Wise County, Texas: commercial real estate data.
Wise County, Texas had an estimated 81,275 residents on July 1, 2024, up 18.4 percent since the 2020 census base of 68,618, across 904 square miles. County output reached $4.25 bn in 2024, 1,604 establishments operate here, and the SBA record carries 79 7(a) approvals worth $62.1 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Wise County
How many people live in Wise County
- Population, American Community Survey 2020-202475,005
- Households25,135
- Average household size2.98
- Median household income$93,421
- Median age39.5
- Median gross rent$1,299 per month
- Median owner-occupied home value$304,900
- Home value to household income3.3 times
- Annual rent as a share of median income16.7 percent
- Adults 25 and over with a bachelor degree or higher22.1 percent
- Adults 25 and over with a graduate degree6.7 percent
- Adults 25 and over50,855
- Population under 1818,405
- Share under 1824.5 percent
- Population 65 and over11,658
- Share 65 and over15.5 percent
- Working age population, 18 to 6444,942
- Civilian labor force37,789
- Unemployment rate5.3 percent
- Labor force participation, adults 18 and over66.8 percent
- Rank by population among Texas counties51st of 254
- Rank by population among US county-equivalents, Puerto Rico included754th of 3,222
Wise County is the 51st largest of 254 Texas counties by population. A median home costs 3.3 times median household income, which is moderately unaffordable by national standards. Residents under 18 outnumber those 65 and over, at 24.5 percent against 15.5 percent, a household formation profile rather than a retirement one.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Wise County
Is Wise County's population growing?
- Population, July 1, 202481,275
- Census 2020 base population68,618
- Population change since the 2020 census base18.45 percent
- Population change, 2023 to 20243,224
- Births, 2024872
- Deaths, 2024785
- Natural change, 202487
- Net domestic migration, 20243,058
- Net international migration, 202498
- Total net migration, 20243,156
- Cumulative net domestic migration, 2021 to 202411,894
- Rank by growth among US county-equivalents26th of 3,144
The county has grown 18.45 percent since the 2020 census base. The population grew in 2024 from both sources: births exceeded deaths and more people moved in than left.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Wise County
Where are people moving to Wise County from?
- Tax returns filed by households arriving3,203
- People arriving, from those returns6,805
- Tax returns filed by households leaving2,096
- Net household movement1,107
- Adjusted gross income arriving$277.2 m
- Net adjusted gross income movement$140.7 m
- Average income of an arriving household$86,543
- Average income of a leaving household$65,101
- Largest single originTarrant County (1,086 households)
- Largest single destinationTarrant County (540 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Tarrant County | 1,086 | 2,372 | $84.4 m |
| Denton County | 511 | 1,119 | $44.8 m |
| Parker County | 222 | 542 | $15.8 m |
| Dallas County | 134 | 231 | $8.7 m |
| Collin County | 59 | 139 | $5.3 m |
| Montague County | 57 | 136 | $3.2 m |
| Johnson County | 41 | 74 | $2.2 m |
| Riverside County | 24 | 69 | $3.2 m |
Households arriving report $21,442 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Tarrant County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Wise County
What is the Wise County economy?
- County GDP, 2024$4.25 bn
- County GDP, 2023$4.44 bn
- GDP change, 2023 to 2024-4.4 percent
- GDP change over five years53.5 percent
- Rank by GDP among the Texas areas BEA publishes64th of 254
- Rank by GDP among the US county areas BEA publishes779th of 3,127
- GDP per resident$56,657
Output grew -4.4 percent in the latest year and 53.5 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Wise County
Employment by industry in Wise County
- Covered employment, annual average21,209
- Establishments reporting1,654
- Average annual pay$59,376
- Average weekly wage$1,142
- Manufacturing, employment2,751
- Manufacturing, average annual pay$70,916
- Retail trade, employment2,477
- Retail trade, average annual pay$41,773
- Construction, employment2,336
- Construction, average annual pay$68,115
- Accommodation and food services, employment2,090
- Accommodation and food services, average annual pay$22,755
- Health care and social assistance, employment1,942
- Mining, quarrying, and oil and gas extraction, employment1,589
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Manufacturing | 2,751 | 100 | $70,916 |
| Retail trade | 2,477 | 167 | $41,773 |
| Construction | 2,336 | 252 | $68,115 |
| Accommodation and food services | 2,090 | 115 | $22,755 |
| Health care and social assistance | 1,942 | 132 | $48,860 |
| Mining, quarrying, and oil and gas extraction | 1,589 | 68 | $88,697 |
| Wholesale trade | 924 | 94 | $82,124 |
| Transportation and warehousing | 831 | 80 | $80,195 |
Manufacturing is the largest private sector at 2,751 jobs, 13.0 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Wise County
How many businesses are in Wise County?
- Establishments, all industries1,604
- Employment at those establishments20,150
- Annual payroll$1.17 bn
- Establishments per 1,000 residents21.4
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Wise County
Building permits in Wise County
- Housing units authorized by permit, 2024463
- Declared construction value permitted$93.1 m
- Single family units authorized217
- Multifamily units authorized246
- Multifamily share of units53.1 percent
- Average declared value per unit$201,014
- Units authorized per 1,000 households18.4
Multifamily is 53.1 percent of units authorized, so the pipeline is being built for renters rather than buyers.
US Census Bureau, Building Permits Survey, 2024 annual.
Wise County
SBA loans in Wise County (7(a) and 504)
- 7(a) approvals recorded79
- 7(a) gross approval dollars$62.1 m
- Average 7(a) approval$786,324
- Median 7(a) approval$320,000
- 10th percentile approval$15,000
- 90th percentile approval$2,620,040
- Largest single approval$5,000,000
- Jobs reported supported, 7(a)678
- Jobs per approval8.6
- Distinct 7(a) lenders active43
- Distinct industries receiving approvals51
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer34.2 percent
- Loans on real estate terms27
- Loans on working capital terms, 120 months or shorter50
- Franchise loans22
- Franchise share of approvals27.8 percent
- Leading industry by approval countHotels (except Casino Hotels) and Motels (8)
- Most active lenderWells Fargo Bank National Association (12)
- 504 approvals recorded8
- 504 gross approval dollars$9.4 m
- Average 504 approval$1,175,750
- Median 504 approval$1,030,000
- Distinct CDCs active4
- 504 jobs per approval13.8
- 504 jobs per million dollars approved11.7
- Most active CDCCapital Certified Development Corporation (3)
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$71.5 m
The average approval of $786,324 sits well above the median of $320,000, pulled up by a few larger deals, so the median is the better guide to what a typical borrower here gets. 34.2 percent of approvals run on real estate terms of 240 months or more, so this is a market where SBA credit is buying buildings, not just funding operations.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Wise County
SBA loan default and charge-off rates in Wise County
Do SBA loans in Wise County get paid back?
- Loans with a final outcome recorded15
- Paid in full13
- Charged off2
- Status: Paid in full13
- Status: Cancelled10
- Status: Exempt from disclosure52
- Status: Charged off2
- Status: Committed, not yet disbursed2
Only 15 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Wise County
SBA lending by place in Wise County
- Borrower cities with recorded lending15
- Decatur, approvals32
- Bridgeport, approvals12
- Rhome, approvals6
- Newark, approvals5
- Chico, approvals4
- Alvord, approvals4
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Decatur | 32 | $30,807,600 |
| Bridgeport | 12 | $12,777,900 |
| Rhome | 6 | $6,208,100 |
| Newark | 5 | $943,500 |
| Chico | 4 | $1,566,000 |
| Alvord | 4 | $816,800 |
| Paradise | 4 | $446,500 |
| Aurora | 3 | $712,600 |
| 7 other borrower cities | 9 | $7,840,600 |
Decatur accounts for 32 approvals against 12 in Bridgeport. County level figures average over that gap, which is why a site decision is made at the submarket rather than the county.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Wise County
How large is Wise County?
- Land area904 sq mi
- Rank by land area among Texas counties134th of 254
- Width, east to west31.2 mi
- Height, north to south30.6 mi
- Geographies sharing a boundary6
- Residents per square mile of land83
- Establishments per square mile1.77
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Wise County
Flood risk in Wise County
- Participation of the county's own NFIP community Wise County, unincorporated areasParticipating, community 481051
- Communities in the county in the NFIP Community Status Book12
- Of those, participating in the NFIP12
- NFIP participation rate100.0 percent
- Best Community Rating System class in the county A lower CRS class is a larger flood insurance premium discount.Class 7
- Communities carrying a CRS class1
- Radon levels in Wise County, EPA zone predicted average indoor radon screening level less than 2 pCi/LZone 3
The county's own community in the status book, unincorporated Wise County (community 481051), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Wise County in radon zone 3, a predicted average indoor radon screening level less than 2 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. The best Community Rating System class among the county's communities is 7, which carries a flood insurance premium discount for policies written in that community. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Wise County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Wise County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202475,005
- Households25,135
- Average household size2.98
- Median household income$93,421
- Median age39.5
Common questions
Wise County questions, answered from the record.
How many people live in Wise County, Texas?
The Census Bureau estimates 81,275 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 75,005, in 25,135 households, ranking 51st of 254 Texas counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Wise County's population growing?
The population has grown 18.45 percent since the 2020 census base of 68,618, to 81,275 on July 1, 2024. In 2024 there were 872 births against 785 deaths, with net migration of 3,156. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Wise County?
$93,421. The median owner-occupied home is valued at $304,900, which is 3.3 times income, and median gross rent is $1,299 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Wise County?
1,604 establishments, employing 20,150 people with an annual payroll of $1.17 bn. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Wise County?
Manufacturing is the largest private sector at 2,751 jobs, 13.0 percent of covered employment. Covered employment averages 21,209 jobs at an average annual pay of $59,376, or $1,142 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Wise County?
79 7(a) approvals totaling $62.1 m since FY2020, across 43 lenders, with a median approval of $320,000, plus 8 504 approvals worth $9.4 m since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Wise County?
463 housing units were authorized by permit in 2024, with a declared construction value of $93.1 m. Multifamily was 53.1 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Wise County?
Zone 3, a predicted average indoor radon screening level less than 2 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Wise County come from?
The largest single origin is Tarrant County, with 1,086 households. Arriving households report an average income of $86,543 against $65,101 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Wise County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Wise County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Wise County
Cities and places in Wise.
14 Census places lie wholly or partly in Wise County. All 14 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Decatur | city | 7,426 | 32 | Wholly in this county |
| Briar | CDP | 7,228 | None recorded | 43.2 percent here, 40.6 percent Tarrant County, 16.2 percent Parker County |
| Bridgeport | city | 6,331 | 12 | Wholly in this county |
| Pecan Acres | CDP | 4,161 | None recorded | 15.3 percent here, 84.7 percent Tarrant County |
| Aurora | city | 1,760 | 3 | Wholly in this county |
| Runaway Bay | city | 1,717 | 1 | Wholly in this county |
| Rhome | city | 1,699 | 6 | Wholly in this county |
| New Fairview | city | 1,570 | None recorded | 87.6 percent here, 12.4 percent Denton County |
| Chico | city | 1,512 | 4 | Wholly in this county |
| Boyd | town | 1,351 | 2 | Wholly in this county |
| Alvord | town | 1,294 | 4 | Wholly in this county |
| Newark | city | 1,177 | 5 | 96.0 percent here, 4.0 percent Tarrant County |
| Paradise | city | 627 | 4 | Wholly in this county |
| Lake Bridgeport | city | 358 | None recorded | Wholly in this county |
A further 6 of the county's 79 SBA 7(a) approvals are to borrowers in cities that match no Census place in Wise County, the largest being Farmers Branch (2), Frisco (1), Sunset (1). Those are postal cities, unincorporated areas and cities outside the county, so no place row claims them; they are counted in the county total above.
Nearby