Page County, Virginia: commercial real estate data.
Page County, Virginia had an estimated 23,686 residents on July 1, 2024, down 0.1 percent since the 2020 census base of 23,706, across 311 square miles. County output reached $892.0 m in 2024, 441 establishments operate here, and the SBA record carries 6 7(a) approvals worth $1.3 m since FY2020.
Underlined figures are computed by MMCG Analytics, not published by the agency.
Page County
How many people live in Page County
- Population, American Community Survey 2020-202423,727
- Households9,911
- Average household size2.39
- Median household income$57,037
- Median age45.4
- Median gross rent$879 per month
- Median owner-occupied home value$233,200
- Home value to household income4.1 times
- Annual rent as a share of median income18.5 percent
- Adults 25 and over with a bachelor degree or higher15.3 percent
- Adults 25 and over with a graduate degree5.5 percent
- Adults 25 and over17,422
- Population under 184,661
- Share under 1819.6 percent
- Population 65 and over5,286
- Share 65 and over22.3 percent
- Working age population, 18 to 6413,780
- Civilian labor force11,129
- Unemployment rate5.5 percent
- Labor force participation, adults 18 and over58.4 percent
- Rank by population among Virginia counties73rd of 133
- Rank by population among US county-equivalents, Puerto Rico included1703rd of 3,222
Page County is the 73rd largest of 133 Virginia counties by population. A median home costs 4.1 times median household income, which is seriously unaffordable by national standards. Residents 65 and over outnumber those under 18, at 22.3 percent against 19.6 percent, which points demand at health care, services and single story product rather than schools.
US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Page County
Is Page County's population growing?
- Population, July 1, 202423,686
- Census 2020 base population23,706
- Population change since the 2020 census base-0.08 percent
- Population change, 2023 to 20244
- Births, 2024201
- Deaths, 2024349
- Natural change, 2024-148
- Net domestic migration, 2024119
- Net international migration, 202435
- Total net migration, 2024154
- Cumulative net domestic migration, 2021 to 2024521
- Rank by growth among US county-equivalents1870th of 3,144
The county has lost 0.08 percent of its population since the 2020 census base. Deaths exceeded births in 2024 and the population still grew, so all of the growth came from people moving in. A market held up by migration is more sensitive to a change in relative cost than one growing from household formation.
US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
Page County
Where are people moving to Page County from?
- Tax returns filed by households arriving459
- People arriving, from those returns826
- Tax returns filed by households leaving424
- Net household movement35
- Adjusted gross income arriving$26.6 m
- Net adjusted gross income movement$4.6 m
- Average income of an arriving household$57,854
- Average income of a leaving household$51,814
- Largest single originRockingham County (79 households)
- Largest single destinationRockingham County (107 households)
| Origin | Households | People | Adjusted gross income |
|---|---|---|---|
| Rockingham County | 79 | 157 | $3.8 m |
| Shenandoah County | 32 | 54 | $1.3 m |
| Harrisonburg city | 32 | 49 | $872,000 |
| Warren County | 30 | 55 | $1.6 m |
| Fairfax County | 20 | 40 | $2.0 m |
Households arriving report $6,040 more average income than households leaving, so the migration is raising local spending power rather than just moving it around. The largest single source of arrivals is Rockingham County, which is the catchment a retail or multifamily study should look at first.
US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Page County
What is the Page County economy?
- County GDP, 2024$892.0 m
- County GDP, 2023$890.3 m
- GDP change, 2023 to 20240.2 percent
- GDP change over five years55.3 percent
- Rank by GDP among the Virginia areas BEA publishes71st of 105
- Rank by GDP among the US county areas BEA publishes1939th of 3,127
- GDP per resident$37,593
Output grew 0.2 percent in the latest year and 55.3 percent over five, which is the trend line a lender will read behind any single year figure.
US Bureau of Economic Analysis, Regional, table CAGDP2, CAGDP2, through 2024.
Page County
Employment by industry in Page County
- Covered employment, annual average5,550
- Establishments reporting613
- Average annual pay$43,184
- Average weekly wage$830
- Retail trade, employment796
- Retail trade, average annual pay$31,157
- Manufacturing, employment630
- Manufacturing, average annual pay$49,081
- Accommodation and food services, employment556
- Accommodation and food services, average annual pay$21,538
- Arts, entertainment and recreation, employment330
- Arts, entertainment and recreation, average annual pay$33,053
- Professional, scientific and technical services, employment284
- Construction, employment246
| Sector | Employment | Establishments | Average annual pay |
|---|---|---|---|
| Retail trade | 796 | 61 | $31,157 |
| Manufacturing | 630 | 18 | $49,081 |
| Accommodation and food services | 556 | 53 | $21,538 |
| Arts, entertainment and recreation | 330 | 11 | $33,053 |
| Professional, scientific and technical services | 284 | 49 | $69,854 |
| Construction | 246 | 61 | $48,810 |
| Finance and insurance | 188 | 24 | $63,608 |
| Other services, except public administration | 136 | 49 | $33,486 |
Retail trade is the largest private sector at 796 jobs, 14.3 percent of covered employment.
US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
Page County
How many businesses are in Page County?
- Establishments, all industries441
- Employment at those establishments4,172
- Annual payroll$182.9 m
- Establishments per 1,000 residents18.6
These are counts of establishments physically operating in the county, not listings, so they are the supply side a feasibility study measures demand against. County Business Patterns counts private establishments with paid employees in March 2023, while the Quarterly Census of Employment and Wages above counts every unemployment-insured employer, public ones included, as a 2024 annual average, so the two establishment and employment counts differ.
US Census Bureau, County Business Patterns, 2023.
Page County
Building permits in Page County
- Housing units authorized by permit, 2024164
- Declared construction value permitted$27.1 m
- Single family units authorized164
- Multifamily units authorized0
- Multifamily share of units0.0 percent
- Average declared value per unit$165,483
- Units authorized per 1,000 households16.5
Single-family homes are 100.0 percent of units authorized, so the pipeline is predominantly single-family.
US Census Bureau, Building Permits Survey, 2024 annual.
Page County
SBA loans in Page County (7(a) and 504)
- 7(a) approvals recorded6
- 7(a) gross approval dollars$1.3 m
- Average 7(a) approval$212,500
- Median 7(a) approval$200,000
- Largest single approval$400,000
- Jobs reported supported, 7(a)77
- Jobs per approval12.8
- Distinct 7(a) lenders active5
- Distinct industries receiving approvals6
- Median 7(a) term120 months
- Share of loans on real estate terms, 240 months or longer33.3 percent
- Loans on real estate terms2
- Loans on working capital terms, 120 months or shorter4
- Franchise loans0
- Franchise share of approvals0.0 percent
- 504 approvals recorded2
- 504 gross approval dollars$384,000
- Average 504 approval$192,000
- Median 504 approval$192,000
- Distinct CDCs active1
- 504 jobs per approval4.5
- 504 jobs per million dollars approved23.4
- Combined SBA approval dollars, 7(a) FY2020 to FY2026 and 504 FY2010 to FY2026$1.7 m
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30. US Small Business Administration, 504 FOIA release, FY2010 to FY2026 year to date, as of 2026-06-30.
Page County
SBA loan default and charge-off rates in Page County
Do SBA loans in Page County get paid back?
- Loans with a final outcome recorded2
- Paid in full2
- Charged off0
- Status: Paid in full2
- Status: Committed, not yet disbursed1
- Status: Cancelled1
- Status: Exempt from disclosure2
Only 2 loans have reached a final outcome, fewer than the 30 a charge-off rate needs, so no rate is published.
Compare against the national and state SBA charge-off rates, computed the same way over resolved loans only.
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Page County
SBA lending by place in Page County
- Borrower cities with recorded lending3
- Luray, approvals4
- Shenandoah, approvals1
- Stanley, approvals1
| Borrower city | Approvals | Gross approval dollars |
|---|---|---|
| Luray | 4 | $875,000 |
| Shenandoah | 1 | $250,000 |
| Stanley | 1 | $150,000 |
US Small Business Administration, 7(a) FOIA release, FY2020 to FY2026 year to date, as of 2026-06-30.
Page County
How large is Page County?
- Land area311 sq mi
- Rank by land area among Virginia counties67th of 133
- Width, east to west22 mi
- Height, north to south28.2 mi
- Geographies sharing a boundary6
- Residents per square mile of land76
- Establishments per square mile1.42
US Census Bureau county boundary geometry, TIGER, adjacency computed from shared boundary vertices, TIGER county boundaries. US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year. US Census Bureau, County Business Patterns, 2023.
Page County
Flood risk in Page County
- Participation of the county's own NFIP community Page County, unincorporated areasParticipating, community 510109
- Communities in the county in the NFIP Community Status Book4
- Of those, participating in the NFIP4
- NFIP participation rate100.0 percent
- Communities carrying a CRS class0
- Radon levels in Page County, EPA zone predicted average indoor radon screening level greater than 4 pCi/LZone 1
The county's own community in the status book, unincorporated Page County (community 510109), participates in the National Flood Insurance Program and carries no Community Rating System class, so no CRS premium discount applies there. The EPA places Page County in radon zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. The zone is a screening prediction for the county and does not substitute for a test at an address. 100.0 percent of the county's listed communities participate in the National Flood Insurance Program, per Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26.
Federal Emergency Management Agency, NFIP Community Status Book (OpenFEMA), as of 2026-09-26. US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Coverage
What this page does not hold.
Traffic counts, zoning and the flood zone at an address are not on this page; they resolve at the address in the platform. How this page was built →
Feasibility studies
When a Page County site needs a document a lender will accept.
The same data layer behind this page is the one the studies are written from. A study for a Page County site starts with the figures you are reading, carrying the same source and period into the credit file.
- Population, American Community Survey 2020-202423,727
- Households9,911
- Average household size2.39
- Median household income$57,037
- Median age45.4
Common questions
Page County questions, answered from the record.
How many people live in Page County, Virginia?
The Census Bureau estimates 23,686 residents on July 1, 2024 (US Census Bureau, Population Estimates Program, Vintage 2024). The American Community Survey 2020-2024 five-year estimate is 23,727, in 9,911 households, ranking 73rd of 133 Virginia counties. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
Is Page County's population growing?
The population has fallen 0.08 percent since the 2020 census base of 23,706, to 23,686 on July 1, 2024. In 2024 there were 201 births against 349 deaths, with net migration of 154. Source: US Census Bureau, Population Estimates Program, Vintage 2024, Vintage 2024, estimates 2020 to 2024.
What is the median household income in Page County?
$57,037. The median owner-occupied home is valued at $233,200, which is 4.1 times income, and median gross rent is $879 per month. Source: US Census Bureau, American Community Survey 5-Year Estimates, 2020-2024 5-year.
How many businesses are in Page County?
441 establishments, employing 4,172 people with an annual payroll of $182.9 m. These are establishments physically operating in the county, not listings. Source: US Census Bureau, County Business Patterns, 2023.
What is employment by industry in Page County?
Retail trade is the largest private sector at 796 jobs, 14.3 percent of covered employment. Covered employment averages 5,550 jobs at an average annual pay of $43,184, or $830 a week. Source: US Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2024 annual averages.
How much SBA lending happens in Page County?
6 7(a) approvals totaling $1.3 m since FY2020, across 5 lenders, with a median approval of $200,000, plus 2 504 approvals worth $384,000 since FY2010. These are approvals recorded in the release, not loans disbursed.
How many building permits were issued in Page County?
164 housing units were authorized by permit in 2024, with a declared construction value of $27.1 m. Multifamily was 0.0 percent of units. Source: US Census Bureau, Building Permits Survey, 2024 annual.
What is the radon zone for Page County?
Zone 1, a predicted average indoor radon screening level greater than 4 pCi/L. Source: US EPA, Map of Radon Zones, county spreadsheet, 2024-05 publication, EPA 402/A-16/001.
Where do people moving to Page County come from?
The largest single origin is Rockingham County, with 79 households. Arriving households report an average income of $57,854 against $51,814 for those leaving. Source: US Internal Revenue Service, Statistics of Income county migration flows, 2021 to 2022 filing years.
Are traffic counts available for Page County on this page?
No. Annual average daily traffic resolves in the platform rather than in this dataset, so no AADT figure is printed here. It is a gap we know about rather than a figure we estimated.
Is zoning published for Page County?
No. Nothing on this page presents parcel level zoning, and where a statutory framework applies it is marked as the statewide frame, to be confirmed locally.
Page County
Cities and places in Page.
3 Census places lie wholly or partly in Page County. All 3 carry enough published place level data for a page of their own and are linked.
| Place | Type | Population | SBA 7(a) approvals, projects in this county | Lies in |
|---|---|---|---|---|
| Luray | town | 4,827 | 4 | Wholly in this county |
| Shenandoah | town | 2,888 | 1 | Wholly in this county |
| Stanley | town | 2,034 | 1 | Wholly in this county |