Hall County, Georgia: commercial real estate data.
Hall County, Georgia had an estimated 221,745 residents on July 1, 2024, up 9.3 percent since the 2020 census base of 202,823, across 393 square miles. County output reached $18.00 bn in 2024, 5,181 establishments operate here, and the SBA record carries 240 7(a) approvals worth $222.1 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Hall County
How many people live in Hall County
- Population, American Community Survey 2020-2024212,705
- Households73,551
- Average household size2.89
- Median household income$80,901
- Median age38.4
- Median gross rent$1,341 per month
- Median owner-occupied home value$350,400
- Home value to household income4.3 times
- Annual rent as a share of median income19.9 percent
- Adults 25 and over with a bachelor degree or higher27.3 percent
- Adults 25 and over with a graduate degree10.6 percent
- Adults 25 and over142,481
- Population under 1850,640
- Share under 1823.8 percent
- Population 65 and over34,659
- Share 65 and over16.3 percent
- Working age population, 18 to 64127,406
- Civilian labor force106,853
- Unemployment rate3.5 percent
- Labor force participation, adults 18 and over65.9 percent
- Rank by population among Georgia counties10th of 159
- Rank by population among US county-equivalents, Puerto Rico included328th of 3,222
Hall County is the 10th largest of 159 Georgia counties by population. A median home costs 4.3 times median household income, which is seriously unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 23.8 percent against 16.3 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Hall County
Is Hall County's population growing?
- Population, July 1, 2024221,745
- Census 2020 base population202,823
- Population change since the 2020 census base9.33 percent
- Population change, 2023 to 20243,497
- Births, 20242,736
- Deaths, 20241,874
- Natural change, 2024862
- Net domestic migration, 20241,229
- Net international migration, 20241,384
- Total net migration, 20242,613
- Cumulative net domestic migration, 2021 to 202411,488
- Rank by growth among US county-equivalents171st of 3,144
The county has grown 9.33 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Hall County
Where are people moving to Hall County from?
- Tax returns filed by households arriving7,462
- People arriving, from those returns13,972
- Tax returns filed by households leaving5,879
- Net household movement1,583
- Adjusted gross income arriving$620.0 m
- Net adjusted gross income movement$139.1 m
- Average income of an arriving household$83,085
- Average income of a leaving household$81,797
- Largest single originGwinnett County (1,938 households)
- Largest single destinationGwinnett County (871 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Gwinnett County | 1,938 | 3,845 | $167.0 m |
| Forsyth County | 520 | 964 | $44.1 m |
| Fulton County | 382 | 661 | $39.2 m |
| Jackson County | 343 | 706 | $24.0 m |
| DeKalb County | 218 | 345 | $22.8 m |
| Barrow County | 193 | 388 | $10.9 m |
| Cobb County | 169 | 300 | $21.2 m |
| Lumpkin County | 165 | 316 | $8.5 m |
Households arriving report $1,288 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Gwinnett County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Hall County
What is the Hall County economy?
- County GDP, 2024$18.00 bn
- County GDP, 2023$17.02 bn
- GDP change, 2023 to 20245.7 percent
- GDP change over five years46.8 percent
- Rank by GDP among the Georgia areas BEA publishes7th of 159
- Rank by GDP among the US county areas BEA publishes284th of 3,127
- GDP per resident$84,621
Output grew 5.7 percent in the latest year and 46.8 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Hall County
Employment by industry in Hall County
- Covered employment, annual average101,986
- Establishments reporting5,941
- Average annual pay$63,932
- Average weekly wage$1,229
- Manufacturing, employment25,074
- Manufacturing, average annual pay$60,035
- Health care and social assistance, employment15,982
- Health care and social assistance, average annual pay$80,631
- Retail trade, employment9,589
- Retail trade, average annual pay$39,762
- Accommodation and food services, employment7,544
- Accommodation and food services, average annual pay$24,797
- Administrative and support and waste management services, employment5,982
- Wholesale trade, employment5,017
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 25,074 | 326 | $60,035 |
| Health care and social assistance | 15,982 | 657 | $80,631 |
| Retail trade | 9,589 | 682 | $39,762 |
| Accommodation and food services | 7,544 | 422 | $24,797 |
| Administrative and support and waste management services | 5,982 | 386 | $44,182 |
| Wholesale trade | 5,017 | 324 | $81,913 |
| Construction | 5,010 | 616 | $72,261 |
| Transportation and warehousing | 4,003 | 190 | $67,473 |
Manufacturing is the largest private sector at 25,074 jobs, 24.6 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Hall County
How many businesses are in Hall County?
- Establishments, all industries5,181
- Employment at those establishments92,380
- Annual payroll$5.59 bn
- Establishments per 1,000 residents24.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Hall County
Building permits in Hall County
- Housing units authorized by permit, 20242,339
- Declared construction value permitted$558.5 m
- Single family units authorized1,647
- Multifamily units authorized692
- Multifamily share of units29.6 percent
- Average declared value per unit$238,785
- Units authorized per 1,000 households31.8
Single-family homes are 70.4 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Hall County
SBA loans in Hall County (7(a) and 504)
- 7(a) approvals recorded240
- 7(a) gross approval dollars$222.1 m
- Average 7(a) approval$925,493
- Median 7(a) approval$452,750
- 10th percentile approval$69,000
- 90th percentile approval$2,717,300
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)3,003
- Jobs per approval12.5
- Distinct 7(a) lenders active68
- Distinct industries receiving approvals105
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer30.0 percent
- Loans on real estate terms72
- Loans on working capital terms, 120 months or shorter144
- Franchise loans46
- Franchise share of approvals19.2 percent
- Leading industry by approval countLimited-Service Restaurants (17)
- Most active lenderThe Huntington National Bank (15)
- 504 approvals recorded98
- 504 gross approval dollars$87.7 m
- Average 504 approval$894,714
- Median 504 approval$548,500
- Distinct CDCs active6
- 504 jobs per approval7.1
- 504 jobs per million dollars approved7.9
- Most active CDCSmall Business Access Partners, Inc. (65)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$309.8 m
The average approval of $925,493 sits well above the median of $452,750, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. 30.0 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Hall County
SBA loan default and charge-off rates in Hall County
Do SBA loans in Hall County get paid back?
- Loans with a final outcome recorded49
- Paid in full47
- Charged off2
- Charge-off rate on resolved loans4.1 percent
- Status: Exempt from disclosure144
- Status: Paid in full47
- Status: Cancelled37
- Status: Charged off2
- Status: Committed, not yet disbursed10
Of the 49 loans that have reached a final outcome, 4.1 percent were charged off. This is computed only over resolved loans, because a loan still running has not yet succeeded or failed and counting it either way would be wrong.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Hall County
SBA lending by place in Hall County
- Borrower cities with recorded lending14
- Gainesville, approvals134
- Flowery Branch, approvals41
- Buford, approvals20
- Oakwood, approvals18
- Braselton, approvals8
- Hoschton, approvals4
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Gainesville | 134 | $148,156,200 |
| Flowery Branch | 41 | $30,322,600 |
| Buford | 20 | $11,694,100 |
| Oakwood | 18 | $18,990,800 |
| Braselton | 8 | $6,381,800 |
| Hoschton | 4 | $2,518,000 |
| Lula | 4 | $345,000 |
| Gainsville | 3 | $700,000 |
| 6 other borrower cities | 8 | $3,009,900 |
Gainesville accounts for 134 approvals against 41 in Flowery Branch. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Hall County
How large is Hall County?
- Land area393 sq mi
- Rank by land area among Georgia counties59th of 159
- Width, east to west25.6 mi
- Height, north to south28.1 mi
- Geographies sharing a boundary8
- Residents per square mile of land541
- Establishments per square mile13.18
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Hall County
Flood risk in Hall County
- Participation of the county's own NFIP community Hall County, unincorporated areasParticipating, community 130466
- Communities in the county in the NFIP Community Status Book8
- Of those, participating in the NFIP8
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Hall County, EPA zone predicted average indoor radon screening level from 2 to 4 pCi/LZone 2
The county's own community in the status book, unincorporated Hall County (community 130466), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Hall County in radon zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Hall County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Hall County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-2024212,705
- Households73,551
- Average household size2.89
- Median household income$80,901
- Median age38.4
Common questions
Hall County questions, answered from the record.
How many people live in Hall County, Georgia?
The Census Bureau estimates 221,745 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 212,705, in 73,551 households, ranking 10th of 159 Georgia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Hall County's population growing?
The population has grown 9.33 percent since the 2020 census base of 202,823, to 221,745 on July 1, 2024. In 2024 there were 2,736 births against 1,874 deaths, with net migration of 2,613. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Hall County?
$80,901. The median owner-occupied home is valued at $350,400, which is 4.3 times income, and median gross rent is $1,341 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Hall County?
5,181 establishments, employing 92,380 people with an annual payroll of $5.59 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Hall County?
Manufacturing is the largest private sector at 25,074 jobs, 24.6 percent of covered employment. Covered employment averages 101,986 jobs at an average annual pay of $63,932, or $1,229 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Hall County?
240 7(a) approvals totaling $222.1 m since FY2020, across 68 lenders, with a median approval of $452,750, plus 98 504 approvals worth $87.7 m since FY2010. These are approvals recorded in the release, not loans disbursed.
Do SBA loans in Hall County get paid back?
Of the 49 loans that have reached a final outcome, 47 were paid in full and 2 charged off, a charge-off rate of 4.1 percent. Loans still running are excluded, because they have not yet succeeded or failed.
How many building permits were issued in Hall County?
2,339 housing units were authorized by permit in 2024, with a declared construction value of $558.5 m. Multifamily was 29.6 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Hall County?
Zone 2, a predicted average indoor radon screening level from 2 to 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Hall County come from?
The largest single origin is Gwinnett County, with 1,938 households. Arriving households report an average income of $83,085 against $81,797 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Hall County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Hall County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Hall County
Cities and places in Hall.
9 Census places lie wholly or partly in Hall County. All 9 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Gainesville | city | 45,032 | 134 | Wholly in this county |
| Buford | city | 17,997 | 20 | 22.2 percent here, 77.8 percent Gwinnett County |
| Braselton | town | 15,178 | 8 | 12.9 percent here, 41.6 percent Jackson County, 24.0 percent Gwinnett County, 21.5 percent Barrow County |
| Flowery Branch | city | 10,925 | 41 | Wholly in this county |
| Oakwood | city | 5,862 | 18 | Wholly in this county |
| Lula | city | 2,964 | 4 | 88.3 percent here, 11.7 percent Banks County |
| Clermont | town | 1,243 | 2 | Wholly in this county |
| Gillsville | city | 454 | 1 | 52.7 percent here, 47.2 percent Banks County |
| Rest Haven | town | 44 | None recorded | 44.9 percent here, 55.1 percent Gwinnett County |
A further 12 of the county's 240 SBA 7(a) approvals are to borrowers in cities that match no Census place in Hall County, the largest being Hoschton (4), Gainsville (3), Murrayville (2). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.