 280308), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Winston County in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Winston County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Winston County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202417,536
- Households7,141
- Average household size2.46
- Median household income$53,031
- Median age42.8
Common questions
Winston County questions, answered from the record.
How many people live in Winston County, Mississippi?
The Census Bureau estimates 17,418 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 17,536, in 7,141 households, ranking 51st of 82 Mississippi counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Winston County's population growing?
The population has fallen 1.65 percent since the 2020 census base of 17,710, to 17,418 on July 1, 2024. In 2024 there were 178 births against 245 deaths, with net migration of 9. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Winston County?
$53,031. The median owner-occupied home is valued at $124,600, which is 2.3 times income, and median gross rent is $721 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Winston County?
367 establishments, employing 5,518 people with an annual payroll of $275.7 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Winston County?
Manufacturing is the largest private sector at 1,119 jobs, 22.1 percent of covered employment. Covered employment averages 5,065 jobs at an average annual pay of $49,215, or $946 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Winston County?
10 7(a) approvals totaling $7.5 m since FY2020, across 3 lenders, with a median approval of $623,850, plus 1 504 approvals worth $1.0 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Winston County?
1 housing units were authorized by permit in 2024, with a declared construction value of $210,833. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Winston County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Winston County come from?
The largest single origin is Oktibbeha County, with 38 households. Arriving households report an average income of $40,038 against $38,097 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Winston County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Winston County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Winston County
Cities and places in Winston.
2 Census places lie wholly or partly in Winston County. All 2 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Louisville | city | 5,983 | 6 | Wholly in this county |
| Noxapater | town | 471 | 3 | Wholly in this county |
A further 1 of the county's 10 SBA 7(a) approvals are to borrowers in cities that match no Census place in Winston County, the largest being Preston (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.